Cancel Affemity: The Right Way to Protect Your Money

How to cancel Affemity and protect your money in south africa

What Affemity is and why you might need to cancel

Affemity is a subscription-based software platform designed to help businesses create personalised marketing campaigns by analysing customer data and preferences. The service operates internationally and welcomes South African users, accepting payments in ZAR (R) through app stores and direct web subscriptions.

You may decide to cancel for legitimate reasons: the platform isn't delivering the promised results, you've discovered a more affordable competitor, or you simply want to eliminate recurring charges from your account. Whatever your motivation, knowing your cancellation options and your rights under South African consumer law puts you firmly in control of your spending.

How Affemity charges you

Affemity operates a recurring subscription model, meaning charges automatically renew at the start of each billing cycle unless you actively cancel. You can subscribe through three main channels: the Apple App Store, Google Play Store, or Affemity's website directly. Each subscription method has its own cancellation process, and using the wrong method can delay or prevent your cancellation from taking effect.

Because Affemity is registered in Cyprus rather than South Africa, billing inquiries and cancellation requests may take longer to process than you'd experience with local service providers. Keep detailed records of every cancellation attempt, including dates, times, and the method you used.

Why cancellation timing matters to your wallet

Affemity's automatic renewal charges activate at the beginning of each billing cycle. If you miss the cancellation deadline, you will be charged for the entire next period, even if you cancel moments after the charge processes. This is why knowing your exact billing date and cancellation window is critical to protecting your money.

Your consumer rights under south african law

South Africa's Consumer Protection Act (CPA) grants you specific legal protections when purchasing services online or via subscription, and these rights apply to Affemity whether or not the company prominently advertises them.

Distance contracts and your cooling-off period

If you purchased Affemity online (through an app store or the company's website), South African law classifies this as a distance contract. Under section 16 of the Consumer Protection Act, you have the right to cancel within 14 calendar days without penalty or having to provide a reason. This cooling-off period begins on the date you enter into the contract or when you receive the service contract, whichever is later.

Affemity does not publicly promote a standard 14-day refund policy, which is concerning. However, this silence does not erase your statutory right. The right exists because the law grants it to you, not because a company volunteers it. At Tocancel, we strongly advise invoking this right in writing if you cancel within 14 days of your purchase date, referencing the Consumer Protection Act explicitly in your cancellation request.

Protection against unfair contract terms

The Consumer Protection Act also shields you from unfair or deceptive contract terms. If Affemity deliberately makes cancellation difficult, charges unreasonable cancellation fees, hides auto-renewal clauses in dense fine print, or obscures cancellation instructions, those practices may violate your rights under South African law.

Your legal position is clear: a service provider cannot use deliberately confusing terms to trap you into paying. If you encounter such practices, document them carefully and reference the CPA when raising a complaint. The National Consumer Commission (NCC) is your formal escalation authority if Affemity refuses to acknowledge or respect your rights.

How to cancel Affemity on each platform

Your cancellation method depends entirely on where you subscribed, so follow the correct path for your situation to ensure your subscription stops without delay.

Cancel through apple app store

If you subscribed via iPhone, iPad, or Mac, you must cancel through Apple's subscription settings. Apple processes cancellations independently of Affemity and typically completes them within hours.

1. Open the Apple App Store or Settings app on your device
   • On iPhone or iPad: tap Settings, scroll down to App Store, then tap your Apple ID at the top of the menu
   • On Mac: open System Settings, then navigate to App Store
2. Select Subscriptions from the menu that appears
3. Find and tap Affemity in your active subscriptions list
4. Review your renewal date and tap the Management or Edit option
5. Tap Cancel Subscription and confirm when Apple asks you to verify
6. Save a screenshot of the cancellation confirmation for your records

Apple will stop charging you before your next renewal date. Your access to Affemity continues until that renewal date passes, after which the service terminates automatically.

Cancel through google play store

If you subscribed on an Android device, Google Play Store handles your cancellation independently of Affemity.

1. Open the Google Play Store app on your Android phone or tablet
2. Tap your profile icon in the top right corner
3. Select Payments and subscriptions from the menu
4. Tap Subscriptions to view your active subscriptions
5. Find and tap Affemity in the list
6. Tap Cancel subscription and select your reason for cancelling
7. Confirm the cancellation when Google Play asks you to verify

Google Play will stop your charges immediately and provide a confirmation message. Screenshot this confirmation as proof of your cancellation date.

Cancel through affemity's website

If you subscribed directly on Affemity's website rather than through an app store, you must cancel through your account dashboard.

1. Visit Affemity's website and log into your account using your email and password
2. Navigate to Account Settings or Billing, usually found in a menu at the top right
3. Locate the Subscription or Current Plan section
4. Look for a Cancel Subscription or Downgrade option
5. Click or tap it and follow the on-screen prompts
6. Select your reason for cancelling (if asked) and click Confirm Cancellation
7. Take a screenshot of the final confirmation page showing the cancellation was processed

Direct website cancellations can be slower to process than app store cancellations because they require Affemity's internal systems to acknowledge and action your request. If you do not receive a confirmation email within 24 hours, contact Affemity's support team in writing to verify your cancellation has been recorded.

Affemity's pricing and billing structure

Understanding what you've been paying helps you calculate refunds and decide whether cancellation is the right move.

If you are still within your free trial period, cancelling ensures Affemity cannot charge your card once the 14 days expire. If you have already paid, check your cancellation date against your billing cycle to understand whether you are entitled to a pro-rata refund.

Refunds and what you can expect after cancellation

Your refund eligibility depends on when you cancel and the terms of your subscription.

