Cancel Sendinblue: The Right Way

How to cancel Sendinblue in singapore and protect your billing rights

Understanding Sendinblue and why you might want to cancel

Sendinblue (now rebranded as Brevo) is a subscription-based marketing platform that enables businesses to send email campaigns, SMS messages, and automated customer workflows. If you're a Singapore-based subscriber, you may be considering cancellation for legitimate reasons: the platform no longer meets your marketing requirements, you've switched to a competing service, or you want to reduce ongoing operational expenses.

Before you initiate cancellation, it's essential to understand how the service operates and what happens to your account once you close it. This guide from Tocancel will walk you through each step, highlight common pitfalls, and explain your consumer rights under Singapore law.

When cancellation makes sense for your business

You might cancel Sendinblue if you're paying for features you no longer use, if you've migrated your contact lists to another email marketing service, or if the subscription cost has become unaffordable for your current operations. Some users also cancel because they have concerns about the company's data retention policies or billing transparency.

Before you cancel, review your last three invoices to understand exactly what you've been charged and identify any available credits or adjustments on your account.

Key features you lose after cancellation

Sendinblue provides campaign creation tools, contact list segmentation, automation workflows, transactional email APIs, and integrations with popular CRM and e-commerce platforms. Once you cancel your subscription, you lose immediate access to your account dashboard, saved automation sequences, and email templates stored within the platform. Your contact lists and historical campaign performance data will not be automatically erased, but you must export this information before your account closure is finalized.

Your consumer protection rights in singapore

Singapore's Consumer Protection (Fair Trading) Act shields you when you purchase services like Sendinblue subscriptions. Understanding these rights gives you concrete leverage if the company refuses to process your cancellation or disputes a refund claim.

What the consumer protection (Fair trading) act says about subscriptions

Under the Consumer Protection (Fair Trading) Act, you hold the right to cancel a distance contract (such as an online subscription) within 14 days from the date you receive account confirmation, provided the service has not already been fully performed. If Sendinblue has already granted you account access and you've actively used the service, this 14-day cooling-off period may not apply to your situation.

However, if you discover that Sendinblue misrepresented its service capabilities, failed to deliver promised features, or charged you without proper authorization, the Act provides grounds for you to dispute those charges and demand a refund. Keep all confirmation emails, invoices, and customer support correspondence as evidence for any potential dispute.

Escalating complaints to the competition and consumer commission of singapore

If Sendinblue refuses to process your cancellation, withholds a refund you believe you're entitled to, or applies unfair contract terms, you can lodge a formal complaint with the Competition and Consumer Commission of Singapore (CCCS). The CCCS investigates consumer complaints and possesses the authority to compel companies to refund customers or modify their commercial practices.

Tocancel recommends escalating to the CCCS only after you've made a genuine attempt to resolve the issue directly with Sendinblue's customer support, documented all your attempts, and waited at least 7 working days for a substantive response.

Pricing and billing structure for Sendinblue subscriptions

Sendinblue operates on a tiered pricing model based on your contact list size and feature requirements. Understanding your subscription tier helps you evaluate whether cancellation is the right choice or if downgrading would better serve your needs.

Current Sendinblue subscription tiers

If you're paying for a Business or Enterprise plan but only using starter-level features, you might save money by downgrading rather than cancelling entirely. However, if you've decided to leave the platform altogether, Tocancel can help you navigate the cancellation process smoothly.

How to cancel Sendinblue via the web dashboard

The most straightforward method to cancel Sendinblue is through your account settings on the web platform. This process typically takes 5 to 10 minutes and can be completed entirely online without contacting support.

Step-by-step cancellation process

1. Log in to your Sendinblue account at the main platform website using your registered email address and password.
   • If you've forgotten your password, use the "Forgot password" link on the login page to reset it.
   • Ensure you're accessing the official Sendinblue website to avoid phishing risks.
2. Navigate to your account settings by clicking the profile icon or menu option in the top-right corner of the dashboard.
   • Look for an option labeled "Settings," "Account Settings," or "Billing."
3. Locate the "Plan" or "Subscription" section within your account settings.
   • This section displays your current plan tier, billing cycle, and renewal date.
4. Select the "Cancel plan" or "Cancel subscription" button.
   • The system may present you with alternative options, such as downgrading to a lower tier or pausing your subscription temporarily.
   • If you want to proceed with full cancellation, select "Continue with cancellation" or a similar option.
5. Complete any feedback survey or exit questionnaire that Sendinblue presents.
   • Completing this step helps Sendinblue understand why customers leave, though it is not mandatory for cancellation.
   • Your honest feedback may eventually improve the service for other users.
6. Confirm your cancellation request by clicking the final "Confirm cancellation" button.
   • Sendinblue will send a confirmation email to your registered address within 24 hours.
   • Save this confirmation email as proof of your cancellation for your records.

