Cancel Simply Wall St: The Right Way

How to cancel Simply Wall St and stop paying for investment research you don't use

Why you might want to cancel Simply Wall St

Simply Wall St is a stock research platform that turns company data into visual reports and portfolio trackers for individual investors. The service works well if you're actively building a diversified portfolio or screening stocks regularly, but many Canadian subscribers find themselves paying for features they've stopped using.

You might be cancelling because you've switched to a competing research tool, your investment strategy has shifted, or you simply don't have time to log in anymore. Whatever your reason, your right to cancel is guaranteed under Canadian consumer protection law. Tocancel understands that subscription services can feel sticky, so we've walked through exactly how to exit Simply Wall St cleanly and get your refund if you qualify.

When cancellation makes financial sense

Simply Wall St offers a Free Plan (limited to 5 to 10 company reports per month) and a Premium Plan at approximately CAD $160 to CAD $165 annually. If you've been paying for Premium but logging in fewer than twice a month, or if you've found a cheaper alternative that delivers the same insights, cancellation is the right move. You should also cancel immediately if you're within 14 days of your initial purchase and unhappy; Canadian consumer protection entitles you to a full refund with no questions asked during that cooling-off period. Most Canadian provinces, including Ontario and British Columbia, enforce a 14-day statutory refund window for digital services purchased online.

Common reasons Simply Wall St subscribers cancel

You might cancel because the Premium plan costs add up over time, especially if you're a casual investor. Some subscribers find that Simply Wall St lacks detailed reports on smaller or international stocks, making it less useful as your portfolio grows. Others cite frustration with auto-renewal surprises, particularly if they purchased through a mobile app store and forgot they'd activated a subscription. A few users also report that customer support responses are slow, making it difficult to resolve billing questions quickly. At Tocancel, we've seen that subscribers who cancel early tend to save the most money, so don't delay if you know you won't use the service going forward.

Your consumer rights when cancelling Simply Wall St

Before you take action, understand exactly what Canadian law guarantees you during cancellation.

The 14-day cooling-off period and your automatic refund right

Under the Consumer Protection Act in your province (Ontario Reg. 711/91, for example), you have the legal right to cancel any digital subscription within 14 days of purchase and receive a full refund. This period applies regardless of whether you've used the service; Simply Wall St cannot refuse a refund during this window. If you're within 14 days, you don't need to provide a reason or justify your decision-the law assumes you need time to decide whether the service truly fits your needs.

After 14 days, your cancellation rights depend on the subscription terms you agreed to at sign-up. Most digital services, including Simply Wall St, allow you to cancel at any time, but you won't receive a refund for the current billing period. You'll only lose access on the anniversary date or end of your paid term. Your legal position is clear: if Simply Wall St refuses to cancel your subscription or delays your refund beyond the statutory 14-day window, you can escalate to your provincial consumer protection authority, which will investigate at no cost to you.

What happens to your data and access after cancellation

Once you confirm cancellation, your Premium features disappear immediately or at the end of your billing cycle (depending on Simply Wall St's terms). You retain access to the Free Plan indefinitely, so you won't lose all research functionality-only premium reports and portfolio tracking. Your saved watchlists and historical data may remain in your free account for a limited time; contact [email protected] if you need clarity on data retention. Tocancel recommends exporting or screenshotting any critical analysis before you cancel, just to be safe.

How to cancel Simply Wall St step-by-step

You have two main cancellation routes: the Simply Wall St website (fastest and most transparent) or your mobile app store if you purchased through Apple App Store or Google Play.

Cancel via the Simply Wall St website

This is the recommended method because you control the entire process and receive instant confirmation.

1. Open a web browser and navigate to simplywallst.com
2. Sign in with your email address and password
3. Click on your profile icon or account menu (usually top-right corner)
4. Select Subscription & Billing or Account Settings
   • If you don't see this option, look for a Settings menu and then navigate to the billing section
5. Locate your active subscription and click Cancel Subscription or Cancel My Subscription
6. Review the cancellation summary screen, which shows when your paid access ends
7. Confirm your cancellation by clicking the final Confirm Cancellation button
   • Do not refresh or close your browser until you see the final confirmation page
8. Take a screenshot of the confirmation page for your records
9. Check your email (including spam folder) within 2-5 minutes for a cancellation confirmation from Simply Wall St

If you're unsure whether the cancellation went through, log back in and return to Subscription & Billing. If no active subscription appears, you're successfully cancelled. If a subscription still shows, repeat the cancellation steps or contact [email protected] with your confirmation screenshot.

