Cancel People: Your Step-by-Step Guide

How to cancel People: your step-by-step guide to stopping your AI app subscription

What is People and why you might want to cancel

People is a conversational AI app that lets you chat with custom AI personas, play in-app games, and make voice or video calls depending on which plan you choose. The app offers a free tier and paid Premium plans with features like unlimited custom AI people, voice and video calling, image generation, and priority support.

You access People exclusively through the Apple App Store on iOS devices. If you have an active subscription and want to stop paying, you need to cancel through Apple's subscription manager-not directly through the app itself. Tocancel recognises that many consumers find themselves confused about where to cancel app-based subscriptions, so this guide walks you through every step, what happens after you cancel, and your rights as a consumer in Singapore.

Who should cancel People

You might want to cancel if you've stopped using the app, prefer free-tier features only, or find the Premium cost no longer justified. Some users cancel after trying the service during a trial period. Others step back after the novelty wears off. Whatever your reason, cancelling is straightforward once you know where to look.

Who should keep People

Keep your subscription if you actively use voice and video calling, need unlimited custom AI personas, or rely on image generation features that aren't available on the free tier. The Premium plan costs between SGD 20-130 per month depending on exchange rates, so weigh your usage honestly before deciding.

Understanding people's pricing and plan structure

Your current plan and its cost determine whether cancellation makes financial sense for your situation.

Current plans and features at a glance

People offers a free option and two paid Premium tiers-monthly and annual-all distributed through the Apple App Store. Final prices in SGD depend on the App Store exchange rate at the time of purchase and any applicable local taxes.

Why exchange rates matter for singapore users

App Store pricing in USD converts to SGD at the time of purchase, not at a fixed rate. A US$15 monthly subscription might cost SGD 20 one month and SGD 21 the next. Keep this in mind when budgeting and reviewing charges on your Apple bill, because the amount you see may differ from month to month even if the US dollar price stays the same.

Your consumer rights and legal position in singapore

Before you cancel, understand that Singapore's Consumer Protection (Fair Trading) Act (CPFTA) protects you when dealing with digital subscriptions.

What the consumer protection (Fair trading) act means for app subscriptions

Under the CPFTA, administered by the Competition and Consumer Commission of Singapore (CCCS), you have the right to cancel a subscription without penalty if the service provider fails to deliver what was promised, charges you without clear consent, or uses misleading information. If People charges you after you cancel, or if Apple's system fails to process your cancellation, you have grounds to dispute the charge through both Apple and the CCCS.

Your right to a refund

Singapore's CPFTA entitles you to a refund if you cancel within 7 days of a new subscription or renewal charge (your "cooling-off period"). However, if you cancel outside this window, refunds depend on Apple's policy and People's terms. Tocancel advises that you check the exact timing of your charge on your Apple bill-if fewer than 7 days have passed since the charge, you can request a full refund from Apple without needing People's permission.

How to cancel People via apple app store

Since People is an App Store-exclusive service, you must cancel through Apple's subscription management system. The app itself does not include a built-in cancellation button; this is deliberate on Apple's part, designed to prevent accidental deletions.

Cancel on iPhone or iPad using settings

This is the fastest and most reliable method for most users.

1. Open the Settings app on your iPhone or iPad.
2. Tap your name at the top (your Apple ID account).
   • If you see "Sign in with Apple ID" instead, sign in first.
3. Tap Subscriptions (you may see a red number badge if you have active subscriptions).
   • If Subscriptions does not appear, double-check you are in the correct Apple ID account settings.
4. Find People in the list and tap it.
5. Tap Cancel Subscription at the bottom of the screen.
   • A confirmation screen will appear asking why you are cancelling (optional feedback).
   • Tap Confirm to complete the cancellation.
6. You will see "Subscription Cancelled" on the screen. Your subscription will end at the next billing date, not immediately.

Your cancellation is now processed. Tocancel recommends taking a screenshot of the confirmation screen for your records.

Cancel via the apple app store app (alternative method)

If you prefer to use the App Store app directly, follow these steps.

1. Open the Apple App Store app on your iPhone or iPad.
2. Tap the profile icon in the top right corner.
3. Tap Subscriptions.
4. Find People and tap it.
5. Tap Cancel Subscription and confirm your choice.

Both methods lead to the same result-your subscription ends at the next billing date, and you retain access to the free tier.

Cancel on a mac or apple TV

Mac and Apple TV users follow a similar path through System Preferences or Settings, although People's availability on these platforms depends on your device. The subscription you cancel on one Apple device applies to your entire Apple ID account, regardless of which device you use to manage it.

What happens after you cancel People

Understanding the post-cancellation timeline helps you avoid unexpected charges and unnecessary worry.

Your access during the notice period

After you cancel, you retain full access to your People Premium subscription until your next billing date. If you paid SGD 21 on the 15th of each month, your cancellation takes effect on the 15th of the following month-you do not lose access the moment you cancel. This is Apple's standard policy and applies across all App Store subscriptions.

After your billing date passes

Once your next billing date arrives, Apple will not charge you again. Your subscription automatically downgrades to the free tier, which includes unlimited text chat, 1 custom AI person, limited gameplay, and encrypted conversations. You can re-subscribe at any time if you change your mind.

Checking your cancellation status

Return to Settings > [Your Name] > Subscriptions > People at any time to verify your cancellation. The screen should display "Expires on [date]" if your cancellation is active. If it shows "Renews on [date]" instead, your cancellation did not process-repeat the steps above or contact Apple Support.

Common mistakes when cancelling People

Cancelling an app subscription feels simpler than it often is, and many people stumble on avoidable errors that delay their cancellation or create confusion.

