Cancel Now That's TV: Step-by-Step Guide

How to cancel Now that's TV and stop recurring charges today

What Now that's TV is and why cancellation makes sense

Now That's TV is a low-cost streaming platform that delivers scripted series, reality content, live events and niche programming to US viewers on a budget. The service charges between $5.99 and $7.99 per month and operates exclusively through mobile apps and connected devices-you cannot subscribe or manage your account through a website. Your subscription renews automatically each month, which means charges continue indefinitely unless you take active steps to cancel. Understanding your subscription cost and your actual viewing habits is the foundation of any cancellation decision. At Tocancel, we help thousands of consumers identify unwanted recurring charges and regain control of their billing.

How Now that's TV charges your account

Now That's TV functions as an in-app subscription service, meaning you subscribe and manage your account entirely through the platform where you created it. If you signed up via Apple devices, your subscription routes through Apple's payment system. If you subscribed on Android, Google Play handles your billing. This structure means Now That's TV does not process cancellations directly; instead, you must cancel through Apple ID, Google Play or the app itself. The company does not accept postal mail cancellations, phone cancellations or email-based requests. This design can create confusion, but Tocancel has documented the exact steps for each platform to make cancellation straightforward.

Current subscription pricing and billing cycles

Now That's TV offers tiered plans at varying price points. Review the table below to understand your current charges and what each plan includes.

A standard $5.99 subscription costs you $71.88 annually. If you have held the subscription for six months without active use, you have already spent approximately $36. Multiply this across multiple subscribers in a household and unused services can consume hundreds of dollars per year. Tocancel's mission is to help you reclaim that money by cancelling subscriptions you no longer value.

Red flags and reasons to cancel Now that's TV

Your subscription warrants cancellation if you experience billing errors, service disruptions or simple non-use.

When cancellation is the right financial choice

Cancel immediately if you notice duplicate charges in a single billing cycle, continued charges after you believed you had cancelled, or unauthorized transactions. Many subscribers report that Now That's TV continued billing them even after they attempted to cancel through the app. Cancellation also makes sense if you have not opened the app or watched content in 30 days or longer. Streaming services rely on the assumption that you will forget your subscription exists; do not let inattention drain your account. If the app crashes frequently, fails to load content, or buffers excessively, the service is not delivering value. Similarly, if the available content no longer matches your viewing preferences, keeping a paid subscription makes no financial sense. Pull your last three months of bank or credit card statements and add up every Now That's TV charge. If that total surprises you, cancellation is overdue.

When keeping your subscription may still work

Retention is justified only if you use the service actively at least three to four times per week and consistently find content you enjoy. Subscription services create genuine value only when you use them regularly. If you find yourself opening the app only once or twice per month out of habit rather than genuine interest, the subscription is costing you money for entertainment you do not consume. Be honest with yourself about your actual viewing frequency versus your intentions when you subscribed.

Your consumer rights and what they mean for you

Federal law protects your right to cancel subscriptions without penalty and to receive clear billing information.

Federal protections under the negative option rule

The Federal Trade Commission (FTC) enforces the Negative Option Rule, which requires companies to obtain your express informed consent before charging you, clearly disclose all material terms (price, frequency and how to cancel), and provide a simple mechanism to cancel. Your legal position is clear: you have the right to cancel without penalty, and Now That's TV must honour your cancellation request within one business day of receiving it. If the company continues charging you after you cancel, that is a billing violation. The FTC defines "simple" cancellation as requiring no more than two clicks or steps through the same medium you used to subscribe. If Now That's TV makes cancellation difficult, deliberately obscure or impossible through the app, that violates federal law. Tocancel documents these violations to help you file complaints with the FTC if the company ignores your cancellation.

State-level consumer protection laws

Your state may offer additional protections beyond federal law. California's Consumer Legal Remedies Act and New York's General Business Law both require companies to make cancellation as easy as subscription signup. If you live in California, you have the explicit right to cancel online with a single click if you subscribed online. If Now That's TV does not permit one-click cancellation for Apple or Google Play subscribers, that violates California law. Even if you live outside California, you can reference these stronger standards when disputing a charge with your bank or credit card company. Tocancel helps consumers cite the strongest applicable law when escalating disputes.

How to cancel Now that's TV step-by-step

Cancellation is simple once you know which platform you used to subscribe. Follow the exact steps for your subscription method.

Cancelling through apple (iPhone, iPad or apple TV)

If you subscribed via the Apple App Store or Apple TV, follow these steps to cancel immediately.

1. Open Settings on your iPhone, iPad or Apple TV device.
   • On iPhone or iPad: tap Settings on your home screen.
   • On Apple TV: go to Settings from the home menu.
2. Select your Apple ID profile (the account linked to your subscription).
   • On iPhone or iPad: tap your name at the top of Settings.
   • On Apple TV: select your user profile.
3. Tap Subscriptions or Media and Purchases.
   • Look for a menu option labeled "Subscriptions" or similar.
4. Find Now That's TV in your active subscriptions list and select it.
   • Only active subscriptions appear in this list; scroll if necessary.
5. Tap Cancel Subscription or Remove.
   • A confirmation dialog will appear.
6. Confirm your cancellation by tapping the final confirmation button.
   • Apple will display a confirmation message confirming the cancellation.
7. Take a screenshot of the confirmation for your records.
   • This proves cancellation if a charge appears on your next billing date.

