Cancel Yourself First: Step-by-Step Guide

How to cancel your Yourself First subscription and claim your refund in canada

What is Yourself First and why you might want to cancel

Yourself First is a personal-development app that delivers personality tests, self-awareness courses and meditation content through web and mobile platforms. The service is designed to help you understand yourself better and build wellbeing habits. However, many Canadian users find the cancellation process unclear and billing practices confusing-two red flags that prompt cancellation requests.

You may decide to cancel for legitimate reasons: the personality test served its purpose, the meditation exercises didn't match your expectations, you subscribed during a free trial but want to stop before charges hit, or you found a competing app that suits your needs better. Whatever your reason, your right to cancel is protected under Canadian consumer law, and Tocancel is here to walk you through the entire process so you don't lose money to unwanted charges.

Common reasons to cancel Yourself First

• You completed the initial personality assessment and no longer need ongoing access
• The breathing and meditation exercises didn't deliver the personal growth you expected
• You signed up during a free trial and want to cancel before the paid subscription begins
• You prefer another app with better features, lower pricing or a more intuitive interface
• Recurring charges appeared on your bank statement without transparent billing communication
• You started the free trial but realised the content isn't aligned with your wellness goals

When cancelling makes financial sense

Ask yourself one question: am I getting value worth what I'm paying each month? If you haven't opened the Yourself First app in weeks, cancellation is overdue. If you're uncertain, give yourself 14 days to test the service genuinely-most refund policies in Canada honour requests made within 30 days of purchase, so you have a window to act. Tocancel recommends monitoring your account activity closely during the first month so you can make an informed decision before the next billing cycle.

Your consumer rights when cancelling in canada

Canadian consumer protection laws empower you to cancel digital subscriptions without unreasonable obstacles or hidden penalties.

What the law says about subscription cancellation

The Canadian Consumer Protection Act and provincial consumer protection legislation (such as Ontario's Consumer Protection Act and similar laws in British Columbia, Alberta and Quebec) require that subscription services honour your cancellation request without delay. This means Yourself First cannot charge you after you've submitted a valid cancellation request. If they do, those charges are unauthorized transactions, and your bank must reverse them under federal consumer protection rules.

Your legal position is clear: once you cancel, billing stops. If the company continues to charge you, you have grounds to dispute those transactions through your credit card issuer or your provincial consumer protection authority. Tocancel emphasises that keeping written proof of your cancellation is essential-it becomes your evidence if you need to escalate to your bank or regulator.

The "100% Money-Back guarantee" and your rights

If Yourself First advertises a "100% Money-Back Guarantee," that promise becomes a binding contractual obligation. The company cannot hide behind fine print or delay tactics. If they refuse to honour the guarantee, you can escalate to your provincial consumer authority or file a chargeback with your credit card company. Tocancel recommends saving screenshots of any guarantee claims you see on the website or app-this documentation strengthens your case if you need to dispute a denied refund.

Document everything

Never rely on verbal confirmations or emails that disappear from your inbox. Take screenshots of your cancellation request, note the date and time you submitted it, and keep a record of any response from customer service. This paper trail is your protection if the company claims they never received your cancellation. Your provincial consumer protection authority will ask for this evidence if you file a complaint.

Pricing and subscription plans for Yourself First

Before you cancel, identify exactly which plan you're subscribed to and what you're being charged.

Both paid plans renew automatically, which means Yourself First will keep charging you until you actively cancel. The annual plan offers better value if you commit long-term, but it also locks you in for 12 months-a reason many users cancel after realising the service doesn't meet their needs. Note the exact billing date on your next statement; this helps you cancel before the next charge hits.

How to cancel your Yourself First subscription

Yourself First requires you to submit a cancellation request via registered mail (raccomandata A/R) addressed to their customer service department, or through their app or website settings if those options are available in your account.

Cancellation method 1: through the app or website

1. Open the Yourself First app or log into your account on the website
2. Navigate to Account Settings or Subscription Management
3. Select "Cancel Subscription" or "Manage Billing"
4. Review the cancellation confirmation screen-it will show your final billing date
5. Confirm the cancellation and take a screenshot of the confirmation message
6. Save the confirmation email that the app or website sends you after cancellation

This is the fastest method if the app interface allows it. You should receive an immediate confirmation email; if you don't see one within 24 hours, contact customer service to verify your cancellation was processed. Keep that screenshot as proof for Tocancel or your bank if disputes arise later.

