Cancel Now TV: The Right Way

How to cancel Now TV and protect your streaming refund in canada

What is Now TV in canada

Now TV in Canada is Comcast's streaming service delivered through Xfinity, providing live channels, on-demand content and cloud DVR storage. It operates independently from the UK-based Now TV (owned by Sky), with its own pricing structure, billing terms and Canadian customer support. Understanding what service you are signed up for is the first step toward a smooth cancellation. At Tocancel, we help readers navigate this distinction and take confident action.

Service overview and features

Now TV Canada gives you access to over 125 live channels including sports, news, entertainment and specialty programming. Your subscription includes Peacock Premium at no additional cost, a 20-hour cloud DVR for recording programs, and the ability to stream on up to three screens at the same time. There is no mandatory annual contract, which means you can cancel month-to-month. However, promotional pricing, minimum-term commitments and the cooling-off window all affect your cancellation flexibility. Before you take action, read your agreement carefully to understand exactly what terms apply to your account.

Current pricing and subscription structure

Now TV Canada operates on a single main plan rather than tiered options. Below is the current pricing structure you need to know:

Promotional rates (such as discounted first months) may apply at signup, but your regular price reverts to $20 CAD after the promotional period ends. Keep your signup confirmation to verify when the promotional period ends and your regular billing begins.

Should you cancel Now TV

Before you submit a cancellation request, take a moment to decide whether cancellation is right for you.

Reasons you might want to cancel

You may want to cancel if you no longer watch live television, prefer on-demand streaming services without channel bundles, want to reduce your monthly subscriptions, or have found a competitor offering better value. If you signed up for a promotional rate and that rate has expired, you might find $20 CAD per month no longer fits your budget. You may also cancel if the service has technical issues, billing disputes, or if you simply prefer other streaming platforms. All of these reasons are valid grounds for cancellation.

Reasons you might want to keep Now TV

Keep your subscription if you watch live sports, breaking news, or specialty channels not available elsewhere. The inclusion of Peacock Premium adds significant value, and the 20-hour cloud DVR lets you record programs without purchasing additional storage. The 3-screen limit may suit your household size and viewing habits. Compare the $20 monthly cost against your other streaming subscriptions-you might find this bundle offers better overall value than paying for multiple separate services.

Your consumer rights and canada's cooling-off protection

Canadian consumer law gives you specific, enforceable protections when cancelling digital streaming services purchased at a distance. Understanding these rights is essential before you contact Now TV or escalate a dispute. At Tocancel, we believe knowledge of your legal position empowers you to act with confidence.

The 14-day cooling-off period

Now TV's terms include a 14-day withdrawal (cooling-off) period, mandated by Canada's consumer protection laws. This period begins on the day you sign up or receive your confirmation email, whichever comes later. During this window, you can cancel your subscription and receive a full refund of all charges, including any applicable delivery costs, without providing a reason. The refund must be processed without undue delay and within 14 days of your notification of cancellation. This is a powerful consumer right. If you are unhappy with the service within your first two weeks, act quickly to claim this protection.

Refund eligibility after the cooling-off period

Once the 14-day cooling-off period expires, Canadian consumer law does not automatically entitle you to a refund for partially used digital services. However, your cancellation will take effect at the end of your current paid billing cycle, and you will not be charged for future months. If you signed a 6-month or 12-month minimum-term agreement, cancellation may be delayed until the end of that term, unless the contract permits early exit. Always review your signed agreement for these details before contacting support. Your legal position depends entirely on what you agreed to at signup.

What to do if Now TV refuses cancellation

If Now TV disputes your cancellation request, ignores your cancellation notice, or continues charging after you cancel, contact your provincial consumer protection agency. In Ontario, reach the Ministry of Government and Consumer Services; in British Columbia, contact the Consumer Protection Branch; in other provinces, your Attorney General's office handles streaming service complaints. As a result, you have a free escalation path if the company refuses to honor your rights. Document everything: save emails, chat transcripts, screenshots and billing statements. Keep these records for at least one year after cancellation. Tocancel recommends this evidence-gathering approach because it gives you leverage in any dispute with the company or its payment processor.

How to cancel Now TV step by step

Cancellation method depends on how you signed up for the service and whether you hold an Xfinity account. Follow the steps that match your account type to cancel without delay or confusion.

