Cancel B1G+: The Right Way to Manage Your Subscription

How to cancel B1G+ in canada and take back control of your streaming costs

What is B1G+ and why canadians are reconsidering their subscription

B1G+ is the Big Ten Conference's dedicated streaming service that delivers live and on-demand college sports directly to your device. You can watch non-televised Big Ten events, next-day replays, and original programming through their website, iOS and Android apps, or connected TV platforms like Roku, Amazon Fire, and Samsung TV. If your watching habits have changed or you're reassessing your streaming expenses, cancellation is straightforward-but the process depends on where you purchased your subscription. Tocancel helps Canadians navigate these cancellation processes with clarity and confidence, ensuring you know exactly what to expect before you act.

Understanding B1G+ plans and canadian pricing

B1G+ offers two subscription tiers in Canadian dollars. Review your current plan before you cancel so you know exactly what charges will stop hitting your account.

If you're on the annual plan and cancel partway through, you may be eligible for a pro-rated refund depending on how you bought your subscription-this is covered in detail below. Knowing which plan you're on helps you calculate exactly how much you'll recover.

When you should consider cancelling B1G+

You might cancel if you no longer follow Big Ten sports, prefer cable or broadcast network access, or you're consolidating your streaming subscriptions to control monthly costs. Some viewers cancel seasonally-after football or basketball ends-then resubscribe when the next season starts. Your access remains active through the end of your paid period, so cancellation doesn't cut off your service immediately. This grace period gives you time to plan what to watch next.

Your consumer rights when cancelling B1G+ in canada

Before you cancel, understand what protections Canadian law gives you as a subscriber.

What the consumer protection act means for your B1G+ subscription

Under Canada's Consumer Protection Act and its provincial equivalents (such as Ontario's Consumer Protection Act), you have the right to cancel any subscription service within a reasonable timeframe, typically 14 days from purchase, without penalty. Your legal position is clear: if B1G+ fails to honour a cancellation request or continues charging you after you've cancelled, you have grounds to dispute those charges with your bank or credit card company and to file a complaint with your provincial consumer protection authority.

This means if B1G+ refuses to process your cancellation or charges your account after you submit a cancellation request, you are not powerless. You can escalate the matter to your provincial consumer protection office, which has the authority to investigate the company and enforce refunds on your behalf. Tocancel recommends keeping all cancellation confirmations and correspondence as evidence should you need to file a complaint.

Refund eligibility and your right to a pro-rated refund

Canadian consumer law entitles you to a refund of unused portions of your subscription, unless you explicitly agreed to a non-refundable plan. In practice, this means if you cancel mid-month on an annual subscription, B1G+ must refund you for the days or months you did not use. The exact pro-ration depends on how you purchased your subscription (directly, via app store, or third-party platform).

Document your cancellation date and the amount you paid so you can calculate your pro-rated refund. If B1G+ does not offer one automatically, you have the right to request it. Tocancel advises keeping a record of your billing date, cancellation date, and any refund correspondence for your protection.

How to cancel B1G+ based on where you subscribed

Your cancellation steps depend entirely on which platform processed your payment: the B1G+ website directly, Apple App Store, Google Play, Amazon, or Roku. Below, Tocancel walks you through each method so you cancel the right way on your first attempt.

Cancelling a B1G+ subscription bought directly on bigtenplus.com

When you cancel directly through B1G+'s website, you control the entire process and you may qualify for a refund more easily.

1. Visit bigtenplus.com and log in with your email and password.
   • If you've forgotten your password, use the "Forgot password" link on the login page and follow the reset email.
2. Navigate to My Account from the menu, then select Purchases or Subscriptions.
   • You should see a list of all active and past subscriptions tied to your account.
3. Find your B1G+ subscription in the list and look for an Unsubscribe, Cancel, or Manage Subscription button next to it.
   • If you see multiple subscriptions, ensure you're cancelling the correct one (check the renewal date).
4. Click Unsubscribe and review any confirmation message that appears.
   • B1G+ may ask you why you're cancelling or offer a discounted renewal. You can skip these offers and proceed to confirm.
   • Select Yes, cancel my subscription or the equivalent confirmation button.
5. Wait for a confirmation email from B1G+ support. Save this email as proof of cancellation-you'll need it if you ever need to dispute a charge.
   • The email should include your cancellation date, final billing date, and last day of access.
6. Log back into your account within 24 hours and verify that your subscription now displays as "Cancelled", "Inactive", or with a status showing no future renewal date.
   • If you still see an active renewal date, contact B1G+ support immediately-there may have been a processing error.

What happens next: auto-renewal stops immediately, but you retain full access to B1G+ through the end of your current billing period. After that date passes, your account becomes read-only and you lose access to member-only streams. Your refund (if applicable) typically processes within 5 to 10 business days to your original payment method.