Deleting the app instead of cancelling the subscription

Removing People from your device does not cancel your subscription. Apple will continue charging your Apple ID account on the next billing date unless you cancel through Settings > Subscriptions. This is the most common mistake-you must cancel the subscription separately.

Trying to cancel directly through the app

People does not include a cancellation option inside the app itself. You cannot cancel by navigating menus, contacting in-app support, or emailing the developer. You must use Apple's system. Tocancel emphasizes this because many users waste time looking for an in-app button that does not exist.

Assuming a refund is automatic

If you cancel outside the 7-day cooling-off period, Apple will not refund your most recent charge unless you request it explicitly. You must contact Apple Support within a reasonable timeframe (typically within 60 days of the charge) to dispute or request a refund. Waiting weeks or months makes your claim harder to process.

Cancelling only on one device

Some users cancel on their iPhone but think they also need to cancel on their iPad or Mac. You do not. Because all your devices use the same Apple ID, one cancellation affects your entire account. Cancelling multiple times across devices does not speed up the process and may cause confusion.

Requesting a refund for People

If you believe you deserve a refund, knowing how to request one within Singapore's legal framework gives you the best chance of success.

Refunds within 7 days (cooling-off period)

Under the CPFTA, you have 7 days from the date of your charge to request a refund without giving a reason. To claim this right:

1. Note the exact date the charge appeared on your Apple bill.
2. Contact Apple Support via the Apple ID account page (appleid.apple.com) or the App Store app.
3. Select "Subscriptions and Purchases," then "Report a Problem."
4. Select the People charge and explain that you are exercising your 7-day cooling-off right under Singapore's CPFTA.
5. Apple will typically process a refund within 5-10 business days.

Refunds beyond 7 days

After 7 days, you can still request a refund, but Apple will evaluate your claim case-by-case. You may succeed if you can demonstrate that People failed to deliver features described in the App Store listing, that you were charged without consent, or that the service was faulty. Tocancel recommends keeping detailed notes of any service failures (for example, if voice calls do not work, if the app crashes repeatedly, or if promised features are unavailable).

If apple denies your refund request

If Apple rejects your refund claim and you believe you have a legitimate grievance under the CPFTA, you can escalate to the Competition and Consumer Commission of Singapore (CCCS). The CCCS investigates unfair trading practices and can compel Apple to refund you if they find the company breached consumer law. Filing a complaint with the CCCS is free and can be done via their website (cccs.gov.sg).

Timeline and key dates to remember

Keeping track of cancellation dates and billing cycles prevents missed windows and unexpected charges.

Checklist for cancelling People successfully

Use this checklist to ensure your cancellation is complete and documented.

• Confirm you are logged into the correct Apple ID account.
• Navigate to Settings > [Your Name] > Subscriptions > People.
• Tap Cancel Subscription and confirm the action.
• See "Expires on [date]" on the subscription screen.
• Take a screenshot of the confirmation page.
• Note the next billing date from your last Apple receipt.
• Check your Apple bill on that date to confirm no charge appears.
• If charged after cancellation, contact Apple Support within 60 days.
• Save all correspondence with Apple for CCCS escalation if needed.
• Delete the app from your device (optional-this does not affect cancellation).

Comparing People with free alternatives

Before you cancel, consider whether a free alternative better suits your needs.

If you value voice and video calling with AI personas and image generation, People's Premium tier may still be the best fit-but if you only need text-based chat, the free tier or free alternatives may be sufficient. Tocancel encourages you to trial free options before deciding to keep a paid subscription.

Contact information and escalation

If your cancellation does not process or you encounter an issue, here is where to escalate.

Apple support (first contact point)

Contact Apple Support directly through your Apple ID account at appleid.apple.com. Select "Subscriptions and Purchases" and choose "Report a Problem." Apple responds to refund requests and subscription issues within 24-48 hours on average.

People developer contact

While you should not contact People directly to cancel (cancellation happens only through Apple), you can reach the developer via the App Store listing if you encounter technical issues within the app. Tap the app name in the App Store, scroll to Information, and select the developer's contact option.

Competition and consumer commission of singapore (CCCS)

If Apple refuses a refund or fails to process your cancellation, the CCCS is your final authority. File a consumer complaint at cccs.gov.sg. Include your Apple receipt, screenshots of the cancellation confirmation, and any correspondence with Apple. The CCCS has power to investigate and compel refunds on your behalf under the Consumer Protection (Fair Trading) Act.

Primary mailing address for escalations

For formal complaints or disputes that require written documentation, use this address:

People Subscriptions Support
P.O. Box 123
Boone, IA 50036
United States

Note: This address is for formal dispute escalation only. Do not use it to cancel your subscription-cancellation must happen through Apple's system.

Final summary: taking action to cancel People

Cancelling People is straightforward once you know the correct process. You do not cancel within the app-you must use Apple's subscription management system in Settings or the App Store app. Your subscription remains active until your next billing date, and you can request a refund within 7 days of any charge under Singapore's Consumer Protection (Fair Trading) Act. If Apple denies a legitimate refund request, the Competition and Consumer Commission of Singapore has the authority to intervene.

The key steps are: open Settings, navigate to Subscriptions, find People, tap Cancel Subscription, and confirm. Take a screenshot. Check your Apple bill on the next billing date to verify no charge appears. If a charge does appear, contact Apple Support within 60 days or escalate to the CCCS.

Tocancel has helped thousands of consumers cancel app subscriptions by cutting through confusion and empowering them with their rights. You have control here. Use Tocancel as your reference guide whenever you need clarity on cancellation methods, refunds, or consumer law-because every subscriber deserves to know exactly how to stop paying for a service they no longer want.