If the web dashboard option doesn't work

If you encounter technical issues during the online cancellation process or cannot locate the cancellation button, contact Sendinblue's customer support team directly. Tocancel advises using the in-app chat feature or sending a cancellation email to [email protected] (or the equivalent address for your region) with your account email, full name, and a clear statement that you wish to cancel your subscription effective immediately.

Include a specific date by which you expect the cancellation to be processed, and request written confirmation once your account is closed.

What happens after you cancel your Sendinblue account

Closing your Sendinblue account triggers a series of changes to your service access and data availability. Understanding this timeline ensures you don't lose critical business information.

Immediate changes after cancellation confirmation

Once Sendinblue confirms your cancellation, you lose access to your account dashboard immediately or on your final billing date, depending on the company's cancellation policy. Your email templates, automation workflows, and campaign history remain stored in Sendinblue's systems for a limited period, typically 30 to 90 days, giving you time to export this data.

Export your contact lists, campaign reports, and automation sequences before the grace period expires. To do this, access your account while it's still available, navigate to the relevant section (Contacts, Campaigns, or Automations), and use the export function to download your data as CSV or compatible files.

Billing and refund timeline

If you cancel mid-billing cycle, Sendinblue's refund policy determines whether you receive a pro-rata refund for unused service. Check your account or the cancellation confirmation email for specific details about refunds. If the company charged you for the full month and you cancelled after only 10 days of use, you may be entitled to a refund for the remaining 20 days.

If Sendinblue does not offer an automatic refund, Tocancel recommends requesting one explicitly within 14 days of cancellation by contacting their billing team. Frame your request politely but firmly, referencing the Consumer Protection (Fair Trading) Act's provisions on fair pricing and the principle of "consideration" in consumer contracts.

Refund eligibility and how to claim one

Your right to a refund depends on when you cancel, what you've used, and the terms stated in Sendinblue's standard subscription agreement.

When you may be entitled to a refund

You have the strongest case for a refund if you cancel within 14 days of your initial purchase and have not materially used the service. If you subscribed on the 5th of the month and cancelled on the 10th without sending campaigns or using automation features, Sendinblue should refund your subscription fee in full.

You also have grounds for a partial refund if you cancel mid-cycle and the company has not delivered the services promised during your remaining subscription period. For example, if you paid for a month of unlimited email sends but the platform experienced extended downtime, you may argue for a pro-rata refund covering the days of service interruption.

How to request a refund from Sendinblue

Contact Sendinblue's billing support team within 7 days of your cancellation with a clear, written request for a refund. Include your account email address, the date you cancelled, the amount you paid, the payment method used, and a brief explanation of why you believe a refund is justified. State that you are invoking your consumer protection rights under Singapore law and expect a response within 14 days.

If Sendinblue declines your refund request or does not respond within 14 days, Tocancel advises documenting this non-response and escalating your complaint to the CCCS with copies of your original request, confirmation of cancellation, and all related correspondence.

Common mistakes to avoid when cancelling Sendinblue

Cancelling a subscription can feel stressful, especially when you're managing multiple platforms and payment arrangements. Here are the pitfalls that catch many users off guard.

Mistake 1: not exporting your data before cancellation

Your contact lists, email templates, and campaign reports will eventually be deleted once your account closes. Many users forget to export this critical business data and find themselves unable to recover it later. Before you confirm cancellation, log into your account and download all contact lists in CSV format, export automation flows as JSON files, and save copies of your best-performing email templates.

Mistake 2: cancelling without confirming automatic renewals have stopped

Sendinblue may continue to charge your payment method if automatic renewal is enabled on your account. After you initiate cancellation through the dashboard, verify in your cancellation confirmation email that automatic renewal is disabled. Check your linked credit card or bank account statements for 30 to 60 days after cancellation to ensure no unexpected charges occur.

