Cancel Aura: The Right Way to Manage Your Subscription

How to cancel Aura and protect your refund rights in australia

Why you might want to cancel Aura

Aura is a subscription-based wellness app that delivers personalised meditations, sleep stories, cognitive behavioural therapy tools and coaching content tailored to your mental health goals. You access premium features through a paid subscription, while basic content remains free.

You may decide to cancel for several legitimate reasons: the content no longer fits your needs, you've found an alternative wellness tool that works better for you, unexpected charges appeared on your billing statement, or the service simply isn't delivering the value you expected. Whatever your reason, Tocancel is here to walk you through the cancellation process step by step, ensuring you understand your rights under Australian Consumer Law and avoid common pitfalls that cost consumers time and money.

Understanding aura's subscription model

Aura operates on a prepaid subscription cycle. You pay upfront for a monthly, annual, family or lifetime plan, and your access continues until the end of that billing period. Most importantly, how and where you subscribed determines both where you cancel and how refunds are processed. This distinction is critical to getting your money back if you're entitled to it.

When cancellation makes financial sense

You should cancel Aura if you're no longer using the app regularly, if the subscription costs are straining your budget, or if you've discovered a competitor that better suits your needs. Cancelling also protects you if you received unexpected renewal charges or entered a free trial and want to avoid being charged when it expires.

If you're within a free trial period, cancel immediately if you're uncertain about committing to a paid plan. This simple step prevents unwanted charges from appearing on your bank statement.

Aura subscription plans and what you've actually been charged

Understanding Aura's pricing structure helps you identify exactly what you've been charged and whether you qualify for a refund.

Why your actual charge may differ

Aura frequently runs promotional discounts, especially for annual plans and new users. This means the amount you paid could be significantly lower than the standard advertised price. Always check your receipt or credit card statement for the exact Australian dollar amount you were charged.

Before you cancel, take a screenshot of your Aura billing details and keep your original receipt. This record protects you if a dispute later arises about the amount you paid or whether you're entitled to a partial refund. At Tocancel, we've seen consumers lose money simply because they couldn't prove what they originally paid.

Your cancellation rights under australian consumer law

Australian Consumer Law gives you specific rights when cancelling subscription services, and knowing these rights is your strongest negotiating position.

What australian consumer law protects

Under the Australian Consumer Law (ACL), administered by the Australian Competition and Consumer Commission (ACCC), you have the right to cancel a subscription if Aura fails to supply the service as described, if the service is faulty, or if material information about cancellation terms was hidden or unclear at the time you subscribed.

The ACL also requires that subscription services provide you with clear, upfront information about cancellation methods, cooling-off periods and refund eligibility. If Aura made it deliberately difficult for you to find this information, or if their terms were unfair or misleading, you have grounds to request a refund even outside a standard refund window. Your legal position is stronger than you may think.

The 14-day consumer guarantee period

If you subscribed directly through Aura's website or app, you may have a 14-day cooling-off period from the date of purchase (not from when the service starts). This period applies if you received no clear information about how to cancel before you paid. Within this window, you can cancel and request a full refund without penalty.

However, if Aura clearly displayed their cancellation and refund policy before you completed your purchase, the cooling-off period may not apply. This is why Tocancel recommends checking your original purchase confirmation email or the Aura website's terms of service immediately, as that email serves as your proof of what you were told at the time.

Refunds for defective or misrepresented service

You can demand a refund if Aura fails to deliver the service as advertised. For example, if the app consistently crashes, if the meditation content is unavailable, or if the service doesn't match the description you saw before you paid, you have a claim under the ACL. Document these issues with screenshots or notes of the dates and times when the service failed.

If you subscribed through a third-party platform like Apple App Store or Google Play, that platform's refund policy may be more generous than Aura's direct policy. Always check the app store's policy first before contacting Aura directly.

How to cancel if you subscribed directly through Aura

Follow these steps to cancel your Aura subscription if you created your account directly on Aura's website or app, rather than through Apple App Store, Google Play or another platform.

Cancellation via the Aura app or website (fastest method)

1. Open the Aura app or log into aura.com using your email and password
2. Navigate to your Account Settings or Subscription Settings (usually found in a menu labeled "Profile" or "Settings")
3. Select "Manage Subscription" or "Cancel Subscription"
4. Review the cancellation details
   • Confirm your current plan and billing date
   • Note whether any refund applies (usually shown on this screen)
   • Check the effective date of cancellation (typically end of current billing cycle)
5. Click "Confirm Cancellation" or the equivalent button
6. Save or screenshot the cancellation confirmation page, which will include a reference number
7. Check your email for a cancellation confirmation message within 24 hours

This method is fastest because you receive immediate confirmation and your cancellation usually takes effect at the end of your current billing cycle. No future charges will be applied once the cancellation is confirmed.

