Cancel Yourself First: The Right Way

How to cancel Yourself first and stop unexpected charges in ireland

What Yourself first is and why understanding cancellation matters

Yourself First is a personal development subscription service that offers personality assessments, behaviour quizzes and guided self-improvement journeys focused on relationships, mental health, productivity and personal growth. The platform is operated by Menesko, UAB, a company registered in Lithuania, and charges Irish customers recurring subscription fees that often follow a low-cost trial period.

The central concern for most Irish users centres on billing transparency and the difficulty of cancelling. Many customers report signing up for what appears to be a small one-time assessment fee of €1.95 to €4.99, only to discover recurring charges of €25 to €49.99 appearing on their bank statements weeks later without clear communication. When unexpected charges arrive, many find it frustratingly difficult to access support or complete cancellation. This is precisely why understanding your cancellation rights and following the correct process is essential.

Tocancel has reviewed hundreds of cancellation experiences with Yourself First and identified the exact steps and common pitfalls that trap Irish users. This guide walks you through every method available to you, your rights under Irish consumer law, and what to do if the company resists your cancellation request.

Why irish customers decide to cancel

The most common reasons Irish users cancel with Yourself First involve surprise billing after a trial period ends, lack of perceived value from the self-improvement journeys offered, or discovering the service while already disputing unexpected charges with their bank. Some customers find the initial assessment genuinely useful but consider the recurring subscription fees disproportionate to the ongoing content delivered. Others sign up during a promotional period and wish to stop before standard rates apply. Understanding your specific reason helps you select the fastest cancellation method and strengthens any refund claim you may need to pursue.

What you should do before cancelling

Before you attempt cancellation, gather three essential pieces of information: your account email address, the exact dates and amounts of all charges visible on your bank statement, and screenshots of any pages showing your subscription status or pricing terms. These documents protect you if you later need to escalate a dispute or claim a refund through your bank or the relevant authority. Tocancel strongly advises keeping this evidence even after successful cancellation, because chargebacks or regulatory complaints may require proof of your cancellation attempt and the company's response.

Subscription pricing and what you actually pay

Yourself First operates a two-tier pricing model that catches many users who do not carefully read the terms during signup.

The critical problem is that Yourself First does not always display the full recurring price prominently during the signup process. Many customers see only the small trial fee and agree to terms without realising a much larger charge will follow. This opacity is why Tocancel emphasises reading any confirmation email immediately after signup and checking your bank statement within seven days of the initial charge to catch any surprises early.

How to spot hidden charges before they become a problem

After your initial small transaction clears, log into your account at https://app.yourselfirst.com/en/sign-in and navigate immediately to Account Settings, then Manage Plans. Look carefully for any active subscriptions listed with their next billing date and the amount that will be charged. If you see a charge you did not explicitly authorise, or if the amount differs from what you expected, take a screenshot immediately. This evidence will protect you if you later need to dispute the charge with your bank or make a complaint to the relevant consumer authority.

Your consumer rights under irish law

As an Irish consumer, you benefit from strong legal protections that apply to Yourself First, regardless of where the company is registered.

The consumer rights act 2022 and your cancellation rights

Under the Consumer Rights Act 2022, which implements the EU Consumer Rights Directive in Ireland, you have the right to cancel a distance contract (which includes all online subscriptions) within 14 calendar days of purchase without giving any reason. Your legal position is clear: you can cancel the initial trial within this window and recover your payment. If Yourself First fails to make this right obvious during signup, or if you can prove the cancellation method was deliberately obscured, your cancellation right extends to 12 months and you may claim damages.

After the 14-day cooling-off period expires, you retain the right to cancel the ongoing subscription at any time, but only on the terms stated in the contract. In practice, this means Yourself First cannot lock you in indefinitely, but they may apply a notice period (typically the length of your current billing cycle). The key legal lever you hold is that any cancellation method the company offers must be as easy to use as the signup process was. If cancellation is harder than signup, the contract is unfair under Irish law, and you can escalate this to the Competition and Consumer Protection Commission (CCPC).

What the CCPC can do if Yourself first refuses

The Competition and Consumer Protection Commission (CCPC) is the Irish authority that enforces consumer law. If Yourself First refuses to cancel your subscription, ignores your cancellation request, continues charging you after you cancel, or makes the cancellation process deliberately difficult, you can file a formal complaint with the CCPC. They have the power to investigate, negotiate on your behalf, and force the company to comply with Irish law. Tocancel recommends documenting every cancellation attempt and keeping copies of all correspondence before you escalate to the CCPC, as this evidence strengthens your case significantly.

How to cancel Yourself first step by step

Follow these steps in order to cancel your subscription safely and create a clear record of your cancellation request.

Method 1: cancel through your account dashboard

This is the fastest and most straightforward method if the dashboard option is available to you.