Cancellation method 2: registered mail to customer service

If the app doesn't offer a cancellation option, Yourself First requires you to send a formal cancellation request by registered mail (raccomandata A/R). This method protects you because the postal service provides proof of delivery.

1. Write a clear, concise letter stating: "I hereby request cancellation of my Yourself First subscription effective immediately" and include your full name, email address, account ID (if you have it) and the date
2. Address the letter to: Yourself First Customer Service / Administration (contact address to be confirmed with the company-check your latest billing statement or app settings for the official mailing address)
3. Send the letter via registered mail (raccomandata A/R) from Canada Post-this provides proof of delivery
4. Keep the Canada Post receipt showing the tracking number and delivery confirmation
5. Wait 5 to 10 business days for the company to process your cancellation after delivery
6. Monitor your bank account to confirm no charges appear after the expected cancellation date

Registered mail creates a legally binding paper trail. If Yourself First later claims they never received your cancellation, you have postal proof that you sent it. Tocancel recommends this method if you suspect the company might resist your cancellation request or if disputes over charges are already happening.

What happens after you cancel

Cancellation is not instant, and understanding the timeline protects you from surprise charges.

Your account after cancellation

Once you cancel, your access to Yourself First content stops at the end of your current billing cycle. If you cancelled mid-month on a monthly plan, you retain access until the 30-day mark; if you cancelled on an annual plan, you lose access 12 months from your last payment. This is standard practice, though some companies offer immediate access removal-check your cancellation confirmation to see when your access ends.

Refunds and what to expect

Refunds depend on when you cancel and whether you qualify under Yourself First's stated "100% Money-Back Guarantee." If you cancel within 30 days of your initial purchase and are unsatisfied, you should receive a full refund to your original payment method within 7 to 14 business days. If you cancel after 30 days, refunds are less likely unless the company's terms specifically allow them.

If a refund doesn't appear within 14 days of cancellation, contact Yourself First customer service with your cancellation confirmation and ask for a status update. If the company refuses to refund you despite meeting their guarantee terms, you can dispute the charge with your credit card company or escalate to your provincial consumer protection authority. Tocancel advises keeping all communications with customer service as evidence for these disputes.

Monitor your bank account and credit card

Even after cancellation, check your statements for 60 days to ensure no further charges appear. If you see a charge after your cancellation date, this is a billing error-contact your bank immediately to dispute it. Your bank is obligated to investigate within 30 days and can reverse unauthorized charges under consumer protection rules. Report the issue to Yourself First in writing as well, copying customer service and asking for a written explanation of why the charge occurred.

Common cancellation mistakes to avoid

Cancellation should be straightforward, but many users make preventable errors that delay the process or cost them money.

Mistake 1: relying on verbal cancellation

Telling a customer service representative you want to cancel is not enough. Always request written confirmation. If the company offers to cancel verbally, ask them to send you a cancellation confirmation email immediately. Without written proof, you have no evidence if charges continue and you need to dispute them with your bank.

Mistake 2: cancelling too close to the billing date

If your monthly billing date is the 15th and you cancel on the 14th, the company may still charge you on the 15th because their systems process charges before updating cancellations. Tocancel recommends cancelling at least 3 to 5 days before your billing date to ensure the charge doesn't go through. Check your account to see the exact billing date, then mark your calendar to cancel earlier.

Mistake 3: assuming the free trial auto-cancels

Free trials do not auto-cancel. If you signed up for a 14-day free trial, you must actively cancel before day 14 expires, or the company will charge you for the paid subscription. Set a phone reminder on day 10 of your free trial-this gives you a buffer to cancel before the conversion happens. Many users miss this deadline and discover charges on their statement weeks later.

Mistake 4: deleting the app instead of cancelling the subscription

Deleting the Yourself First app from your phone does not cancel your subscription. The app is just a front-end tool; your billing relationship exists on the company's servers independently. You must cancel through the app settings, the website, or registered mail-deleting the app leaves your subscription active and your payment method charged every month.

Mistake 5: ignoring cancellation confirmation emails

After you submit a cancellation request, save the confirmation email to a folder. Do not delete it or archive it so aggressively that you can't find it later. This email is your proof of cancellation. If you need to dispute a charge or file a complaint with Tocancel or your provincial consumer authority, you will need to provide a copy of this confirmation to establish the timeline of events.

Refund policy and dispute resolution

Yourself First's refund policy hinges on timing and the terms of their stated guarantee.