Cancellation by email or post (when online cancellation fails)

If the app or website cancellation option is broken, unavailable or unclear, you can cancel by contacting Aura directly. This method also creates a paper trail, which protects you if a dispute later arises.

1. Send an email to Aura's support address (check your subscription confirmation email or the Aura website's Contact Us page)
2. In the subject line, write: "Cancellation Request - [Your Email Address]"
3. Include in the body:
   • Your full name and the email address associated with your Aura account
   • Your subscription plan (monthly, annual, family or lifetime)
   • Your current billing date or renewal date
   • A clear statement: "I request to cancel my Aura subscription effective immediately" or "effective at the end of my current billing cycle"
   • A request for written confirmation of the cancellation and any refund eligibility
4. Request a read receipt or confirmation of delivery
5. Keep a copy of this email in a folder labeled "Cancellations" for your records
6. Expect a response within 5 to 10 business days

By documenting your cancellation request in writing, you create evidence that proves you asked to cancel, even if Aura later claims they never received your request. Tocancel strongly recommends using email cancellation as a backup if the app method fails.

Phone cancellation (when you need immediate help)

If email cancellation is slow or if you want to speak to a representative directly, call Aura's customer support line. Ask for the cancellation department specifically. Before you call, have ready your account email, subscription plan details and billing date. Request that the representative email you a cancellation confirmation immediately after the call, and note the representative's name and the call time in your records.

Phone cancellation is your fastest escalation option if online methods are unavailable or if you suspect the company is ignoring your cancellation requests.

How to cancel if you subscribed through apple app store, google play or amazon

If you purchased your Aura subscription through a third-party app platform, you must cancel through that same platform, not directly with Aura. This is because the platform, not Aura, manages your billing.

Cancelling on apple app store (iPhone or iPad)

1. Open the Apple App Store app on your device
2. Tap your profile icon in the top right corner
3. Select "Subscriptions"
4. Find "Aura" in the list and tap it
5. Tap "Cancel Subscription" and confirm
6. You will see a confirmation message with your cancellation effective date
7. Take a screenshot of this confirmation for your records

Apple typically allows you to cancel immediately, with your subscription ending at the end of your current billing cycle. No future charges will apply once you confirm the cancellation.

Cancelling on google play (Android)

1. Open the Google Play app on your Android device
2. Tap your profile icon in the top right corner and select "Payments and subscriptions"
3. Select "Subscriptions"
4. Find "Aura" and tap it
5. Tap "Cancel subscription" and follow the prompts
6. Google will ask if you want to provide feedback; you can skip this step
7. Confirm the cancellation, and take a screenshot of the confirmation page

Google Play cancellations take effect at the end of your current billing cycle. You may see a brief survey asking why you're cancelling; this feedback helps improve the service, but you are not required to complete it.

Cancelling on amazon

1. Visit amazon.com.au and log in with your Amazon account
2. Go to "Your Account" and select "Subscriptions and memberships"
3. Find "Aura" in the list
4. Click "Edit subscription" or "Cancel subscription"
5. Follow Amazon's prompts to confirm cancellation
6. You will receive an email confirmation within 24 hours

Amazon's cancellation process is immediate, and you will not be charged again after the current billing cycle ends. Keep the email confirmation for your records.

What happens after you cancel Aura

Understanding the timeline and what to expect after cancellation helps you avoid confusion and catch any billing errors early.

Your access after cancellation

Once you cancel, your access to Aura's premium content ceases at the end of your current paid billing cycle. For example, if you cancel on 15 March and your billing date is 1 April, you retain full access until 1 April, then premium features become unavailable. You will still be able to access free content on the app.

Some users report being able to access premium content briefly after their cancellation date; this is usually a sync delay and resolves within 24 to 48 hours. If premium content is still available after your cancellation date has passed, contact Aura's support team immediately.

Checking your billing statement after cancellation

The most important step you must take is monitoring your bank or credit card statement for the next two to three billing cycles. Aura should not charge you after your cancellation date, but billing errors do happen. If you see a charge after your cancellation date, contact your bank immediately and report it as an unauthorized transaction.

At the same time, send a formal dispute email to Aura with the subject line "Unauthorized Charge After Cancellation" and include your cancellation confirmation reference number. This creates a documented record that you requested the cancellation before the charge was applied.

Requesting a refund if you're entitled to one

If you cancelled within the 14-day cooling-off period, if the service was faulty or misrepresented, or if you were charged despite a valid cancellation request, you are entitled to request a refund. Submit your refund request in writing (email or post) within 30 days of the charge you dispute.

