Cancel Now TV: The Right Way to Get Your Refund

How to cancel Now TV in india and claim your refund within 14 days

Understanding Now TV and why you might want to cancel

Now TV is a flexible, subscription-based streaming and broadband service that lets you watch films, TV shows and live sports without locking yourself into long-term contracts. You pay month-to-month, which sounds convenient until you realise you're paying for content you no longer watch or need.

If you subscribed through Now TV's website, the Apple App Store or Google Play, you have the legal right to cancel. The challenge is knowing exactly where to go and what steps to take before your next billing cycle charges your account. That's where Tocancel comes in-we help you navigate cancellation step-by-step, so you don't waste time or money on services you've abandoned.

Who uses Now TV in india

Now TV attracts Indian viewers seeking English-language entertainment, live international sports and on-demand content unavailable on local platforms. Many subscribe during free trial offers or promotional periods, then forget to cancel before the paid period begins and recurring charges kick in.

Why cancellation matters in india

Streaming subscriptions accumulate quickly. If you're paying in INR and juggling multiple services, every rupee counts towards your household budget. Cancelling unused subscriptions frees up your finances and stops unwanted recurring charges-a problem Tocancel helps thousands of Indian consumers solve every month. Taking action now prevents wasted money over the next 12 months.

Your consumer rights in india under the consumer protection act

India's Consumer Protection Act, 2019 protects you when you purchase digital services like Now TV streaming subscriptions. Understanding your rights makes cancellation smoother and gives you leverage if the company refuses or charges you incorrectly.

The 14-day cooling-off period explained

You have the right to cancel within 14 days of purchase and receive a full refund, no questions asked. This cooling-off period is your safety net if you change your mind or discover the service doesn't match the description provided during signup. The clock starts from the date you are charged, not the date you first access the content library.

Your legal position: Under Section 18 of the Consumer Protection Act, 2019, distance contracts (including digital subscriptions purchased online) carry a mandatory 14-day withdrawal right. You owe no penalty or explanation for cancelling within this window.

Mark the purchase date on your calendar or set a phone reminder for day 13. This ensures you know exactly when the cooling-off period expires and can act before you lose this protection.

Your rights after 14 days

After the cooling-off period closes, you can still cancel anytime-but you won't receive a refund for the current billing period. You stop paying from the next cycle onwards, and your subscription ends on the final day you've already paid for.

If Now TV charges you after you've cancelled or bills you incorrectly, you have the right to dispute the charge with your payment provider (credit card issuer, bank or digital wallet operator). You can also file a formal complaint with the District Consumer Disputes Redressal Commission in your state or approach the National Consumer Disputes Redressal Commission for larger claims.

How to cancel Now TV through each platform

Your cancellation method depends on where you subscribed-each platform has different steps, but the process is straightforward once you know where to look.

Cancel via the Now TV website (recommended method)

This is the primary and most direct cancellation path. You control the process entirely and receive instant confirmation via email, with no app delays or third-party involvement.

1. Visit www.nowtv.com and log in using your registered email address and password.
   • If you've forgotten your password, click "Forgot password?" and follow the reset link sent to your email inbox immediately.
   • Check your spam or promotions folder if the reset email doesn't appear within 5 minutes.
2. Navigate to My Account or Account Settings (the exact label varies by browser and device type).
   • Look for "Manage Membership," "Manage Account," "Subscriptions" or "My Subscriptions" in the menu.
   • This section is typically found in the top-right corner or under a profile icon.
3. Locate each active subscription (Entertainment, Movies, Sports or broadband plans) and select the option to cancel or manage.
   • Now TV allows you to pause or cancel individual memberships, so cancel only what you want to stop.
   • If you have multiple active subscriptions, repeat this step for each one to avoid surprise charges.
4. Read the cancellation summary carefully and confirm your choice.
   • Now TV may offer a discount or pause option as a retention tactic-ignore these unless you genuinely want to stay.
   • Click "Confirm cancellation" or "Complete cancellation" (wording varies).
5. Take a screenshot of the confirmation page or note the cancellation reference number displayed.
   • This acts as proof if Now TV disputes the cancellation later or charges you by mistake.
   • Forward the confirmation email to your own email account for safekeeping.