Cancellation via xfinity online account

If you subscribed through an active Xfinity account, you can cancel directly through the Xfinity website or app:

1. Visit the Xfinity website and sign in with your account credentials (email and password).
2. Navigate to the "Services" or "Manage Services" section in your account dashboard.
3. Locate "Now TV" or "Now TV Canada" in your list of active services.
4. Select "Manage" or "Cancel Service" next to Now TV.
5. Follow the on-screen prompts to confirm your cancellation.
   • You may see retention offers (discounts or free months). Decline these if you are certain you want to cancel.
   • Note the effective cancellation date displayed on your screen.
6. Verify that you receive a confirmation email within 24 hours detailing the cancellation effective date.

This method is fastest and generates an immediate digital record of your request, which protects you if a billing dispute arises later.

Cancellation via phone

If you prefer to cancel by phone or cannot access your Xfinity account online:

1. Call Xfinity customer service at 1-800-391-3000 (Canada).
   • Have your account number and phone number ready.
   • Ask specifically for the streaming services department.
2. Tell the representative you want to cancel Now TV (not your entire Xfinity account).
3. Request a cancellation confirmation number and the effective cancellation date.
4. Ask the representative to email you a written confirmation of the cancellation.
5. Note the representative's name, call time and confirmation number in case you need to reference this conversation later.

Documenting the phone call details ensures you have proof if Now TV or Xfinity disputes your cancellation request in the future.

Cancellation via written notice

If you do not receive a cancellation confirmation within 48 hours, or if you want a formal legal record of your cancellation request, send a written notice by registered mail or courier:

1. Write a clear, concise letter stating your full name, account number, the service you are cancelling (Now TV Canada), and your requested cancellation date.
2. Include your contact email and phone number.
3. Request written confirmation of the cancellation.
4. Send this letter to Xfinity's Canadian address:
   • Xfinity Customer Care, Comcast Cable Inc., 2500 Crown Industrial Drive, Suite 200, Toronto, ON M1H 3A5
5. Send it via registered mail with return receipt (Canada Post) or courier so you have proof of delivery.
6. Keep the delivery receipt and a copy of your letter with your records.

Written notice creates a legally binding record and is often the strongest evidence if you need to escalate a dispute to your provincial consumer protection agency.

What happens after you cancel Now TV

Understanding what to expect after you submit your cancellation request helps you spot billing errors and stay organized.

Timeline and access end date

Your access to Now TV ends on the cancellation effective date shown in your confirmation. If you cancel on the 15th of the month and your billing cycle runs monthly from the 15th, your access will end on the 15th of the following month (you keep the service through the end of the current paid period). If you cancel within the 14-day cooling-off window, your access should end immediately or within a few business days. Check your confirmation email for the exact date-this is critical because it tells you when you should lose access to the service.

Refund processing and timeline

If you are entitled to a refund (within the 14-day cooling-off period or due to a billing error), Now TV must process it without undue delay and within 14 days of your cancellation request. Refunds return to your original payment method (credit card, debit card or bank account). Allow 5-10 business days after the refund is issued for the credit to appear in your account-banks sometimes take longer to post credits. If you do not see a refund within 14 days of your cancellation request, contact Xfinity customer service again and ask for the refund reference number and expected posting date.

Checking for unauthorized charges

After your access ends, monitor your credit card or bank account statements for the next two to three billing cycles to ensure you are not charged again. If you see a charge after the cancellation effective date, this is a billing error. Contact Xfinity immediately and reference your cancellation confirmation number. If the company refuses to reverse the charge, file a dispute with your bank or credit card company-they can investigate and reverse unauthorized charges on your behalf. This is an important consumer protection: your financial institution is required to protect you from post-cancellation charges.

Common mistakes to avoid when canceling

Cancelling a streaming service feels straightforward, but small missteps can lead to unwanted charges or lost refunds. We see readers make these mistakes repeatedly, and they are all preventable.

Not documenting your cancellation request

Many people cancel via phone or chat and assume the company has recorded it. In reality, customer service representatives sometimes fail to process cancellations or note them incorrectly in the system. Always request a confirmation number, reference number or written confirmation email immediately after cancelling. If you cancel online, screenshot the confirmation screen before closing the browser. This documentation is your proof if the company later claims you never cancelled. Tocancel advises keeping these records for at least one year after your cancellation effective date.

Cancelling close to your billing date

If you cancel on the 28th of the month but your billing cycles on the 30th, you might still be charged for the next month because the system processes billing before your cancellation takes effect. To avoid this, cancel at least 5-7 days before your next billing date. Check your most recent invoice or log into your account to find your billing date, then mark your calendar to cancel a week earlier. This simple timing adjustment prevents unnecessary charges and the hassle of requesting a refund.