Include in your refund request email: your full name, account email, the charge amount and date, your cancellation confirmation reference number, and a brief explanation of why you believe you're entitled to a refund (cooling-off period, faulty service, unauthorized charge, etc.). Keep a copy of this email for your records.

Aura has 30 days to respond to your refund request. If they refuse or don't respond, escalate your complaint to the ACCC or to your state's Office of Fair Trading. Tocancel has helped thousands of consumers recover refunds by documenting their requests clearly and escalating to the regulator when necessary.

Common cancellation mistakes and how to avoid them

Cancelling a subscription sounds simple, but several common pitfalls cost consumers money or leave them without proof of their cancellation.

Mistake 1: cancelling your payment method instead of the subscription

Many consumers make the critical error of deleting their credit card from their account or cancelling their PayPal link, assuming this will stop the subscription. It won't. Aura will likely attempt the charge and, when it fails, may charge you late fees or restrict your account. Always cancel the subscription itself through the method we've outlined above; deleting a payment method is not a cancellation.

Mistake 2: not keeping cancellation confirmation

If you cancel and don't save the confirmation reference number, screenshot or email, you have no proof that you cancelled if a dispute later arises. Always take a screenshot or forward the confirmation email to yourself with "Aura Cancellation" in the subject line, then file it in a folder you'll remember. This simple step has protected thousands of Tocancel users from false billing claims.

Mistake 3: cancelling after the billing date has passed

If your billing date is 1 April and you cancel on 2 April, you've just been charged for another full cycle and likely won't receive a refund. Ideally, cancel within 48 hours before your billing date to avoid being charged. Check your billing confirmation email for the exact renewal date, then set a phone reminder for two days before that date.

Mistake 4: assuming automatic refunds apply

Aura does not automatically refund unused portions of your subscription. You must request a refund separately if you believe you're entitled to one. Cancellation and refund are two different actions. After you cancel, wait 48 hours for confirmation to be processed, then contact Aura's support team to request a refund if applicable.

When to escalate to the australian competition and consumer commission

If Aura refuses to cancel your subscription, ignores your cancellation requests, charges you after cancellation, or refuses to refund you when you're entitled to a refund, you can escalate your complaint to the ACCC.

How to lodge a complaint with the ACCC

Visit the ACCC's website at scamwatch.gov.au or accc.gov.au and use their online complaint form. Provide the ACCC with: your cancellation request email or screenshot, Aura's response (or lack of response), your bank statement showing unauthorized charges, and your cancellation confirmation reference number. The ACCC takes refund disputes seriously and has authority to order Aura to refund you if they find the company has breached consumer law.

You do not need a lawyer to lodge an ACCC complaint, and there is no cost to you. Tocancel recommends keeping all documentation together in one folder before you submit your complaint, as this makes the ACCC's investigation faster.

Checklist: before and after cancellation

Comparing your options: direct cancellation vs. third-party platform

The best cancellation method depends on where you subscribed. Use this table to identify which path applies to you.

Contact information for cancellation and disputes

Use these contact methods when you need to cancel or file a dispute with Aura.

Aura support channels

For direct cancellation or refund requests, contact Aura through the support email listed in your subscription confirmation email or on the Aura website's Help section. Include your account email, subscription plan and a clear cancellation or refund request. Expect a response within 5 to 10 business days.

Australian competition and consumer commission escalation

If Aura fails to respond or refuses to cancel or refund you, lodge a formal complaint with the ACCC at accc.gov.au or scamwatch.gov.au. The ACCC investigates breaches of Australian Consumer Law and can order companies to refund consumers. This is your strongest leverage if Aura refuses to cooperate.

Final steps and getting your cancellation confirmed

Cancelling Aura is straightforward when you follow the correct process for your subscription source and document each step. Your strongest position is having written proof of your cancellation request, your cancellation confirmation number, and a record of any charges or refund disputes.

Start by identifying where you subscribed (directly through Aura, or via Apple, Google or Amazon), then follow the cancellation steps we've outlined above. Submit your request in writing (email is ideal), save the confirmation, and monitor your bank statement for the next three billing cycles to catch any errors.

If Aura charges you after cancellation or refuses to honour your cancellation request, escalate to the ACCC immediately. You are protected by Australian Consumer Law, and the ACCC has the authority to order refunds and penalise companies that breach consumer rights. Tocancel has helped thousands of Australian consumers successfully cancel unwanted subscriptions and recover refunds they were entitled to. You have rights, and you have recourse if Aura fails to honour them.