Cancel Adore Me: Step-by-Step Guide

How to cancel Adore Me in south africa and protect your rights

Understanding Adore Me and AdornMeAfrica

Adore Me operates two distinct platforms that serve South African customers, and knowing which one you use is essential to cancelling successfully. If you shop through the global Adore Me website, you will encounter different cancellation rules, currency (USD), and support channels than if you use AdornMeAfrica, the locally managed South African version that charges in ZAR (R). Understanding this difference is your first step toward taking control of your subscription.

What each platform offers

The global Adore Me site sells individual lingerie and loungewear items, as well as VIP subscription boxes charged in United States dollars. AdornMeAfrica is the South African operation, offering the same products but in South African Rand, with its own subscription management system and separate cancellation procedures. Your account exists on one platform only, so you must cancel on the platform where you signed up.

Both platforms operate VIP membership programs that send you monthly boxes of curated items with exclusive member discounts. The subscription allows you to skip months without penalty if you plan ahead, but if you miss the skip deadline (typically the 5th of the month for AdornMeAfrica), you will be charged for the next box automatically. Tocancel has helped South African shoppers navigate these two systems to stop unwanted charges before they reach your bank account.

Key differences between Adore Me and AdornMeAfrica

Adore Me (global) lets you cancel VIP memberships directly through your online account settings or mobile app, with cancellations taking effect within days. AdornMeAfrica requires you to send a cancellation email to their South African support address, and you must submit your request by the 5th of the month to stop the upcoming charge. Attempting to cancel on the wrong platform will not stop your payments, which is why clarity matters.

The pricing structures also differ: Adore Me charges in USD and may apply additional currency conversion fees if you pay from a South African bank account, while AdornMeAfrica quotes prices directly in ZAR, making costs more transparent. Your payment method, order history, and account data do not transfer between the two sites, so you cannot consolidate them. Tocancel recommends checking your order confirmation email to confirm which platform you joined.

Your consumer rights under south african law

South Africa's Consumer Protection Act (CPA) grants you substantial protections when cancelling online subscriptions, seeking refunds, and disputing recurring charges. These rights exist to ensure that companies cannot trap you in unfair contracts or hide their cancellation processes.

What the consumer protection act guarantees

The CPA requires all suppliers, including Adore Me and AdornMeAfrica, to allow you to cancel your subscription within a reasonable timeframe. Your legal position is clear: once you submit a valid cancellation request, the retailer must stop charging you and confirm cancellation in writing. If charges continue after you cancel, you have the right to demand a full refund and lodge a formal complaint with the National Credit Regulator.

The CPA also protects you against misleading contract terms. If Adore Me or AdornMeAfrica failed to disclose the automatic renewal terms clearly during sign-up, or if the cancellation process is deliberately obscured, you can escalate your complaint to the Consumer Goods and Services Ombud (CGSO) or escalate to the National Consumer Tribunal. The law places the burden on the retailer to prove you agreed to the terms, not on you to prove you did not. Tocancel advises keeping copies of all emails, screenshots, and communications with the retailer in case you need to prove your cancellation attempt.

Your refund rights and payment disputes

If you cancel your order before it ships, you are entitled to a full refund within 30 days under the CPA's cooling-off period. For VIP subscriptions, you can cancel at any time and stop future charges immediately; you are not locked into a contract. If the retailer refuses to process your refund or continues to charge you after cancellation, you have two powerful options: dispute the charge with your bank or credit card issuer within 60 days, or file a complaint with the National Credit Regulator if the company is registered as a credit provider.

Bank disputes (also called chargebacks) are free and fast: your bank will reverse the unwanted charges while investigating. The retailer must prove the charge was authorised and that you received the goods or service. In most cases, unauthorised charges after cancellation are reversed within 10 to 15 business days. Tocancel recommends documenting your cancellation request and the date you submitted it so you can prove to your bank that you took action to stop the charges.

How to cancel your Adore Me subscription step-by-step

Your cancellation steps differ depending on whether you have an active VIP subscription, an unpaid pending order, or an app store subscription. Follow the correct method for your situation to ensure your cancellation succeeds and you stop being charged.

Cancel your VIP subscription on Adore Me (global)

If you subscribed through the main Adore Me website and want to stop your monthly box, use your online account to cancel directly.

1. Log into your Adore Me account at adoreme.com with your email and password.
2. Navigate to "My Account" or "Account Settings" in the top menu or your profile icon.
3. Look for "Subscriptions," "VIP Membership," or "My Membership" sections.
4. Select "Manage Subscription" or "Cancel Membership."
5. Follow the on-screen prompts to confirm cancellation. Adore Me will ask you why you are leaving (optional feedback) and may offer you a retention discount; you can refuse this offer.
6. You will receive a confirmation email stating your subscription has ended. Save this email as proof of your cancellation.
7. Confirm that the next billing date has been removed from your account dashboard. If it remains, contact Adore Me support immediately via their help form.