Forgetting to check for promotional pricing terms

If you signed up for a promotional rate (such as $9.99 CAD for three months), your cancellation may not be allowed until the promotional period ends, depending on your contract. Read your signup email or agreement before cancelling to see if a minimum-term commitment is attached. If you are locked in until the promotional period expires, you have two options: wait out the term, or contact customer service and ask if they will waive the minimum term as a goodwill gesture. Some representatives have discretion to grant early cancellations without penalty.

Not using the 14-day cooling-off window

If you are unsatisfied with Now TV, you have exactly 14 days from signup to cancel and receive a full refund without any questions. After day 14, your refund rights disappear. If you are on the fence about the service, test it thoroughly within the first two weeks and cancel immediately if it does not meet your needs. Do not wait-this window is your strongest consumer protection, and it expires automatically.

Pricing comparison and alternatives

Before you cancel, consider whether Now TV's $20 CAD monthly cost offers better value than competing services.

If you watch live sports, breaking news or specialty channels regularly, Now TV's value is competitive. If you primarily watch on-demand content, a cheaper on-demand service like Netflix or a lower-tier live TV option might save you money. Run the numbers against your actual viewing habits before you cancel.

Checklist before you cancel

Use this checklist to ensure you are prepared before you submit your cancellation request:

• Verify you are outside the 14-day cooling-off period, or confirm that you want to use your refund right if you are within it.
• Check your signup email or account agreement for any minimum-term commitment or promotional pricing terms.
• Log into your Xfinity account and find your current billing date.
• Plan to cancel at least 5-7 days before your next billing date to avoid an unwanted charge.
• Decide which cancellation method you will use (online, phone or written mail) and prepare any required information (account number, phone number, email).
• Set a reminder to monitor your credit card or bank account for unauthorized charges in the 30 days after cancellation.
• Have a backup streaming service selected in case you want to maintain continuous access to live or on-demand content.

Customer reviews and satisfaction ratings

Now TV Canada maintains a 4.5 out of 5 customer satisfaction rating based on independent reviews. Readers consistently praise the 125+ channel lineup, Peacock Premium inclusion and cloud DVR functionality. Common complaints center on price increases after promotional periods, occasional streaming lag during peak hours, and customer service wait times. If you are currently on a promotional rate and facing a price increase, that is often a valid reason to cancel and explore competing services. Many readers report that calling Xfinity and mentioning you want to cancel sometimes results in extended promotional pricing or discounts-it costs nothing to ask.

Billing address and escalation contact

If Now TV refuses to cancel your account or continues charging after your cancellation effective date, use this billing address to send a formal written complaint:

Xfinity Customer Care
Comcast Cable Inc.
2500 Crown Industrial Drive, Suite 200
Toronto, ON M1H 3A5
Canada

Send registered mail with return receipt to ensure delivery is documented. Include your full name, account number, cancellation confirmation number, and a clear explanation of the problem. Also contact your provincial consumer protection agency:

• Ontario: Ministry of Government and Consumer Services, 1-800-889-9768
• British Columbia: Consumer Protection Branch, 1-888-564-9963
• Alberta: Alberta Fair Trading Act (Government of Alberta), 1-877-427-4088
• Quebec: Office of the Protector of the Consumer, 1-888-672-2556
• Other provinces: Contact your provincial Attorney General's office

Your provincial consumer protection agency has the legal authority to investigate complaints and compel companies to refund unauthorized charges. They will not charge you a fee.

Summary and next steps

Cancelling Now TV is straightforward when you understand your rights and follow a clear process. You have a 14-day cooling-off period to cancel and receive a full refund without a reason. After that window closes, you can still cancel month-to-month, but you forfeit refund rights unless you signed a contract that permits early exit. The fastest way to cancel is through your Xfinity online account; the safest way is via registered mail with a written notice. Document every step, monitor your billing for unauthorized charges, and escalate to your provincial consumer protection agency if the company refuses to honor your cancellation.

Tocancel is built to help Canadians navigate subscription cancellations with confidence and clarity. We have helped thousands of consumers cancel unwanted services, recover unauthorized charges and protect their financial rights. If you have questions about your Now TV cancellation or need guidance on how to escalate a billing dispute, visit Tocancel.com or use our step-by-step tools to generate a formal cancellation letter in minutes. You have the right to cancel, and Tocancel has the resources to make that process simple.