Cancel Flo Premium: Your Step-by-Step Guide

How to cancel Flo Premium and stop recurring charges in the UK

Why you might want to cancel Flo Premium

Flo Premium is a subscription-based women's health and cycle-tracking app developed by Flo Health UK Limited, designed to help you monitor your menstrual cycle, predict ovulation windows, and access personalised health insights. The app uses artificial intelligence combined with medical expertise to track over 70 different symptoms and health indicators, which can be particularly useful if you're managing conditions like polycystic ovary syndrome (PCOS), endometriosis, or planning to conceive.

Unlike the free version, Premium removes advertisements and unlocks detailed health reports, expert content on women's health topics, and unlimited access to the app's extensive health library covering nutrition, fitness, mental health, and sexual wellness. Many users initially download Flo's free version, then upgrade to Premium expecting to use the enhanced features regularly. After a few months, you might realise you're not actually utilising those premium functions enough to justify the ongoing cost. This is one of the most common reasons users contact Tocancel for help cancelling their subscriptions.

Common reasons to cancel Flo Premium

You might decide to cancel for several legitimate reasons. Perhaps you've found your cycle patterns now predictable and no longer need detailed tracking. You might be switching to a different health app that better suits your needs. Some users cancel after completing their fertility planning or conception goals. Others simply want to reduce their monthly subscriptions and prioritise free alternatives. Understanding your reason helps you decide whether to cancel immediately or pause your subscription temporarily.

What happens to your data after cancellation

When you cancel Flo Premium, your subscription access stops at the end of your billing period, but your historical health data typically remains stored in the app. You can usually still access the basic free version of Flo and view your tracked information, though you lose access to premium analytics and detailed reports. Before cancelling, consider downloading or exporting your health data if you want to keep detailed records outside the app. This ensures you retain your health information even after your subscription ends.

Pricing structure and subscription options

Understanding Flo Premium's billing model is essential before you cancel, as different subscription types have varying notice requirements and potential refund eligibility under UK consumer law.

Current subscription plans and costs

Flo Premium offers three main subscription options when you sign up or manage your account. Your subscription type determines when you need to submit your cancellation request to avoid being charged again.

How pricing works and what you should check

Flo regularly runs promotional campaigns offering discounted rates for your first billing period. These introductory offers automatically convert to standard pricing after the promotional period ends, which frequently surprises subscribers when they see a higher charge than expected. Check your confirmation email or subscription settings to understand exactly which plan you're paying for and when your next charge is due. This information is critical when deciding whether to cancel before your next billing date.

If you're on an annual plan, the upfront cost is larger but you save money compared to paying monthly. However, if you want to cancel mid-year, you may be entitled to a refund depending on when you subscribed and your specific circumstances under UK consumer law. The Consumer Rights Act 2015 protects you in these situations.

Your consumer rights and refund eligibility

You have strong legal protections when cancelling subscription services in the UK, whether you signed up online or through the app.

Your legal position under UK consumer law

The Consumer Rights Act 2015 gives you the right to cancel most distance contracts (contracts made online or by app) within 14 calendar days of signing up, without needing to give a reason. This is called your "cooling-off period". During this time, you can request a full refund if you've paid, and Flo Health must process your refund without undue delay and in any case within 14 days after you've notified them of your cancellation decision.

After the 14-day cooling-off period expires, you still have the right to cancel at any time, but Flo Premium is entitled to charge you for the service you've already used. In practice, this means if you're in the middle of a billing period, you'll lose the right to a refund for that period. However, you can cancel before your next charge is due to prevent future charges. The Office of Fair Trading (OFT) and the Trading Standards Institute enforce these rights on your behalf.

How to claim a refund within the cooling-off period

If you subscribed to Flo Premium within the last 14 days and now want your money back, you have a statutory right to a refund. Submit your cancellation request through the Flo app or website (see the step-by-step guide below), then contact Flo Health directly to request a refund, referencing the Consumer Rights Act 2015. Keep your confirmation emails and payment receipts as evidence of your cancellation date. Tocancel recommends submitting your cancellation request in writing (email counts) so you have a clear record of when you notified Flo of your decision.