Cancel your VIP subscription on AdornMeAfrica (South africa)

AdornMeAfrica requires email cancellation and must receive your request by the 5th of the month to stop the next charge. This process is more manual, so act quickly.

1. Log into your AdornMeAfrica account to confirm your subscription status and next billing date.
2. Compose a new email to AdornMeAfrica's cancellation address (the specific address is listed on your account settings or in your order confirmation email; if you cannot find it, check their help page or contact them via the website contact form).
3. In your email, include:
   • Your full name and the email address registered to your account
   • Your account number (if visible on your order history)
   • A clear statement: "I request immediate cancellation of my VIP subscription effective today"
   • The date of your request (this creates a timestamped record)
4. Send the email before midnight on the 5th of the month to ensure it stops the next charge. AdornMeAfrica processes cancellations submitted by this deadline before charging you on the usual billing date (typically around the 10th).
5. AdornMeAfrica will reply with a cancellation confirmation email. If you do not receive this within 3 business days, send a follow-up email marked "URGENT" and consider copying their general support address to ensure they process your request.
6. After cancellation, log into your account to verify that your VIP status shows as "cancelled" or "inactive" and that no future billing date appears.

Cancel an unpaid order before shipment

If you have placed a one-time order and want to cancel before it ships, act immediately because you have only a narrow window.

1. Log into your account immediately after placing your order.
2. Go to "My Orders" or "Order History."
3. Find your recent order and look for a "Cancel Order" or "Modify Order" button. This option is only available before the retailer picks and packs your items.
4. If no cancel button appears, your order has already entered the warehouse. Contact customer support via the website chat or help form with your order number and ask for a cancellation. Provide your reason and ask them to confirm cancellation in writing.
5. Once the order ships, you will receive a tracking number. At that point, you must accept the delivery and initiate a return using the prepaid label Adore Me provides in your account portal.

Cancel an app store subscription

If you subscribed to Adore Me through the Apple App Store or Google Play Store, you must cancel through that app store, not through Adore Me's website.

1. On iPhone: Open the App Store app, tap your profile icon in the top right, select "Subscriptions," find Adore Me, and tap "Cancel Subscription."
2. On Android: Open Google Play, tap your profile icon, select "Payments and Subscriptions," choose "Subscriptions," select Adore Me, and tap "Cancel Subscription."
3. Confirm your cancellation immediately. The app store will send you a confirmation email.
4. Log into your Adore Me account on the website to verify your VIP subscription status has changed to "inactive." If it still shows as active, contact Adore Me support and provide your app store cancellation confirmation.

Understanding Adore me's pricing and subscription structure

Adore Me operates on a transparent pricing model, but understanding the costs helps you decide whether to stay or cancel and ensures you are not surprised by unexpected charges.

The VIP subscription renews automatically every month unless you cancel or skip the month before the billing date. For AdornMeAfrica, the skip deadline is the 5th of the month; for Adore Me global, check your account dashboard for your specific deadline. If you miss the deadline, you will be charged and a new box will be sent. Tocancel reminds you to set a calendar reminder for the skip deadline so you do not miss it accidentally.

Common mistakes that delay your cancellation

Cancelling a subscription can feel frustrating, especially if you have already decided you do not want the service. Avoid these pitfalls to ensure your cancellation goes through on the first attempt.

Mistake 1: cancelling on the wrong platform

Many South African customers accidentally cancel on the global Adore Me site when their subscription is on AdornMeAfrica, or vice versa. This is the most common reason cancellations fail without the customer realising it. Check your last order confirmation email to confirm which site you used, then cancel on that exact platform only. If you have accounts on both, you must cancel each one separately.

Mistake 2: missing the AdornMeAfrica cancellation deadline

AdornMeAfrica processes cancellations only if your email reaches them by the 5th of the month. If you send your cancellation request on the 6th, they will honour it for the following month, but you will still be charged this month. Set a phone reminder for the 4th of each month to give yourself a safety buffer. Email your cancellation request by 5 p.m. that day to avoid time zone confusion.

Mistake 3: relying on customer support chat without written confirmation

If you cancel through a live chat or phone call and do not receive a written confirmation email, the retailer can claim they have no record of your request. Always ask for your cancellation to be confirmed in writing by email, and always reply to that email to create a timestamped record. Tocancel advises taking screenshots of any chat conversations as well.

Mistake 4: not checking your account after cancellation

A cancellation confirmation email does not guarantee your subscription is actually inactive. Log into your account within 24 hours of your cancellation request and verify that your VIP status shows "cancelled" or "inactive" and that no future billing date appears. If your status still shows "active," escalate immediately.

Mistake 5: assuming the retailer will refund you after you cancel

Cancelling your subscription stops future charges but does not automatically refund charges you have already incurred. If you were charged before you cancelled and you want a refund, you must request it separately in writing, referencing your cancellation date. For recent charges (within 30 days), cite the CPA's cooling-off period. For older charges, explain why the charge was unauthorised (e.g., you cancelled before the billing date but were still charged).

