Cancel Now TV: Your Step-by-Step Guide

How to cancel NOW TV in the UAE: your rights and step-by-step guide

Understanding NOW TV and when cancellation makes sense

NOW TV is a flexible streaming subscription service that offers on-demand films, TV shows and live sports without locking you into long-term contracts. You select which content passes you want (Entertainment, Cinema, Sports) and pay only for those each month. This flexibility is one of NOW TV's main selling points, but it also means you must actively manage your subscription to avoid unwanted charges after your billing date arrives.

You might decide to cancel NOW TV for several reasons: you've finished watching your favourite series, a sports season has ended, you want to reduce your monthly spending, or you've switched to another streaming platform. Whatever your reason, Tocancel is here to walk you through the cancellation process with clarity and confidence. The good news is that cancelling is straightforward once you know where to look and what steps to follow.

How NOW TV works in the UAE

NOW TV operates primarily as a UK-based service, but residents in the UAE can access it depending on your payment method and account setup. Your subscription renews automatically on your billing date unless you cancel beforehand. This means you have a critical window to cancel before you're charged for the next period. If you subscribed through the Apple App Store or Google Play, your billing and cancellation are handled separately from the main NOW TV website, so you'll need to follow different steps.

Why people cancel NOW TV

Subscribers typically cancel when a specific pass (like Sports) is no longer needed, when they've caught up on content, or when they want to consolidate streaming services. Unlike fixed-term contracts, NOW TV empowers you to pause or stop whenever it suits your budget and viewing habits. Understanding that cancellation is your right, not a favour, is the first step toward taking control of your subscriptions.

Your consumer rights under UAE law

UAE consumer protection law gives you important safeguards when cancelling subscriptions, and you should know exactly what these are.

The 14-day cooling-off period

Your legal position: Under UAE Consumer Protection Law (Law No. 24 of 2006), you have the right to cancel and receive a full refund within 14 calendar days of your purchase, provided you have not already used the service significantly. This cooling-off period applies whether you paid directly via debit card or credit card, or through a third-party app store such as Apple or Google Play. The moment you purchase a NOW TV pass, the 14-day clock starts ticking. If you cancel within this window, request your refund immediately and document the date and method of your cancellation request. This protects you if a dispute arises.

Your rights beyond 14 days

After the 14-day cooling-off period expires, NOW TV's standard refund policy applies. Generally, NOW TV does not offer refunds for partially used access periods once the cooling-off window has closed. However, you retain the fundamental right to cancel your subscription at any time without penalty or additional charges beyond your current billing period. This means your subscription simply stops renewing after your paid period ends. If NOW TV refuses to cancel your account or continues to charge you after cancellation, you can escalate your complaint to the UAE's Federal Authority for Consumer Protection (FACP), which enforces consumer rights across the country. Tocancel strongly recommends documenting all cancellation requests and responses as evidence.

How to cancel NOW TV: your step-by-step options

You have several ways to cancel your NOW TV subscription, and Tocancel recommends choosing the method that feels most straightforward for your situation.

Method 1: cancel via your online account (fastest)

This is the quickest and most reliable way to cancel. You'll receive immediate on-screen confirmation and a follow-up email within minutes.

1. Open your web browser and visit nowtv.com
   • Use the same browser or device where you originally signed up, as this sometimes helps with account recognition
2. Sign in with your email address and password
   • If you've forgotten your password, click "Forgotten password?" and reset it using your registered email address
3. Navigate to your account dashboard and select "My Account" or "Subscriptions"
   • Look for a section titled "Manage Passes" or "Active Subscriptions"
4. Find the NOW TV pass you wish to cancel
   • Each pass (Entertainment, Cinema, Sports) can be cancelled individually
5. Select "Cancel Pass" or "Remove Subscription"
   • NOW TV may ask you why you're cancelling; you can skip this if you prefer
6. Confirm your cancellation when prompted
   • Your pass will stop renewing after your current billing period ends
7. Save or screenshot your confirmation page for your records

Method 2: cancel via live chat

If you prefer speaking to someone directly, NOW TV's live chat support is available through your account dashboard. This method is also immediate and leaves a written record of your cancellation request.