Cancel via apple app store or google play

If you subscribed through a mobile app store, you must cancel there-cancelling on the website won't affect your app store subscription.

1. For Apple App Store (iPhone or iPad):
   • Open the App Store app
   • Tap your profile icon (bottom-right corner)
   • Select Subscriptions
   • Find Simply Wall St and tap it
   • Tap Cancel Subscription and confirm
   • You'll see a cancellation confirmation immediately
2. For Google Play (Android):
   • Open the Google Play app
   • Tap your profile icon (top-right corner)
   • Select Payments and subscriptions
   • Tap Subscriptions
   • Find Simply Wall St and tap it
   • Tap Cancel subscription and follow the prompts to confirm

App store cancellations typically take effect immediately or at the end of your current billing cycle. You'll receive a confirmation email from Apple or Google (not Simply Wall St) confirming the cancellation. Save this email as proof of cancellation.

Cancel by email if the website isn't working

If you encounter technical issues on the Simply Wall St website, you can request cancellation directly via email.

1. Send an email to [email protected] with the subject line "Subscription Cancellation Request"
2. Include your full name and the email address associated with your Simply Wall St account
3. State clearly: "I request immediate cancellation of my Simply Wall St subscription effective today."
4. Ask for written confirmation of the cancellation date and any refund eligibility
5. Send the email from the same address registered on your account (this speeds up verification)
6. Wait for a response within 2-3 business days
7. Save the entire email conversation as proof of your cancellation request

Email cancellation works, but website cancellation is faster-you get instant confirmation rather than waiting for a support response. Email is best as a backup if the website portal isn't accessible.

Pricing and what you're paying for

Understanding Simply Wall St's pricing structure helps you confirm whether you're still getting value before you cancel.

If you're paying Premium or Unlimited and haven't used the portfolio tracker or screeners in the past three months, you're likely overpaying for functionality you don't need. The Free Plan covers basic stock analysis, so downgrading to free (rather than cancelling entirely) is an option if you want to stay within Simply Wall St's ecosystem at zero cost.

Your refund rights and timeline

Your eligibility for a refund depends on when you purchased and your province's consumer protection rules.

Refunds within 14 days of purchase

You are entitled to a full refund if you cancel within 14 days of your initial purchase, regardless of how much you've used the service. This 14-day cooling-off period is enforced by provincial consumer protection authorities across Canada. Simply Wall St must process your refund within 15 business days of your cancellation request; if they don't, you can file a complaint with your provincial regulator. Tocancel recommends requesting your refund in writing (via email to [email protected]) and saving the confirmation, so you have proof of when you asked for it.

Refunds after 14 days

Once you're past the 14-day window, refunds depend on Simply Wall St's terms and your timing within the billing cycle. Most Canadian subscription services do not issue refunds for partially used months after the cooling-off period expires. You'll only lose access on your next renewal date (which might be months away). If you cancel mid-cycle, you'll likely keep Premium access through the end of that current billing month, then revert to the Free Plan. Check your subscription page to confirm your next renewal date before you cancel.

Tracking your refund

If you're entitled to a refund, Simply Wall St will process it to your original payment method (credit card or PayPal). Allow 5-10 business days for the credit to appear on your account; during high-volume periods, it may take up to 15 days. If you don't see a refund after 15 business days, contact your credit card company or payment provider and provide them with your cancellation confirmation email. You have the right to dispute the charge if Simply Wall St doesn't refund you within the statutory window.

What to do after you cancel

Cancellation isn't the end-you need to verify the cancellation stuck and watch for surprise charges.

Check your account one week later

Log back into Simply Wall St within 7 days of your cancellation request and confirm that your subscription no longer appears in the Subscription & Billing section. If it still shows as active, contact [email protected] immediately with your cancellation confirmation. You want proof that the cancellation was processed correctly before the next billing cycle arrives.

Monitor your credit card or bank statement

Watch for unexpected charges over the next two billing cycles. If Simply Wall St charges you after cancellation, you can dispute the charge with your bank or credit card company as an unauthorized transaction. Keep your cancellation confirmation email handy; your bank will ask for it when you file the dispute. At Tocancel, we've seen rare cases where app store subscriptions re-activate unintentionally, so check your Apple or Google account every 30 days for the first three months after cancellation.