After your cancellation: what to expect

Cancelling your subscription is only the beginning; you may need to follow up to ensure the retailer honours your request and that no stray charges appear on your bank statement.

Check your bank statement

Monitor your bank statement for the next 2 billing cycles after you cancel. Most retailers stop charging within one cycle, but some glitches occur. If you see a charge from Adore Me or AdornMeAfrica after your cancellation date, do not panic: gather your proof of cancellation and file a dispute with your bank immediately. Your bank is required to investigate and will often reverse the charge within 10 business days while they investigate.

Save your cancellation confirmation

Keep all cancellation confirmation emails, screenshots, and dated records in a folder for at least 12 months. If the retailer disputes your chargeback claim, your bank will ask you to prove you cancelled. Tocancel recommends saving these documents to your email's archive or cloud storage so you have them if you ever need to escalate to the Consumer Goods and Services Ombud or the National Consumer Tribunal.

Consider unsubscribing from marketing emails

After you cancel, Adore Me and AdornMeAfrica will likely send you retention emails offering discounts or reminders that your subscription is cancelled. You can unsubscribe from these by clicking the "Unsubscribe" link at the bottom of any marketing email, or by logging into your account and turning off promotional emails. Unsubscribing does not affect your cancellation; it just reduces inbox clutter.

How to file a complaint if the retailer refuses to cancel

If you have submitted a cancellation request and the retailer continues to charge you, you have a clear legal pathway to escalate and recover your money. South Africa's consumer protection system is designed to support you in this situation.

Step 1: document your cancellation attempt

Gather all proof of your cancellation request: the email you sent, the confirmation you received, screenshots of your account showing your cancellation request date, or chat logs. Note the exact dates you submitted your request and when charges appeared after that date.

Step 2: send a formal demand letter

Write a short formal letter to the retailer's support email address (and to any physical address listed on their website). Your letter should state: your full name and account details, the date you cancelled, the dates of any charges after your cancellation date, and the amount you are claiming as a refund. Give the retailer 10 business days to respond in writing with a refund. Keep a copy of your letter.

Step 3: dispute the charge with your bank

If the retailer does not refund you within 10 days, contact your bank and request a chargeback (or dispute) for all charges after your cancellation date. Provide your bank with your demand letter and all proof of your cancellation. Your bank must investigate and will usually resolve the dispute in your favour within 15 business days.

Step 4: escalate to the consumer goods and services ombud or national consumer tribunal

If your bank's chargeback process fails or the retailer refuses to acknowledge your complaint, you can lodge a free complaint with the Consumer Goods and Services Ombud (CGSO) at www.cgso.org.za or escalate to the National Consumer Tribunal. Tocancel advises using the CGSO first because it is faster and free. Provide the CGSO with your cancellation proof, your demand letter, your bank dispute evidence, and the retailer's response (or lack thereof). The CGSO has the authority to force the retailer to refund you and can impose penalties if the retailer violated the Consumer Protection Act.

Comparison: should you cancel or keep your Adore Me subscription?

Before you cancel, consider whether the VIP box truly delivers value for your lifestyle. This table will help you weigh the pros and cons objectively.

If you are keeping your subscription, set a calendar reminder for the 4th of the month (for AdornMeAfrica) or your account's skip deadline (for Adore Me global) so you never miss the deadline and incur an unwanted charge. If you are cancelling, follow the steps in this guide and verify your cancellation within 24 hours.

Key takeaways and final checklist

Cancelling Adore Me or AdornMeAfrica is your right under South African law, and you now have the knowledge to do it confidently. Use this checklist to ensure your cancellation succeeds on the first attempt.

• Confirm which platform you use (Adore Me global or AdornMeAfrica) by checking your order confirmation email
• For Adore Me global: cancel via your online account settings; you can cancel any day of the month
• For AdornMeAfrica: email your cancellation request by the 5th of the month to avoid being charged on the 10th
• Request written confirmation of your cancellation and save all emails and screenshots
• Log into your account within 24 hours to verify your subscription status shows "cancelled" or "inactive"
• Monitor your bank statement for the next 2 months; if you are charged after your cancellation date, dispute the charge with your bank immediately
• If the retailer refuses to cancel or refund, file a complaint with the Consumer Goods and Services Ombud (www.cgso.org.za) or contact the National Consumer Tribunal
• Keep all cancellation proof for 12 months in case you need to escalate

Tocancel has helped thousands of South African consumers cancel unwanted subscriptions and recover unauthorised charges by understanding their rights under the Consumer Protection Act. You are not locked into a contract you no longer want, and the CPA ensures you can exit with clear documentation and confidence. Your cancellation request is a legal instruction, not a negotiation, and the retailer is obligated to honour it. Take action today, and Tocancel's resources remain here to guide you through every step of the process.