1. Visit nowtv.com and sign in to your account
2. Navigate to "Help" or "Contact Us" at the bottom of the page
3. Select "Live Chat" to connect with a support agent
   • Live chat is typically available during business hours (check the website for exact times)
4. Clearly state that you wish to cancel your NOW TV subscription
   • Specify which pass you're cancelling if you only want to remove one
5. The agent will process your cancellation and provide a confirmation number
   • Take a screenshot of this confirmation number for your records

Method 3: cancel by phone

You can call NOW TV's customer service team to cancel over the phone. Ensure you have your account details ready when you call.

1. Locate NOW TV's customer service phone number on nowtv.com
   • Numbers may vary by region, so check the "Contact Us" page
2. Call during their business hours with your account email address ready
3. Tell the agent you wish to cancel your subscription
   • Be clear about which pass you're cancelling
4. Request a confirmation number once the agent has processed your cancellation
5. Ask the agent to send a cancellation confirmation email to your registered email address
   • This creates a paper trail if there are any issues later

Method 4: cancel if you subscribed via apple app store or google play

If you're paying through an app store, your cancellation must happen in that app store, not on the NOW TV website.

For Apple App Store (iOS):

1. Open the Apple App Store on your iPhone or iPad
2. Tap your profile icon in the top right corner
3. Select "Subscriptions"
4. Find NOW TV in your active subscriptions
5. Tap "Cancel Subscription"
6. Confirm your cancellation
   • Your subscription will stop at the end of your billing period

For Google Play (Android):

1. Open Google Play Store on your Android device
2. Tap your profile icon in the top right corner
3. Select "Payments and subscriptions"
4. Choose "Subscriptions"
5. Find NOW TV and tap on it
6. Select "Cancel subscription"
7. Confirm your cancellation

What happens after you cancel NOW TV

Once you've cancelled your NOW TV subscription, several things occur automatically. Your access continues until the end of your current billing period, so if you paid for a month of Entertainment pass on the 15th, you'll retain access until the 15th of the next month. After that date, you lose access to the pass and cannot watch its content. Tocancel advises checking your bank or credit card statement 5 to 7 business days after your billing cycle to confirm that no charge has been applied.

Monitoring your account after cancellation

You should verify that your cancellation has taken effect by logging back into your NOW TV account a few days later. Your cancelled pass should no longer appear under "Active Subscriptions" or "Manage Passes". If it still appears, contact NOW TV's customer service immediately using the live chat or phone methods outlined above. Keep all confirmation emails and screenshots until at least one billing cycle has passed without charge.

If you're charged after cancellation

If NOW TV continues to charge you after your cancellation date, you have the right to demand a refund. Contact them immediately with your cancellation confirmation number and explain the issue. If they refuse, file a complaint with the Federal Authority for Consumer Protection (FACP) in the UAE. Tocancel recommends submitting your complaint in writing with photocopies of your cancellation confirmation and your bank statements showing unauthorized charges. The FACP has the authority to force NOW TV to refund you and may impose penalties on the company for breaching your consumer rights.

NOW TV pricing and pass options

Understanding what you're paying for helps you decide which passes to keep or cancel.

You can cancel individual passes without cancelling your entire account. For example, if you're paying 175 AED for all three passes but only want to keep Entertainment, you can cancel Cinema and Sports while keeping your Entertainment subscription active. This flexibility is one of NOW TV's key advantages.

Common mistakes to avoid when cancelling

Cancelling a subscription can feel daunting, and it's easy to make a mistake that delays the process. Here are the pitfalls Tocancel has seen most often.

Mistake 1: cancelling via the wrong platform

If you subscribed through Apple App Store or Google Play, cancelling on the NOW TV website won't work. Your subscription will continue to renew through the app store, and you'll keep being charged. Always cancel where you subscribed. Check your bank statement to see which payment method is being used, then cancel through that same channel.

Mistake 2: assuming cancellation is instant

Many people believe they'll lose access immediately after cancellation. In reality, you keep access until the end of your current billing period. If you cancel mid-cycle, you don't receive a refund for the unused days (unless you're within the 14-day cooling-off period). Plan your cancellation strategically: if your billing date is the 15th and you cancel on the 1st, you're giving up 14 days of unused access.