1. Visit https://app.yourselfirst.com/en/sign-in and log into your account using your email and password.
2. Navigate to your Profile section, usually found in the top right menu or in the main dashboard.
3. Select Account Settings or a similar option (look for "Billing", "Subscriptions" or "Plans").
4. Click Manage Plans to view all active subscriptions attached to your account.
5. Find the subscription you want to cancel and look for a "Cancel Plan", "Pause Subscription" or "Manage" button next to it.
6. Click the cancellation option and follow any prompts. The system may ask why you are cancelling; you can skip this or state your reason briefly.
7. Look for a confirmation message on screen. Take a screenshot showing the date and time.
8. Check your email inbox (including spam and promotions folders) for a cancellation confirmation email from Yourself First within 24 hours.

If you receive an on-screen confirmation and an email confirmation within 24 hours, your cancellation through the dashboard is complete. Tocancel advises saving both the screenshot and the email as proof.

Method 2: email cancellation if the dashboard option is unavailable

If the Manage Plans section does not appear in your Account Settings, or if clicking it returns an error, use email to cancel formally.

1. Open your email client and compose a new message to [email protected] or the support email address listed on your account.
2. Use a clear, direct subject line: "Request to cancel my subscription" or "Cancellation request for account [your email address]".
3. In the body, include:
   • Your full name as it appears on the account
   • The email address associated with your Yourself First account
   • The date you joined and the current subscription plan you hold
   • A clear statement: "I request immediate cancellation of my subscription effective today" or "I request cancellation effective on [specific date]"
   • A request for written confirmation of cancellation
4. Send the email from the same email address you use for the Yourself First account (this creates a clear link to your account).
5. Keep a copy of the email you sent, including the timestamp.
6. Wait for a response within five working days. If you receive no reply, send a follow-up email referencing your first request and stating that you expect confirmation within 48 hours.

Email cancellation creates a timestamped record that protects you if Yourself First later claims they never received a cancellation request. This method is particularly valuable if the dashboard method fails.

Method 3: bank-level cancellation (last resort)

If Yourself First does not respond to email cancellation requests or continues charging you after you cancel, you can instruct your bank to block all future charges from the company.

1. Contact your bank by phone, online banking, or in person.
2. Request that they cancel the direct debit or standing order to Yourself First.
3. Ask for a confirmation reference number and written confirmation of the cancellation.
4. Ask your bank to recover any charges made after your cancellation request to Yourself First (this is called a chargeback or reversal).

Blocking the payment stops future charges immediately, but it does not notify Yourself First that your account is cancelled. For this reason, Tocancel recommends this method only as a backup if the company ignores your formal cancellation request.

What happens after you cancel

Cancellation does not always mean access stops immediately, so understand what to expect in the days and weeks after you submit your cancellation request.

Your access and billing after cancellation

In most cases, Yourself First allows you to retain access to your account and all journeys you have paid for until the end of your current billing cycle. For example, if you cancel mid-month on a monthly plan, you typically retain access until the end of that month. Once the billing cycle expires, your access is revoked and no further charges will be applied. However, you should verify this policy by asking Yourself First in your cancellation email. If the company does not clarify access terms within 48 hours, take a final screenshot of your Account Settings page showing your cancelled status and keep it as evidence.

Checking that charges have actually stopped

Monitor your bank statement closely for the next three billing cycles after your cancellation request. If you see any further charges from Yourself First or its parent company Menesko, report them immediately to your bank and file a complaint with the CCPC. Tocancel has encountered cases where companies continue charging users even after formal cancellation, and documented evidence of these fraudulent charges is essential for escalation.

How to claim a refund for unexpected charges

If you were charged without clear consent, or if you cancel within the 14-day cooling-off period, you have a right to a refund.

Refunds within the 14-day cooling-off period

If fewer than 14 calendar days have passed since your first charge, email Yourself First immediately requesting a full refund under your cancellation right. Quote the Consumer Rights Act 2022 section 20 (right to cancel distance contracts). The company must refund you within 14 days of receiving your request, using the original payment method. If they claim you have "used" the service and are therefore not entitled to a refund, this argument is weak under Irish law; the right to cancel applies regardless of usage within the 14-day window.

Refunds for unexpected recurring charges

If you were charged a recurring fee without explicit, informed consent to the amount, billing cycle or terms, you may claim a refund even after 14 days have passed. To succeed, you must prove that Yourself First failed to display the recurring charge prominently during signup, or that the cancellation method was deliberately obscured. Send a detailed email to [email protected] setting out why the charge was unfair and requesting a refund. Include screenshots of the signup process and your bank statement as evidence.

If Yourself First refuses the refund, escalate to your bank. Most Irish banks will reverse charges from companies that fail to obtain clear consent for recurring payments. Your bank can recover charges up to six years old, though charges older than 120 days may require a formal chargeback process. Tocancel advises filing the bank complaint as soon as the company refuses a refund in writing.

Common mistakes that delay or block cancellation

Many Irish users cancel successfully only after making preventable errors. Recognise these pitfalls and avoid them.