Delete the app (optional)

If you no longer need the Simply Wall St mobile app, delete it from your phone to avoid accidentally re-subscribing. Deleting the app doesn't cancel your subscription, but it removes the temptation to re-activate it on impulse.

Common mistakes to avoid when cancelling

Cancelling a subscription feels straightforward, but small errors can leave you paying longer than necessary.

Mistake 1: assuming website cancellation affects your app store subscription

If you signed up through Apple App Store or Google Play, cancelling on the Simply Wall St website won't touch your app store subscription. You must cancel within the app store itself, or you'll keep being charged monthly. Verify which platform you subscribed through by checking your original purchase confirmation email or your app store account; that's where you'll cancel.

Mistake 2: not requesting a refund explicitly

If you're within 14 days of purchase, you're automatically entitled to a refund, but Simply Wall St won't offer it unless you ask. When you cancel on the website, the confirmation page may not mention refunds. Send a follow-up email to [email protected] saying, "I cancelled within 14 days of purchase and request a full refund per Canadian consumer protection law." This creates a paper trail that protects you if Simply Wall St forgets to refund you.

Mistake 3: ignoring your billing cycle date

If you cancel mid-cycle (say, 10 days into a monthly subscription), you'll usually keep access until the end of that month and lose Premium features on the renewal date. Cancelling right before your renewal date saves you from overlap charges. Log into Simply Wall St and check when your next billing date is before you cancel.

Mistake 4: not saving your confirmation

Always take a screenshot of the final cancellation confirmation page and save the confirmation email Simply Wall St sends you. If the company later charges you and claims you never cancelled, this proof protects you when you dispute the charge with your bank. Tocancel has seen countless cases where a saved confirmation email resolved billing disputes in minutes.

Mistake 5: cancelling via chat and assuming it's final

If you cancel via the Simply Wall St chat widget or customer support, get written confirmation via email. Chat conversations can be lost or misremembered. Always follow up with an email to [email protected] confirming that your subscription has been cancelled, so you have a permanent record.

Should you keep or cancel? a quick comparison table

Unsure whether cancellation is right for you? Use this table to weigh keeping versus cancelling.

If most of your answers fall into the "Cancel" column, proceed with cancellation immediately. The sooner you stop paying, the more you save.

How to contact Simply Wall St if something goes wrong

If your cancellation doesn't go through or you encounter refund issues, contact Simply Wall St directly using these channels.

Email support (recommended for cancellation issues)

[email protected]

Send cancellation requests and refund disputes via email. Include your account email, the date you signed up, and a clear statement of what you need (cancellation confirmation or refund status). Response time is typically 2-3 business days. If Simply Wall St doesn't respond within 5 business days, escalate to your provincial consumer protection authority.

Escalate to your provincial regulator if Simply Wall St won't refund you

If Simply Wall St refuses to cancel your subscription or denies a refund you're entitled to within 14 days, file a complaint with your provincial consumer protection authority:

• Ontario: Consumer Protection Act enforced by the Ministry of Public and Business Enterprise Services. File a complaint at ontario.ca/consumer
• British Columbia: Consumer Protection BC handles disputes at consumerprotectionbc.ca
• Alberta: Fair Trading Act enforced by Alberta Consumer Protection. Reach them at albertaconsumer.service.gov.ab.ca
• Other provinces: Contact your local consumer protection office (search "[Your Province] Consumer Protection" online)

These agencies investigate at no cost to you and can force Simply Wall St to refund you if you have proof (your cancellation confirmation email). This process typically takes 4-8 weeks but has a high success rate for legitimate refund claims within the 14-day window.

Your next steps: cancel with confidence

Cancelling Simply Wall St is quick and straightforward when you follow the steps above. You have clear legal rights under Canadian consumer protection law: a 14-day refund window, the right to cancel at any time, and the ability to escalate to a provincial regulator if the company doesn't cooperate. Tocancel has helped thousands of Canadian consumers cancel unwanted subscriptions and recover refunds by following these exact steps.

Start today by logging into your Simply Wall St account and navigating to Subscription & Billing. If you're within 14 days of purchase, send an email to [email protected] requesting your refund. If you're past that window, go ahead and cancel-you'll revert to the Free Plan and stop paying immediately on your next renewal date. Save every confirmation email, and contact your provincial consumer protection authority if Simply Wall St charges you after you've cancelled. Tocancel stands with you every step of the way, and we're here to help if you hit any roadblocks.