Cancelling B1G+ subscriptions bought through apple app store

If you subscribed through the Apple App Store on your iPhone, iPad, or Mac, you must cancel through Apple's subscription management system, not through B1G+'s website.

1. On your iPhone or iPad, open the Settings app.
   • On a Mac, open System Settings or System Preferences (depending on your macOS version).
2. Tap Subscriptions (or navigate to Apple ID, then Subscriptions on older iOS versions).
   • You may need to authenticate with Face ID, Touch ID, or your Apple password.
3. Look for B1G+ in your active subscriptions list and tap on it.
   • If you have many subscriptions, scroll down or use the search function to find B1G+.
4. Tap Cancel subscription or Edit subscription, then select Cancel.
   • Apple may show you a summary of what you're losing and offer a discount to keep your subscription. You can dismiss this and proceed with cancellation.
5. Confirm the cancellation by tapping Confirm cancellation or Stop subscription.
   • You should see a message confirming your subscription will end on a specific date (your next renewal date).
6. Check your email for a cancellation confirmation from Apple. Save this email for your records.
   • Apple's confirmation will show your cancellation date and final day of access.

What happens next: your access continues through your paid period, then ends. Apple does not typically issue refunds for cancelled subscriptions unless you cancel within 14 days of your purchase date. If you fall within that window or believe you qualify for a refund, contact Apple Support directly through their website or by visiting an Apple Store. Tocancel advises keeping your Apple receipt and cancellation confirmation handy if you need to request a refund.

Cancelling B1G+ subscriptions bought through google play

If you subscribed on an Android device, you manage cancellation through Google Play Store, not B1G+ directly.

1. Open the Google Play Store app on your Android device.
   • Alternatively, you can visit play.google.com in a web browser on any device.
2. Tap your profile icon in the top-right corner, then select Manage your Google Account or Payments and subscriptions.
   • If using the web, click your profile icon and navigate to Subscriptions.
3. Select Subscriptions from the menu.
   • You should see all subscriptions tied to your Google account.
4. Find B1G+ in the list and tap on it.
   • If you see multiple entries, check the billing date to identify the correct one.
5. Tap Cancel subscription.
   • Google Play may display a survey or offer a discount. You can skip these and confirm cancellation.
6. Review the cancellation message showing your final day of access, then tap Confirm or OK.
   • This message will specify the exact date your subscription ends.
7. Wait for a confirmation email from Google Play. Save it for your records.
   • The email confirms your cancellation and shows your access end date.

What happens next: access continues through your paid period. Google Play refunds subscriptions cancelled within 48 hours of purchase if you request a refund through Google's support system. If you cancel after 48 hours, refunds are at Google's discretion. To request a refund, visit support.google.com, navigate to subscriptions, and follow the refund process. Tocancel recommends contacting Google Play support directly if you believe you qualify for a refund outside the standard 48-hour window-they sometimes make exceptions for legitimate disputes.

Cancelling B1G+ subscriptions bought through amazon prime video or roku

If you added B1G+ as a channel through Amazon Prime Video or purchased it via Roku, you cancel through those platforms.

Amazon Prime Video:

1. Visit amazon.ca and log in with your Amazon account.
   • Alternatively, open the Prime Video app on any device and navigate to Account settings.
2. Go to Your Account, then Prime Video Channels or Manage Your Memberships and Subscriptions.
   • Look for the section labelled "Channels" or "Subscriptions."
3. Find B1G+ and click Edit channel or Cancel channel.
   • If you see an "Edit" button, click it and look for a "Cancel" or "Unsubscribe" option.
4. Confirm the cancellation and wait for an email confirmation from Amazon.
   • Your access ends at the end of your current billing period.

Roku:

1. Go to roku.com and log in with your Roku account, or open the Roku app on your TV or streaming device.
   • Access your account settings through the app menu.
2. Navigate to Subscriptions or Manage your subscriptions.
   • You should see all active channel subscriptions.
3. Find B1G+ and select Manage subscription or Cancel subscription.
   • Roku may ask you to confirm why you're cancelling.
4. Click Yes, cancel to finalize the request.
   • Roku will send a confirmation email showing your cancellation date and final day of access.

What happens next: your subscription ends at the next renewal date. Both Amazon and Roku typically do not offer refunds for cancelled subscriptions unless you cancel within a short window (usually 48 hours) or can demonstrate a billing error. If you believe you qualify for a refund, contact Amazon or Roku support with your order confirmation and cancellation date. Tocancel advises documenting all communication with these platforms in case you need to escalate a refund request to your credit card company or provincial consumer protection office.

What happens after you cancel B1G+

Cancellation can feel anticlimactic-you've taken action, but some uncertainty remains about whether everything processed correctly.