Your subscription will end at the close of your current billing cycle. You retain access to Now That's TV content until that date, after which your account locks. This is not an immediate disconnection; Apple allows you to finish the current billing period you have already paid for.

Cancelling through google play on android devices

If you subscribed on an Android phone or tablet using Google Play, follow these steps.

1. Open the Google Play Store app on your Android device.
   • Tap the Google Play Store icon from your app drawer.
2. Tap the profile icon in the top right corner.
   • This opens your account menu.
3. Select Manage subscriptions or Subscriptions.
   • Different Android versions may label this differently.
4. Locate Now That's TV in your active subscriptions and tap it.
   • Inactive or expired subscriptions do not appear in this list.
5. Tap Cancel subscription.
   • Google Play will present your cancellation reasons (optional to select).
6. Confirm the cancellation on the final confirmation screen.
   • Select the confirm button.
7. Screenshot your confirmation receipt.
   • Google displays a confirmation message you should save.

Your Now That's TV access ends at the end of your current billing period, just as with Apple. Google Play does not charge you for partial months; your subscription expires on your renewal date.

Cancelling through the Now that's TV app directly

Some users report limited cancellation options within the app itself. If the app offers a cancellation menu, use it as a backup method only.

1. Open the Now That's TV app on your device.
2. Navigate to Settings or Account.
   • Look for a gear icon or "Account" in the menu.
3. Find Subscription or Billing information.
   • Not all apps offer direct cancellation here.
4. If a Cancel Subscription option exists, select it and confirm.
   • If no option appears, return to Apple ID or Google Play cancellation instead.
5. Screenshot any confirmation message.

Tocancel recommends prioritizing Apple ID or Google Play cancellation over the app method, as those platforms maintain billing authority and provide clearer confirmation records.

What happens after you cancel your subscription

Understanding the post-cancellation timeline prevents confusion about charges and access.

Your access during the final billing period

When you cancel Now That's TV, you retain full access to all content until your current billing cycle ends. If your renewal date is the 15th of next month and you cancel today (the 20th of the current month), you keep access for 26 more days. You do not lose access immediately. Apple and Google Play both allow you to use the service through the final day of your paid billing period. Do not panic if you can still open the app and watch content after cancelling; this is normal and confirms the cancellation worked.

No charges after cancellation

Once your billing cycle ends, no further charges should appear. Monitor your bank account or credit card statement for the next 45 days. If a charge appears after your cancellation period expires, that is a billing error and you have the right to dispute it. Log into your bank or credit card provider's website and file a chargeback dispute, citing your cancellation date and the unauthorized charge. Provide your cancellation screenshot as proof. Tocancel documents common post-cancellation billing failures to help you recognize unauthorized charges and file disputes quickly.

Reactivating your subscription if you change your mind

If you decide to resubscribe within 30 days, you can restart your subscription through the same Apple ID or Google Play account. You do not lose any saved preferences, watch history or profile settings. The subscription process mirrors your original signup, and you will be charged starting on the day you reactivate. This is useful if you cancel during a period of inactivity but expect to return to the service later.

Refunds and billing dispute procedures

Refunds for Now That's TV charges depend on timing and the reason for your request.

When you are eligible for a refund

You are eligible for a refund if you cancel within 14 days of an unwanted charge (most credit card processors and banks allow this window). If you were charged after you cancelled-what Tocancel calls a "phantom charge"-you are entitled to a full refund of that unauthorized amount. If you subscribed via a promotional trial that converted to paid without clear notice, you may be eligible for a refund of the first paid charge. Apple and Google Play both offer refund windows; Apple allows requests within 45 days of purchase in some cases, while Google Play offers refunds within 48 hours. Do not assume a charge is permanent; contact your payment processor first.

How to dispute and recover a charge

Follow this sequence to recover an unwanted Now That's TV charge:

1. Check your cancellation confirmation screenshot and verify the date.
   • You need proof of when you cancelled.
2. Review your bank or credit card statement for the disputed charge date.
   • Identify the exact amount and transaction date.
3. Contact your bank or credit card issuer's dispute department.
   • Call the number on the back of your card or visit your bank's website.
   • File a chargeback or dispute claim, citing "unauthorized charge" or "recurring charge after cancellation."
4. Provide your cancellation screenshot, bank statement and written explanation to your bank.
   • Banks require documented evidence.
5. Your bank processes the dispute within 7-10 business days (provisional credit may appear sooner).
   • Keep all correspondence with your bank in a folder for reference.
6. If your bank denies the dispute, escalate to Apple or Google Play directly with the same evidence.
   • Provide your cancellation proof and the unauthorized charge.