Cancellation via the Now TV website is complete immediately. Your subscription stops at the end of the current billing period, and you won't be charged again.

Cancel via the apple app store

If you subscribed to Now TV through the Apple App Store on your iPhone, iPad or Mac, you must cancel through Apple's system to avoid ongoing charges.

1. Open the Apple App Store app on any Apple device.
   • Tap your profile icon in the bottom-right corner (or top-right on older iOS versions).
2. Select Subscriptions from the menu.
   • This displays all active subscriptions purchased through Apple.
3. Find Now TV in the list and tap it.
   • The screen shows your subscription details and renewal date.
4. Tap Cancel Subscription or Edit and confirm cancellation.
   • Apple asks you to confirm-tap "Confirm" when prompted.
   • You receive an email confirmation immediately from Apple.

Your Now TV subscription through Apple stops at the next renewal date. Apple refunds unused subscription time if you cancel within the 14-day cooling-off period from the initial charge date.

Cancel via google play

If you subscribed through Google Play on an Android device, cancel through the Google Play system to prevent recurring charges and reclaim refunds if eligible.

1. Open the Google Play Store app on your Android phone or tablet.
   • Tap your profile icon in the top-right corner.
2. Select Payments and subscriptions from the menu.
   • Then tap Subscriptions to see all active subscriptions.
3. Find Now TV and tap it.
   • Review the subscription details and renewal date displayed.
4. Tap Cancel subscription and confirm your choice.
   • Google Play asks for confirmation-tap "Cancel subscription" again to finalise.
   • You receive an instant email confirmation from Google.

Your subscription ends at the next renewal date. If you cancel within 14 days of the initial purchase, Google Play processes your refund automatically within 3 to 5 business days to your original payment method.

Refund eligibility and timeline in india

Your refund rights depend on when you cancel and which payment method you used. Understanding the rules prevents disappointment and helps you act before eligibility expires.

When you're eligible for a full refund

You qualify for a full refund if you cancel within 14 days of the initial charge date. This is your cooling-off period under the Consumer Protection Act, 2019. The clock starts when your payment is processed, not when you create the account or first watch content.

Example: You subscribe on March 1st and are charged ₹599. You have until March 14th to cancel and receive a full refund. If you cancel on March 15th, you've lost eligibility.

Tocancel recommends cancelling on day 13 of your 14-day window to ensure you're within the legal period, with a buffer for processing delays.

Refund processing times

Refund speed depends on your payment method and your bank's processing schedule.

Business days exclude weekends and national holidays in India. If your refund doesn't arrive within the stated window, contact Now TV's support team immediately with your cancellation reference number and original receipt.

Partial refunds and pro-rata amounts

If you cancel after the 14-day cooling-off period ends, you're not entitled to a refund for the current billing cycle you've already paid for. However, you stop paying from the next cycle onwards. Some companies offer pro-rata refunds (partial refunds for unused days) as a goodwill gesture-request this if you've cancelled in the first few days after your billing date, but don't expect it.

After cancellation: what to expect and how to confirm

Cancelling is one step; confirming it worked is equally important to protect yourself from surprise charges.

Verify your cancellation immediately

Within 24 hours of cancelling, log back into your Now TV account and check your active subscriptions. If any subscriptions still appear as "active" or "renews on [date]," the cancellation didn't process correctly. Contact Now TV support immediately with your reference number and request manual cancellation.

Monitor your email for a cancellation confirmation from Now TV. If you don't receive one within 2 hours, assume the process failed and attempt cancellation again through a different method (e.g., if you first tried the app, try the website instead).