How to cancel Flo Premium: step-by-step guide

You can cancel your Flo Premium subscription through the app, the website, or by post. We recommend using the app or website first, as it's faster and generates an immediate confirmation.

Cancel through the Flo app

Follow these steps to cancel your subscription using your mobile device:

1. Open the Flo app and log in to your account using your email and password.
2. Tap the profile icon in the bottom right corner of the screen.
3. Select "Subscription" or "Premium" (the exact label varies depending on your device and app version).
4. Tap "Manage subscription" or "Edit subscription".
5. Select "Cancel subscription" or "Unsubscribe".
6. Flo may ask you to confirm your reason for cancelling and offer you a discount to stay. Review this carefully but proceed if you're certain you want to cancel.
   • If Flo offers a discounted extension, decide whether to accept or decline.
   • If you proceed, tap "Confirm cancellation" or the equivalent button.
7. You should receive an immediate confirmation message on screen and a confirmation email within 24 hours.
8. Keep this confirmation email as proof of your cancellation request. Your subscription will stop at the end of your current billing period.

Cancel through the Flo website

If you prefer to use a computer or tablet, you can cancel via the Flo website:

1. Visit the Flo website and log in to your account.
2. Navigate to "Account Settings" or "My Account" (usually in the top right or in a menu).
3. Look for "Subscription", "Billing", or "Premium" in the settings menu.
4. Click "Manage subscription" or "View subscription details".
5. Click "Cancel subscription" or "Unsubscribe".
6. Confirm your cancellation decision if prompted. Flo may display a retention offer.
   • Review any discount or extension offer if Flo presents one.
   • Click "Confirm cancellation" to proceed with your request.
7. You should receive an on-screen confirmation and a confirmation email within 24 hours.
8. Save your confirmation email. Your access to premium features will end at the end of your current billing period.

Cancel by post

If you cannot access the app or website, you can submit a written cancellation request by post. This method is slower but creates a paper trail if Flo fails to process your cancellation.

1. Write a letter or email to Flo Health stating that you want to cancel your Premium subscription. Include your full name, email address, account email, and the date you want cancellation to take effect (ideally before your next billing date).
2. Send your request to the address provided in your subscription confirmation email or the Flo app settings. Keep a copy of your letter or email for your records.
3. Request a read receipt or send your email via a service that provides proof of delivery (such as recorded post if posting by mail).
4. Allow 5 to 10 working days for Flo to process your cancellation request by post.
5. Follow up with a phone call or email if you don't receive confirmation within 10 days. Contact Flo's customer support via the app to escalate.

What happens after you cancel Flo Premium

Cancelling your subscription doesn't immediately delete your account or data; several changes happen over the following days and weeks.

Immediate changes after cancellation

Once you cancel, you typically receive a confirmation email acknowledging your request. Your premium features (ad-free experience, detailed health reports, and expert content) remain active until the end of your current billing period. You can continue using these features during this time. On the day after your billing period ends, your account automatically reverts to the free version of Flo. You can still access the app and view your tracked health data, but you lose access to premium analytics, the health library, and other premium-only features.

Your account and data after cancellation

Flo does not automatically delete your account when your subscription ends. Your health data, cycle history, and tracked symptoms remain stored in your account unless you manually request deletion. If you want to delete your account entirely and remove all your data from Flo's servers, you must contact Flo's customer support separately and request complete data deletion. This is a distinct process from cancelling your subscription. Keep in mind that once you delete your account, you cannot recover your health data, so make sure you've downloaded or exported everything you want to keep.

Refunds: when you're eligible and how to claim

Your refund eligibility depends on how long you've had your subscription and whether you're within the 14-day cooling-off period.

Refund eligibility scenarios

You are entitled to a full refund if you cancel within 14 days of subscribing to Flo Premium. The 14-day period starts on the day after you received your order confirmation email. Send your refund request in writing to Flo Health (email counts) and reference the Consumer Rights Act 2015 to make your claim clear. Flo must refund you without undue delay and in any case within 14 days of receiving your cancellation notice.