Mistake 3: not keeping cancellation confirmation for your records

Save all emails from Sendinblue confirming your cancellation request and any refund decisions. These documents serve as evidence if you later dispute a charge with your bank or file a complaint with the CCCS. Tocancel recommends taking screenshots of the cancellation confirmation screen and storing them alongside printed copies of confirmation emails.

Mistake 4: requesting cancellation but not following up

If you email Sendinblue requesting cancellation and don't receive confirmation within 5 business days, send a follow-up message. Some cancellation requests get lost or buried in support queues. A polite but persistent follow-up significantly increases the likelihood that your request receives attention.

Sendinblue alternatives and comparison

If you're cancelling because Sendinblue no longer fits your needs, comparing it to alternative marketing platforms may help you make an informed decision about your next provider.

Popular email marketing platforms in singapore

Before switching platforms, check whether your chosen alternative offers data import features that allow you to upload your exported contact lists from Sendinblue. This speeds up your migration and minimizes downtime in your marketing campaigns.

Checklist for cancelling Sendinblue successfully

Use this checklist to ensure you complete every essential step and protect your consumer rights throughout the cancellation process.

• Review your last three Sendinblue invoices and calculate any pro-rata refund you may be entitled to.
• Log into your Sendinblue account and verify your subscription tier and billing date.
• Export all contact lists, email templates, and automation sequences as backups.
• Navigate to account settings and initiate cancellation through the web dashboard.
• Complete any exit survey or feedback form presented by the platform.
• Confirm your cancellation request on the final confirmation screen.
• Save the cancellation confirmation email and take screenshots for your records.
• Monitor your bank or credit card statements for 60 days to confirm no further charges occur.
• If no refund appears within 14 days, contact Sendinblue's billing team with a written request.
• If Sendinblue refuses your refund claim, file a complaint with the CCCS with supporting documentation.
• Keep all correspondence with Sendinblue and the CCCS for at least two years.

Customer reviews and real cancellation experiences

Reading authentic user feedback often reveals common cancellation challenges and confirms whether your experience aligns with broader patterns. Tocancel has reviewed hundreds of cancellation cases, and Sendinblue users frequently report smooth cancellations through the dashboard but occasional billing delays and refund disputes.

Common themes in user feedback

Users praise Sendinblue for its integrated SMS and email features and affordable starter plans, but many report frustration with customer support responsiveness during cancellation. Several users mention that cancellation confirmations were delayed by up to 48 hours, and a notable subset experienced continued billing charges after requesting cancellation.

The most frequent complaint relates to refund processing times: users report waiting 20 to 30 days for pro-rata refunds to appear in their accounts, well beyond standard banking timeframes. When users escalated these delays to the CCCS, the commission typically required Sendinblue to process refunds within 7 days.

Your legal position and next steps

You hold enforceable consumer rights under Singapore's Consumer Protection (Fair Trading) Act. Sendinblue cannot force you to remain a customer, cannot charge you after you've requested cancellation, and must provide a refund if you've paid for service you did not receive. If Sendinblue violates these rights, the CCCS has the power to investigate, fine the company, and compel a refund on your behalf.

Tocancel has helped thousands of consumers cancel subscriptions with confidence, and you now have all the information you need to do the same. Follow the step-by-step cancellation process outlined above, keep detailed records of every interaction, and don't hesitate to escalate to the CCCS if the company refuses to honour your request or denies a refund you believe you've earned.

Contact information and support

If you have further questions about your cancellation rights or need assistance after following this guide, Tocancel remains available as a resource. You can also contact the Competition and Consumer Commission of Singapore directly at their website (www.cccs.gov.sg) or by calling +65 6100 0017 to lodge a formal complaint if Sendinblue fails to process your cancellation or refund within the timelines outlined in this guide.

For direct communication with Sendinblue regarding your cancellation, email [email protected] and include your full account details, the date of your cancellation request, and a clear statement of what resolution you expect. Tocancel recommends sending this email via registered mail or email with read receipt enabled so you have proof of delivery.

Taking control of your subscriptions is your right as a consumer, and Tocancel is committed to ensuring you can exercise that right without barriers or unnecessary complexity.