Monitor your account for unwanted charges

Check your bank or credit card statement on the day after your billing cycle was supposed to renew. If you see a Now TV charge after cancellation, your subscription didn't end as intended.

If you're charged incorrectly, don't panic. You can dispute the charge with your bank or payment provider within 30 days of the transaction. Tocancel advises keeping your cancellation confirmation screenshot and email for this dispute-they prove you took action to stop payments.

Uninstall the Now TV app (optional but recommended)

Removing the app from your phone or tablet removes the temptation to reactivate accidentally and clarifies that you've moved on. This also frees up device storage if space is limited.

Common cancellation mistakes to avoid

Many people cancel but still face surprise charges-often because of simple oversights that are entirely preventable with the right approach.

Mistake 1: not cancelling within the 14-day cooling-off period

If you delay beyond 14 days, you lose the automatic refund right. The Consumer Protection Act's cooling-off period is strict-it doesn't extend or restart if you cancel late. Mark your calendar on day one and act by day 13 at the latest.

Mistake 2: pausing instead of cancelling

Now TV offers a "pause" option that temporarily stops your subscription without cancelling it. Pausing for too long (usually 3 to 6 months) automatically reactivates your subscription and charges you without warning. If you don't plan to return, cancel outright instead of pausing.

Mistake 3: cancelling through only one platform

If you subscribed through both the Now TV website and the Apple App Store, you must cancel through both platforms separately. Cancelling through one doesn't cancel the other, and you'll be charged twice if you forget. Check all three platforms (website, Apple, Google Play) and cancel any active subscriptions you find.

Mistake 4: ignoring the confirmation email

Now TV sends a confirmation email when you cancel. If you don't receive one within 2 hours, the cancellation likely failed. Check your spam folder, and if it's truly absent, contact support. Never assume cancellation worked without written proof.

Mistake 5: not noting the cancellation reference number

The confirmation page or email displays a cancellation reference number (usually alphanumeric, like "CXL123456789"). Write this down or screenshot it. If Now TV charges you after cancellation, this number is your evidence that you acted in good faith. Without it, disputes become harder.

Now TV pricing and subscription options in india

Understanding what you're paying for helps you decide whether cancellation is the right move or if a cheaper plan suits you better.

Prices vary based on promotional offers, prepaid vs. postpaid billing, and annual discounts. If cost is your cancellation reason, compare Now TV's current pricing against competitors (Disney+ Hotstar, Amazon Prime Video, Netflix) to see if a cheaper alternative exists that you'd actually use.

Should you cancel Now TV or keep your subscription

Cancellation makes sense if you've stopped watching regularly or found better value elsewhere. Keep your subscription only if you actively use it and can justify the monthly cost against your entertainment budget.

Cancel Now TV if

• You haven't opened the app or website in more than 4 weeks.
• You subscribed for one event (e.g., cricket series, football tournament) and that content has ended.
• You've found better value with competing services (Disney+ Hotstar, Amazon Prime, Netflix).
• Unexpected charges are appearing on your statement without your knowledge.
• The app crashes frequently or the streaming quality is poor.
• Your internet or mobile plan no longer supports video streaming at the quality you want.

Keep your Now TV subscription if

• You watch at least 2 to 3 hours per week of Now TV content.
• Now TV offers exclusive live sports or shows unavailable on competitors' platforms.
• You share the subscription with family members who all use it regularly.
• You're within the first 14 days and testing the service-only cancel if truly dissatisfied.
• You're on a heavily discounted annual plan that works out cheaper than cancelling and resubscribing later.

Tocancel's checklist for a successful cancellation

Use this step-by-step checklist to ensure your cancellation is complete and irreversible.

What to do if Now TV refuses to cancel your subscription

In rare cases, Now TV may claim they didn't receive your cancellation request or refuse to stop charging you. You have legal protections and escalation paths when this happens.

Step 1: gather evidence

Collect all proof of your cancellation attempt: screenshots of confirmation pages, confirmation emails, cancellation reference numbers, and bank statements showing charges after cancellation. This evidence is crucial for any formal complaint.