After the 14-day cooling-off period ends, you lose the right to a refund for the current billing period. However, if you cancel before your next billing date, Flo will not charge you again. You effectively receive a "free" end to your subscription without being charged for an additional month or year. If Flo continues to charge you after you cancel, you have the right to dispute the charge with your bank or credit card company.

How to claim a refund from Flo

To claim a refund, follow these steps:

1. Cancel your subscription through the app, website, or post using the methods described above.
2. If you believe you're entitled to a refund (for example, because you're within 14 days), send an email to Flo's customer support address requesting a refund. Include your account email, order confirmation number, date of purchase, amount paid, and a brief explanation of why you're entitled to a refund (e.g. "I am cancelling within the 14-day cooling-off period under the Consumer Rights Act 2015").
3. Keep a copy of your refund request email and your cancellation confirmation.
4. Flo should respond within 5 to 10 working days. If they approve your refund, they will process it to your original payment method within 14 days.
5. Check your bank statement to confirm the refund has been received. Refunds can take 3 to 5 working days to appear depending on your bank.
6. If Flo refuses your refund claim, escalate to Tocancel or contact the Citizens Advice Consumer Service, which can advise you on your next steps.

Common mistakes to avoid when cancelling

Cancelling a subscription sounds simple, but small errors can leave you still being charged. We've seen many users face unexpected charges because they took a shortcut.

Deleting the app doesn't cancel your subscription

One of the most common mistakes is deleting the Flo app from your phone, then assuming your subscription has been cancelled. Deleting the app does nothing to stop recurring charges. Your subscription continues to renew until you formally cancel it through the Flo account settings or by contacting Flo directly. Always cancel your subscription first, then delete the app if you wish.

Cancelling your payment method without cancelling Flo

Some users delete their payment card or remove Flo from their payment app without cancelling the subscription first. This can trigger payment failure notices and outstanding balance alerts. Worse, if your payment details are updated (for example, you get a replacement card with the same number), Flo will resume charging you without your knowledge. Always cancel your subscription through the official channels first, then update your payment information if needed.

Not confirming the cancellation end date

Flo processes cancellations at the end of your current billing period, not immediately. If you cancel mid-billing period, you'll still be charged until that billing period ends. Verify the exact date your cancellation takes effect by checking your confirmation email. This prevents you from being shocked by an unexpected charge a few weeks after you thought you'd cancelled.

Ignoring promotional offer terms

If you signed up for a promotional offer (e.g. three months for £2.99), check the promotion's terms before cancelling. Some promotional subscriptions have early cancellation fees, meaning if you cancel before the promotion ends, Flo may charge you the difference between the promotional price and the regular price. Your confirmation email and subscription settings should clarify this. If the terms are unclear, contact Flo's customer support before cancelling.

Timeline: when your cancellation takes effect

Understanding the timeline helps you plan your cancellation and avoid unexpected charges.

What to do if Flo refuses to cancel or keeps charging you

In most cases, Flo processes cancellations smoothly. However, if Flo refuses to cancel your subscription or continues charging you after you've cancelled, you have legal remedies.

Check your confirmation and follow up

First, retrieve your cancellation confirmation email. Check the exact date Flo states your subscription will end. If you received confirmation but were charged again after that date, this is a breach of contract. Email Flo's customer support with your confirmation email attached and ask them to explain why you were charged after the cancellation date. Request an immediate refund. Keep all correspondence in case you need to escalate.

Dispute the charge with your bank

If Flo refuses to refund an unauthorised charge or a charge that occurred after you cancelled, you can dispute the transaction directly with your bank or credit card company. This is called a "chargeback" or "dispute claim". Call your bank and explain that you cancelled your subscription but Flo continued charging you. Your bank will investigate and, in most cases, return the money to your account within 5 to 10 working days. Your bank may temporarily block future transactions with Flo while investigating.

Escalate to tocancel and the relevant authorities

If the dispute doesn't resolve the issue, Tocancel can help you understand your next steps and provide evidence-based guidance. You can also contact the Citizens Advice Consumer Service or the Office of Fair Trading (OFT) to report Flo's failure to cancel or refund. The OFT investigates unfair contract terms and practices that breach consumer law. Tocancel has helped thousands of consumers cancel subscriptions and claim refunds when companies like Flo fail to honour cancellation requests, and we recommend documenting every email and phone call you make.