Mistake 3: not keeping confirmation details

Without proof that you cancelled, you have no leverage if NOW TV disputes your cancellation request. Always save your confirmation number, screenshot your confirmation page, and keep any confirmation emails. If you cancel via phone, ask for a confirmation number and request a follow-up email. This documentation is essential if you need to escalate your complaint to the FACP.

Mistake 4: forgetting to check your account weeks later

Even if your cancellation was processed, NOW TV may fail to implement it due to a system error. Check your account 5 to 7 days after cancellation to confirm your pass no longer appears in "Active Subscriptions". If it does, contact customer service immediately. The longer you wait, the harder it becomes to prove the charge was unauthorized.

Mistake 5: cancelling without reviewing alternative options

Before cancelling entirely, consider whether pausing your subscription might be better. Some streaming services allow you to pause for a month or two without losing your account data. Check NOW TV's website to see if this option is available. If you're only cancelling one pass, ensure you're not cancelling all three by accident.

Checklist for a successful NOW TV cancellation

Use this checklist to ensure your cancellation is processed correctly and documented.

• Confirm which platform you subscribed through (website, Apple App Store, or Google Play)
• Choose your cancellation method (online account, live chat, or phone)
• Complete the cancellation using the appropriate method
• Save your confirmation number and take a screenshot of your confirmation page
• Request a confirmation email if you cancel by phone
• Note the end date of your current billing period (when your access stops)
• Wait 5 to 7 business days, then check your bank or credit card statement
• Log into your NOW TV account to confirm the pass is no longer listed as active
• If you're charged after your access ends, contact NOW TV immediately with your confirmation details
• If NOW TV refuses to refund an unauthorized charge, file a complaint with the FACP

Comparing NOW TV to other UAE streaming services

Before cancelling NOW TV, you might want to consider whether another service better matches your viewing habits.

If you're cancelling NOW TV's Sports pass because of cost, Shahid Premium or Netflix may be more affordable alternatives for entertainment content. However, if live sports are your priority, beIN Sports Connect or keeping NOW TV's Sports pass may be more valuable. Tocancel encourages you to compare not just price, but the actual content you watch, before making your final decision.

How tocancel helps you manage your subscriptions

Cancelling streaming services shouldn't be difficult or time-consuming. At Tocancel, we believe you deserve clear information, straightforward processes, and your consumer rights upheld. Tocancel has helped thousands of consumers cancel unwanted subscriptions, recover unauthorized charges, and take control of their monthly spending. Whether you're cancelling NOW TV, dealing with a billing dispute, or trying to understand your rights under UAE consumer protection law, Tocancel provides the guidance and support you need.

Our mission is simple: empower you to cancel any subscription confidently and protect your consumer rights at every step. If you encounter resistance from NOW TV or any other service, Tocancel's resources and expert guidance are here to help you escalate your complaint to the relevant authorities and recover any money you're owed.

Contact information for NOW TV and consumer authorities

Keep these details for your records in case you need to follow up on your cancellation or file a complaint.

NOW TV customer service

• Website: nowtv.com
• Live chat: Available through your account dashboard (see "Help" or "Contact Us")
• Email: Check the "Contact Us" page on nowtv.com for the appropriate support email
• Phone: Available through your account; numbers vary by region

UAE consumer protection authority

• Federal Authority for Consumer Protection (FACP)
• Website: fcac.gov.ae
• Phone: +971 4 308 8888
• Email: [email protected]
• Physical address: Sheikh Zayed Road, Dubai, UAE

If NOW TV refuses your cancellation request or continues charging you after you've cancelled, submit a formal complaint to the FACP with copies of your cancellation confirmation and bank statements. The FACP enforces consumer protection law across the UAE and has the power to order refunds and penalties.

For further guidance

Tocancel is your independent resource for cancellation guidance, consumer rights information, and subscription management across all services. Visit Tocancel.com to explore guides for cancelling other subscriptions, understand your rights in your country, and access tools to help you reclaim control of your monthly expenses. Tocancel believes every consumer deserves clarity, fairness and the power to cancel on their own terms.