Step 2: contact Now TV support in writing

Don't rely on phone calls alone. Send an email to Now TV's customer support with the subject line "Cancellation Not Processed-Request for Refund." Include your account details, cancellation reference number, and dates. Request a written response within 7 days confirming the cancellation and any refunds due. This creates a paper trail.

Step 3: escalate to the district consumer disputes redressal commission

If Now TV doesn't respond or refuses to refund you within 14 days of your written request, file a formal complaint with the District Consumer Disputes Redressal Commission in your state. This is a free, legally binding process for claims up to ₹1 crore. Tocancel advises including your cancellation evidence, emails, screenshots and bank statements in your complaint. The commission will order Now TV to refund you if they find the company at fault.

Step 4: dispute the charge with your bank

Contact your bank or credit card issuer and file a chargeback or dispute for unauthorised charges. Provide your cancellation reference number and confirmation email. Your bank investigates and reverses the charge if they agree with you. This process typically takes 30 to 60 days but often succeeds when you have clear evidence of cancellation.

Comparing Now TV with similar streaming services in india

If cost or content variety is driving your cancellation, compare Now TV against alternatives to ensure you're switching to a better option.

None of these services is objectively "best"-it depends on your content preferences and budget. If you're cancelling Now TV for sports, Disney+ Hotstar offers IPL and international cricket at competitive rates. If you want variety, Amazon Prime Video and Netflix provide broader content libraries. Use Tocancel to cancel Now TV with confidence, then evaluate which alternative genuinely matches your viewing habits.

Contacting Now TV support in india

If you need help during cancellation or have questions about your subscription, Now TV provides support through multiple channels. However, email and online chat are far more reliable than phone support for documented proof.

Email support

Send a detailed email describing your issue to Now TV's support address. Include your account email, subscription details and the exact problem you're facing. Request a response within 7 days. Email creates a permanent record-essential if you need to escalate to the District Consumer Disputes Redressal Commission later.

Online chat

Visit the Now TV website and click the "Help" or "Contact us" link. Select "Chat with us" to speak with a support agent in real time. This is fastest for immediate answers, but screenshot the conversation for your records since chat histories often disappear after you close the window.

Phone support

Now TV offers phone support, but avoid relying on it for cancellation requests. Phone calls leave no paper trail, and it's harder to prove you called if disputes arise later. If you must call, note the date, time, agent name and any reference number provided. Follow up with an email summarizing what the agent told you and request written confirmation.

Tocancel recommends always documenting your communications with Now TV in writing. This transforms casual support interactions into legally defensible proof if you need to file a formal complaint later.

Summary and next steps

Cancelling Now TV in India is straightforward if you follow the steps outlined in this guide. You have strong legal protections under the Consumer Protection Act, 2019: a mandatory 14-day cooling-off period for full refunds, and the right to cancel anytime thereafter without penalty. The key is acting decisively, documenting your cancellation, and monitoring your account to catch any unauthorised charges.

Don't delay if you've decided to cancel. Every day beyond your 14-day window costs you the automatic refund right. Log into Now TV now, navigate to Account Settings, and cancel all active subscriptions. Note your cancellation reference number, check for the confirmation email within 2 hours, and verify the cancellation 24 hours later by logging back in. Monitor your bank statement on your renewal date. If Now TV charges you incorrectly, dispute the charge with your bank immediately-you're protected by consumer law.

Tocancel has helped thousands of consumers cancel unwanted subscriptions and reclaim refunds they're legally entitled to. Whether you're cancelling because you've found a better service, can't afford multiple subscriptions, or simply stopped watching, your decision is valid. Take action today using the steps in this guide, keep your cancellation reference number, and rest assured that you've protected yourself from future charges. If you encounter resistance from Now TV, Tocancel's resources and the District Consumer Disputes Redressal Commission are there to back you up.