Understanding your access during and after the notice period

After you cancel, B1G+ grants you a grace period: you retain full access to all streams, replays, and original content through the end of your current billing cycle. This means if you subscribe on a monthly basis and cancel on the 10th day of the month, you keep access until the 30th or 31st. After that date, B1G+ deactivates your account and you can no longer log in or watch any content. Your account does not disappear-you can resubscribe at any time if you change your mind.

Refund tracking and what to expect

If you qualify for a refund, the timeline depends on how you subscribed:

• Direct B1G+ subscription: Refunds process within 5 to 10 business days to your original payment method.
• Apple App Store: If approved, refunds appear within 5 to 30 days depending on your bank.
• Google Play: If approved, refunds appear within 1 to 3 business days.
• Amazon Prime Video or Roku: Refunds may take 3 to 5 business days or may be denied if outside the refund window.

Watch your bank or credit card statement closely over the next 14 days. If you don't see a refund credit by the end of that period and believe you're entitled to one, contact your bank or credit card company and file a dispute. Tocancel recommends keeping all cancellation confirmations and refund correspondence-this evidence strengthens your position if you need to escalate.

Common mistakes to avoid when cancelling B1G+

Many subscribers cancel but then encounter unexpected charges-often because they overlooked a critical step or misunderstood where their subscription was purchased.

Not verifying cancellation in your account

After you submit a cancellation request, log back into your account and confirm that the subscription is no longer showing as active or renewal is not scheduled. If your account still displays an upcoming renewal date, contact B1G+ support immediately. Do not assume the cancellation went through just because you clicked a button-verification takes two minutes and protects you from accidental double-charging.

Confusing where you bought your subscription

Many subscribers attempt to cancel on the B1G+ website when they actually subscribed through Apple or Google Play. Cancelling in the wrong place leaves your subscription active and charges keep coming. If you're unsure where you subscribed, check your bank or credit card statement for the charge origin (look for "Apple.com," "Google.com," or "B1G+" in the charge description). Tocancel advises taking a screenshot of your statement before you start the cancellation process-this proves which platform billed you and strengthens your case if you later dispute a charge.

Ignoring cancellation confirmation emails

Cancellation confirmation emails are not just receipts-they are legal proof that you submitted a cancellation request on a specific date. If B1G+ later claims you never cancelled or charges you again, you will need this email to dispute the charge with your bank. Save every cancellation email to a dedicated folder and do not delete it for at least 12 months after your subscription ends.

Cancelling too close to a renewal date

If you cancel just before your next billing date, B1G+ may still charge you for the next cycle before your cancellation processes. This is not illegal, but it is frustrating. To avoid this, cancel at least three to five business days before your renewal date. You can find your renewal date in your My Account section before you cancel. If you're charged after cancelling, contact B1G+ support with your cancellation confirmation and request an immediate refund-most companies honour this request within 48 hours.

Comparison table: cancellation methods at a glance

Use this table to confirm you're following the right cancellation path for your subscription source.

Contact information and escalation

If B1G+ refuses to honour your cancellation or continues charging after you've cancelled, you have the right to escalate the issue.

How to contact B1G+ support

Before you escalate to a regulator, give B1G+ the opportunity to resolve the issue. Contact their support team through the channels available on their website (typically email or web chat). Explain your issue clearly: provide your cancellation date, confirmation email, and details of any unauthorized charges. Request a response within five business days. Keep a record of every communication-date, time, name of support agent, and summary of the conversation. If B1G+ does not resolve the issue within 10 business days, escalate.

Escalating to your provincial consumer protection office

If B1G+ fails to process your cancellation or refuses a refund you're entitled to, file a complaint with your provincial consumer protection authority. In Ontario, contact the Ministry of the Attorney General Consumer Protection Office. In British Columbia, contact the Consumer Protection BC. In Alberta, contact the Alberta Fair Trading Act office. Your provincial office has the power to investigate the company, order refunds, and impose penalties. Tocancel recommends having your cancellation confirmation, bank statements showing the charges, and copies of all B1G+ correspondence ready when you file.

You can also dispute the charge directly with your bank or credit card company. Call the number on the back of your card and report the unauthorized charge. Your bank can initiate a chargeback-a formal process where they investigate and reverse the charge if they agree it was unauthorized. This process typically takes 10 to 30 days.

Next steps: confirm your cancellation today

Cancelling B1G+ is simple when you follow the right path for your subscription source. Take action today: log into your account, verify where you subscribed, and follow the steps outlined above. Save your cancellation confirmation email, verify in your account that the renewal date has been removed, and check your next billing statement to confirm no new charge appears. If you encounter any unexpected charges or B1G+ refuses to cancel, Tocancel has helped thousands of Canadian consumers recover refunds and enforce their rights through escalation. Document everything, remain calm, and know that the law is on your side.