Refund eligibility in canada

Under Canadian consumer protection law, you have a right to cancel and receive a refund if you purchased the subscription under pressure, through unclear terms, or if the company misrepresented the service. The company's advertised "100% Money-Back Guarantee" extends this right if you cancel within 30 days. After 30 days, refund eligibility depends on the company's policy and whether you can demonstrate a material breach of contract (for example, if the service never worked properly).

How to request a refund

1. Submit a refund request in writing via email to Yourself First customer service, referencing your cancellation confirmation and the 100% guarantee
2. Include your account details, the date you subscribed, the date you cancelled, and the amount charged
3. State clearly: "I am requesting a full refund under your advertised 100% Money-Back Guarantee"
4. Allow 7 to 10 business days for a response
5. If the company denies the refund without justification, escalate to your credit card company or provincial consumer authority

Tocancel emphasises that you don't need permission to escalate. If the company ignores your refund request or refuses unreasonably, you have the right to file a chargeback directly with your bank, which is often faster than waiting for the company to respond.

Escalation: when to contact your bank or regulator

Contact your bank's dispute department if: (1) more than 14 days have passed since you requested a refund and heard nothing, (2) the company denied your refund despite meeting their guarantee terms, or (3) charges continue after you cancelled. Your bank will investigate and can reverse charges within 30 days of the disputed transaction.

If your bank doesn't resolve the issue, file a complaint with your provincial consumer protection authority: contact the Consumer Protection Office in your province. Tocancel recommends including all documentation-cancellation confirmations, refund requests, and bank statements showing the charges-in your complaint. These regulators have enforcement power and can compel the company to refund you.

Before you decide: pros and cons of cancelling

Take a moment to weigh whether cancellation is truly the right move for you.

If you're on the fence, try one more week of active use. Set a reminder to open the app daily and genuinely engage with the content. If you still feel no benefit after that test, cancellation is the right financial decision. Tocancel supports cancellation decisions based on real experience, not impulse.

Cancellation checklist

Follow this step-by-step checklist to ensure you cancel correctly and protect yourself from future charges.

• Log into your Yourself First account and note your subscription plan, billing date and account ID
• Take a screenshot of your current subscription details
• Check your billing statement to confirm the exact amount and renewal date
• Decide your cancellation method: app/website (fastest) or registered mail (most documented)
• If using the app, navigate to settings, find "Subscription" or "Billing," and select "Cancel"
• If using registered mail, write a formal cancellation letter and send it via Canada Post with tracking
• Save the cancellation confirmation email or postal receipt immediately
• Set a phone reminder to check your bank statement 3 days after your next billing date to confirm no charge appears
• If a charge appears after cancellation, contact your bank and file a dispute within 30 days
• Keep all documentation (confirmations, emails, bank statements) for at least 6 months

Getting help: when to contact tocancel

If you've cancelled Yourself First but charges continue, or if the company refuses to honour their refund guarantee, Tocancel has helped thousands of Canadian consumers recover their money and stop unwanted billing.

Tocancel provides free guidance on your cancellation rights, templates for formal refund requests, and advice on escalating disputes with your bank or provincial regulator. Visit Tocancel.com to explore resources specific to digital subscriptions in Canada, report your experience with Yourself First, and connect with consumer advocates who understand billing disputes.

Your right to cancel is absolute, and your right to a refund under a stated guarantee is legally enforceable. Tocancel exists to ensure you understand these rights and take confident action. Don't let unwanted charges continue-document your cancellation, escalate if necessary, and reclaim control of your subscription wallet.

Summary and next steps

Yourself First offers personality and wellness content, but cancellation is your right under Canadian consumer protection law. Whether you cancel through the app or registered mail, the key is written proof: screenshot everything, save confirmation emails, and monitor your bank account for 60 days after cancellation. If charges continue or refunds are denied, escalate to your bank or provincial consumer authority.

Tocancel is ready to support you through every step. Start your cancellation today by logging into your account or preparing your registered mail letter-don't delay, as cancelling before your next billing date saves you a full month of charges. Tocancel has helped thousands of consumers cancel unwanted subscriptions and recover refunds; you're not alone in this process, and you have the law on your side.

Mailing address for Yourself First customer service: Contact details to be obtained directly from your account settings, billing statement, or the app's Help section. Always verify the current address with the company before sending registered mail, as addresses change. Tocancel recommends calling customer service first to confirm the address, then sending your cancellation letter via Canada Post with delivery confirmation.