Checklist: ensuring your Flo Premium cancellation is complete

Before you assume your cancellation is done, work through this checklist:

• I have received a cancellation confirmation email from Flo.
• The confirmation email states the exact date my premium access will end.
• I have saved or printed the confirmation email for my records.
• I have checked my Flo account settings to confirm the subscription status shows "Cancelled" or similar.
• If I was charged a promotional rate, I have reviewed the promotion's terms to confirm there are no early cancellation fees.
• If I believe I'm entitled to a refund, I have submitted a refund request with my cancellation confirmation attached.
• I have set a calendar reminder for two days after my billing period ends to verify that no new charge appears.
• If a new charge appears after the cancellation date, I have disputed it with my bank or contacted Tocancel for further help.

Alternatives to cancelling: pause or downgrade your subscription

Cancellation isn't always your only option. Flo Premium may allow you to pause or downgrade your subscription temporarily.

Pausing your subscription

Some subscription services allow you to "pause" your account for a set period (typically 30 days or 3 months). During the pause, your subscription doesn't charge and your features are suspended, but your account and data remain active. When the pause period ends, your subscription automatically resumes unless you cancel. Check your Flo account settings to see if a pause option is available. This is useful if you want to stop paying for a while but might want to reactivate later without losing your data.

Downgrading to the free version

You can also "downgrade" from Premium to the free version of Flo. This stops premium charges and keeps your account and data intact, but you lose premium features. If you're not using Premium features regularly, downgrading may make more sense than cancelling completely. To downgrade, follow the same cancellation steps through the app or website, but look for a "Downgrade" or "Switch to free plan" option instead of "Cancel subscription".

Comparing subscription services: should you keep Flo Premium?

Before you cancel, consider whether Flo Premium is the right service for your needs or whether alternatives might suit you better.

Ask yourself: am I actively using the features Flo Premium unlocks? If the answer is no, cancelling makes financial sense. If you're only concerned about the ads, check whether the free version is tolerable or whether a competitor app might offer better value. Tocancel recommends trialling free alternatives before cancelling permanently, so you're certain you're making the right choice.

Contacting Flo health: address and support channels

If you need to contact Flo to cancel by post, request a refund, or escalate an issue, use the following contact methods.

Flo health customer support

For cancellation by post or formal refund requests, send your written request to:

Flo Health UK Limited
Support Team
[Contact address as provided in Flo's app settings or subscription confirmation email]

If no postal address is listed in your confirmation email, email Flo's customer support through the app (Settings > Help > Contact us) or visit the Flo website's contact page. Always include your account email, full name, and the date you want cancellation to take effect. Request written confirmation of receipt.

Escalation and regulatory complaints

If Flo fails to honour your cancellation or refund request within the legal timeframes, you can file a complaint with the Citizens Advice Consumer Service or the Office of Fair Trading. Include copies of all your emails, cancellation confirmations, and evidence of the dispute. Tocancel has helped thousands of consumers cancel problematic subscriptions and secure refunds from non-compliant companies, and we recommend documenting every step of your cancellation process to support any future complaint.

Final thoughts: you have the power to cancel

Cancelling a subscription can feel daunting, especially when a company uses retention tactics or makes the process deliberately unclear. However, you have clear legal rights under the Consumer Rights Act 2015, and cancelling Flo Premium is entirely within your control. Whether you're cancelling because you no longer need cycle tracking, you've found a better app, or you simply want to save money, your decision is valid and legally protected.

Submit your cancellation request through the Flo app or website today using the step-by-step guide above. Keep your confirmation email. Set a reminder to verify no charge appears after your billing period ends. If Flo refuses to cancel or continues charging you, escalate to your bank, file a dispute, and contact the Citizens Advice Consumer Service or the Office of Fair Trading. Tocancel has helped thousands of consumers cancel subscriptions like Flo Premium, claim refunds, and stop unwanted charges. If you're uncertain about your rights or need support navigating your cancellation, Tocancel is here to guide you through the process with clarity and confidence. You can cancel Flo Premium today and take control of your subscription spending.