Refunds within the 14-day cooling-off period

If you cancel within 14 days of purchase under the Consumer Protection Act's cooling-off right, you are entitled to a full refund of all charges. Affemity must process this refund within a reasonable timeframe (typically 7 to 14 business days) and cannot impose cancellation fees or require justification.

To claim this right, send a written cancellation request to Affemity stating: "I am cancelling my subscription under section 16 of the South African Consumer Protection Act within the 14-day cooling-off period." Include your account email, subscription start date, and the date you are submitting the request.

Refunds after the 14-day period

Once you are past the 14-day cooling-off window, Affemity's refund policy becomes more restrictive. The company does not publicly commit to pro-rata (partial) refunds, which means you may lose any unused portion of your subscription. However, at Tocancel, we recommend requesting a pro-rata refund anyway, particularly if you cancel more than a few days before your renewal date.

If Affemity refuses a reasonable refund request, you can escalate the matter to the National Consumer Commission (NCC) or pursue a chargeback through your bank if you paid by debit or credit card.

What happens to your account after cancellation

Once your cancellation takes effect, Affemity will typically allow you to access your account and download your campaign data for a limited grace period (often 30 days). After that, the company may delete your data. If you need your campaign history or contact lists, export them immediately after cancelling.

You will not be charged again unless you manually reactivate your subscription. Your payment details remain on file with the app store or payment processor, so ensure you also remove or update that information if you want to prevent accidental re-subscription.

Common mistakes that delay or prevent cancellation

Cancellation can feel frustrating when you discover you've taken the wrong step, but recognizing these pitfalls now helps you avoid them.

Using the wrong cancellation method

The most common error is cancelling in the wrong place. If you subscribed through the Apple App Store but attempt to cancel on Affemity's website, your cancellation request will not process. Similarly, if you subscribed directly on the website but try to cancel through Google Play, you will fail.

Match your cancellation method to your original subscription method exactly. If you cannot remember where you subscribed, check your bank or credit card statements for the transaction description, or search your email for the original subscription confirmation.

Missing the auto-renewal deadline

Affemity's auto-renewal typically occurs on the same date each month. If you cancel even one day after the charge processes, you've already paid for the next period. The company will not refund charges that have already gone through unless you invoke your 14-day cooling-off right or prove an error in billing.

Cancel at least three to five days before your renewal date to ensure the cancellation registers before the charge activates. If you miss this window, contact Affemity's support team immediately and request a courtesy refund, citing that you cancelled within 24 hours of the unintended charge.

Not keeping evidence of your cancellation

If Affemity disputes that you cancelled or continues to charge you after cancellation, you will need proof that you submitted a valid cancellation request. Screenshots of confirmation pages, confirmation emails, and records of support tickets all serve as evidence.

Without documentation, you have no way to prove your case to your bank (in a chargeback dispute) or to the National Consumer Commission (in a formal complaint). At Tocancel, we always recommend saving screenshots and emails as your cancellation is processed.

What to do if Affemity continues charging after cancellation

If you cancelled but Affemity charged you again, you have several escalation options under South African law.

Step 1: contact affemity's support team in writing

Send a formal email to Affemity's support address (or use their in-app support form) stating that you cancelled your subscription and have been charged despite that cancellation. Include your cancellation date, confirmation details, and the date of the unwanted charge. Request an immediate refund and a written explanation for why the charge occurred.

Keep a copy of this message and any response. Most legitimate errors are resolved within 48 to 72 hours if you approach the company in writing with clear evidence.

Step 2: dispute the charge with your bank

If Affemity does not respond or refuses to refund, contact your bank or credit card provider and request a chargeback or reversal. Provide your bank with copies of your cancellation confirmation and the written request you sent to Affemity. Banks in South Africa are required to investigate disputed charges within 10 business days.

Step 3: escalate to the national consumer commission

If your bank's chargeback dispute is unsuccessful or if you want to pursue a formal complaint, file a complaint with the National Consumer Commission (NCC). The NCC investigates violations of the Consumer Protection Act and can compel Affemity to refund you and cease unfair billing practices.

You can file a complaint online at the NCC's website (www.nccsa.org.za) or by post. There is no fee for filing a complaint, and the NCC will escalate your case if your dispute meets the threshold for investigation.

Your checklist before and after cancelling Affemity

Use this checklist to ensure you cancel correctly and protect yourself after the cancellation takes effect.

How tocancel helps you cancel with confidence

Cancelling a subscription should be straightforward, but many service providers deliberately complicate the process to prevent users from leaving. At Tocancel, we have helped thousands of consumers cancel unwanted subscriptions like Affemity and reclaim control of their spending.

Our guides are built on real consumer law and real cancellation experience. When you use Tocancel.com, you gain access to step-by-step instructions, platform-specific guidance, and your legal rights explained in plain language. We reference the actual laws that protect you (like South Africa's Consumer Protection Act) so you can cancel with authority, not just hope.

If Affemity refuses to cancel your subscription or continues charging you after cancellation, Tocancel provides the evidence and reasoning you need to escalate to your bank or the National Consumer Commission. We have helped thousands of consumers cancel services that wouldn't let go, and we can help you too.

Visit Tocancel.com today to explore your cancellation options, access platform-specific guides for all major subscription services, and arm yourself with the consumer rights information that turns cancellation anxiety into confident action.

Contact details for escalation

If you need to escalate a dispute with Affemity, use these official channels:

National Consumer Commission (NCC) South Africa
Website: www.nccsa.org.za
Online complaint form: Available at www.nccsa.org.za/Complaints
Phone: 012 428 7000
Email: [email protected]
Postal address: Bhisho House, 524 Church Street, Pretoria, 0001

Tocancel remains your trusted resource for understanding your rights and taking action. Whether you are cancelling Affemity or any other subscription, our guides at Tocancel empower you to reclaim your money and your choice.