Mistake 1: cancelling through social media or chat support

Messaging Yourself First via Facebook, Instagram or live chat may feel immediate, but these channels leave no timestamped record that a cancellation request was made. If the company later claims they never received a cancellation request, you have no documented proof. Always use email or the dashboard method, which create clear records.

Mistake 2: assuming "pause" means "cancel"

Some subscription services distinguish between pausing and cancelling. If the Manage Plans interface offers only a "Pause Subscription" button, clarify in writing whether pausing will stop all charges. If it will not, find the cancellation option specifically. Pausing typically suspends access but does not cancel the subscription, meaning charges may resume when the pause period expires.

Mistake 3: not following up if you receive no confirmation

If you email a cancellation request and hear nothing back within five working days, the company may be ignoring you deliberately. Send a follow-up email explicitly stating that you expect confirmation within 48 hours, and copy in a reference number if you are quoting a previous email. This escalates the tone and creates a paper trail of your persistence.

Mistake 4: continuing to use the service after cancellation

Once you have requested cancellation, stop using the service to strengthen your legal position. If Yourself First later disputes your claim to a refund, they may argue that your continued usage shows you agreed to the charges. This is especially important if you are claiming a refund within the 14-day window.

How to prepare a complaint for the CCPC

If Yourself First refuses to cancel or continues charging you, the Competition and Consumer Protection Commission has the authority to investigate and enforce your rights.

What evidence you need

Before you contact the CCPC, gather the following documents: a copy of your initial signup confirmation email, bank statements showing all charges, screenshots of the signup page and pricing information (or a description if you cannot obtain screenshots), a copy of your cancellation email or screenshot of your dashboard cancellation, and copies of all responses (or lack thereof) from Yourself First. The more detailed your evidence, the faster the CCPC can investigate.

How to file a complaint

Visit www.ccpc.ie and navigate to "Make a complaint". Fill out the online form or print and post the paper form to the CCPC's Dublin office. Include a concise summary of the issue, the date you signed up, all charges made, your cancellation attempt and the company's response. The CCPC will acknowledge your complaint within five working days and may contact Yourself First to investigate. In many cases, the threat of CCPC involvement encourages companies to cancel accounts and refund charges quickly. Tocancel has seen this escalation resolve long-standing disputes that email alone could not fix.

Should you keep or cancel Yourself first?

Before you commit to cancellation, consider whether the service genuinely meets your needs.

If you are uncertain, you have 14 days from your first charge to change your mind at no penalty. If you have already passed the 14-day window but remain unsure, cancel now and restart later if you discover you miss it. Restarting costs nothing more than a new signup, whereas paying for a service you do not use is money lost.

Checklist before you submit your cancellation

Work through this checklist to ensure your cancellation succeeds and you have protected your evidence.

• Gather your account email address, all bank statement entries showing Yourself First charges, and the dates of each charge.
• Take a screenshot of your Account Settings page showing your current subscription status and the next billing date.
• Note the date and time you are submitting the cancellation request.
• If cancelling via dashboard, take a screenshot of the on-screen confirmation and note the exact wording.
• If cancelling via email, send from the email address linked to your account and keep a copy of the email with the timestamp.
• Check your email inbox (including spam and promotions folders) for a confirmation email within 24 hours of dashboard cancellation, or within five working days of email cancellation.
• If no confirmation arrives, send a follow-up email within 48 hours asking for written confirmation.
• Set a reminder to check your bank statement one week after the end of your current billing cycle to verify no further charges have been applied.
• Keep all evidence (screenshots, emails, bank statements) in a folder on your computer or in your email for at least two years, even after successful cancellation.

Why tocancel exists and how we can help

Yourself First is one of hundreds of subscription services that use unclear terms, hidden fees and difficult cancellation processes to keep customers locked in longer than they intended. This pattern is not accidental; it is deliberately designed to maximise revenue at the cost of user trust and fairness.

Tocancel was created to expose these practices and empower consumers to take back control. Tocancel has helped thousands of consumers cancel subscriptions, recover refunds and file complaints against companies that ignored their rights. Whether you are fighting a single unexpected charge or a pattern of fraudulent recurring payments, Tocancel provides the knowledge and confidence you need to act.

Visit tocancel.com to explore detailed guides for hundreds of subscription services, access templates for cancellation emails and complaint letters, and join a community of consumers who have successfully cancelled and reclaimed their money. If Yourself First refuses to honour your cancellation, Tocancel provides step-by-step instructions for escalating to your bank and the CCPC. You are not alone in this fight, and you have more power than you may think.

Contact information for Yourself first cancellations

If you need to contact Yourself First directly, use the following channels, though email is your most reliable option for creating a documented record.

Before you contact CCPC, exhaust the email and dashboard methods. Document every attempt and response (or lack thereof) so that your complaint file is comprehensive. Tocancel is here to guide you through every step and ensure your rights under Irish consumer law are respected. You have the right to cancel, the right to clarity about charges, and the right to a refund if you were misled. Take action today.