Tocancel has helped thousands of consumers recover phantom charges by documenting the cancellation and submitting evidence-backed disputes. Your payment processor is obligated to investigate your claim and issue a refund if the charge occurred after cancellation.

Common cancellation mistakes and how to avoid them

Cancellation failures often stem from simple oversights. Protect yourself by avoiding these pitfalls.

Mistakes that leave you still paying

Many subscribers believe they have cancelled when they have not. Logging out of the app or deleting it from your phone does not cancel your subscription; these actions only remove the app, not your billing relationship. Expecting a cancellation email or in-app notification is another common error. Apple and Google Play do not always send confirmation emails, so lack of an email does not mean your cancellation failed. Waiting until after your next charge appears to cancel is costly; you lose money because the charge already posted. Cancelling through the wrong platform is equally problematic-if you subscribed through Apple but cancel through Google Play, your Apple subscription remains active and you keep getting charged. Finally, assuming customer support will cancel for you is risky. Now That's TV does not process cancellations via email, phone or chat. Only Apple ID or Google Play can cancel, and only you can do it from your account.

How to verify your cancellation worked

After cancelling, return to your subscription management screen 24 hours later and confirm Now That's TV no longer appears in your active subscriptions list. If it still shows as active, your cancellation did not process; repeat the cancellation steps immediately. Screenshot this verification page as proof that you cancelled. Then monitor your next billing date. If no charge appears on the expected renewal date, your cancellation succeeded. If a charge does appear, file a chargeback dispute immediately using your cancellation screenshots. Tocancel recommends setting a phone reminder for your billing date to ensure you monitor this closely during your first month after cancellation.

Pricing comparison and better alternatives

Understanding Now That's TV's cost relative to other streaming services can inform whether cancellation makes sense.

Now That's TV competes on price, not breadth. If you are cancelling because the content no longer appeals to you, a broader service like Netflix or Hulu may offer better value. If you are cancelling to save money, consider whether a $0.99 or $1.99 cheaper service satisfies your viewing needs. Tocancel's role is to help you cancel what you do not want; the choice of replacement is yours. Many subscribers cancel one service and reallocate that monthly budget to a service they will actually use consistently.

Checklist: steps to take before and after cancellation

Use this checklist to ensure your cancellation is complete and documented.

This checklist protects you by ensuring documentation at each step. If a dispute arises, your screenshots and dates prove you took action.

Customer reviews and satisfaction ratings

Current Now That's TV users report mixed satisfaction, with common themes around content selection and billing clarity.

Positive reviews praise the low cost and niche programming. Users who enjoy specific reality series or live content report good value. Those who subscribed for a particular show and completed it often cancel afterward, as content rotation limits repeat viewing value.

Negative reviews frequently cite billing confusion, difficulty finding the cancellation process and unexpected charges after attempting to cancel. Many reviewers report that the app lacks adequate customer support and that cancellation instructions are not prominently displayed. Others note that content updates are infrequent, leaving subscribers with limited new material each month. These recurring complaints reinforce Tocancel's mission: help you escape recurring charges that no longer align with your usage or satisfaction.

Final steps and getting help with your cancellation

Your cancellation is now complete. You have taken control of your billing and stopped an unwanted recurring charge.

What to do if your cancellation fails or charges continue

If Now That's TV charges you after your cancellation date, do not ignore the charge. File a chargeback dispute with your bank or credit card company immediately, providing your cancellation screenshot as proof. If your bank denies the dispute without investigation, request escalation or file a complaint with the Consumer Financial Protection Bureau (CFPB) at consumerfinance.gov. The CFPB investigates billing violations and can compel companies to refund unauthorized charges. If you subscribed through Apple and Google continues charging, contact Apple Support directly with your cancellation evidence. If you subscribed through Google and Apple continues charging, contact Google Play Support. Each platform is responsible for honoring cancellations processed through its system.

File a complaint if the company violates cancellation rules

If Now That's TV makes cancellation intentionally difficult, charges you after cancellation without proper authorization or fails to respond to your refund request, file a complaint with the Federal Trade Commission at reportfraud.ftc.gov. The FTC enforces the Negative Option Rule and investigates companies that violate cancellation requirements. Your complaint becomes part of the public record and helps the FTC track patterns of abuse. Include your cancellation screenshot, proof of the unauthorized charge and a description of what went wrong. The FTC may initiate enforcement action or refer your case to state attorneys general for further investigation.

Why tocancel exists and how we help

Tocancel was built because cancelling subscriptions should not be this complicated. You own the right to stop any recurring charge, yet companies deliberately obscure cancellation steps to maximize retention. Tocancel publishes clear, step-by-step cancellation guides for hundreds of services, documents each company's cancellation policies and helps readers understand their consumer rights under federal and state law. We have helped thousands of consumers cancel Now That's TV and recover unwanted charges by providing exact platform-specific instructions and chargeback dispute guidance. If you need help beyond this guide or encounter a billing dispute, visit Tocancel (tocancel.com) to browse additional resources and connect with consumer advocates who understand subscription billing. Your right to cancel is law; Tocancel exists to make that right easy to exercise.