Cancel Now TV: The Right Way to Protect Your Rights

How to cancel Now TV in singapore and reclaim your money

Why you might want to cancel Now TV

Now TV is a subscription streaming and broadband service that offers TV shows, movies, and add-on content on a month-to-month basis in Singapore. You can sign up directly through the Now TV website or via third-party app stores like Apple App Store or Google Play. While the flexibility appeals to many subscribers, you may find yourself paying for content you no longer watch, or locked into unwanted charges that are difficult to stop. At Tocancel, we help thousands of Singapore consumers understand their rights and navigate subscription cancellations every month.

How Now TV subscriptions work

When you subscribe to Now TV, you choose a content membership such as Entertainment, Cinema, or Sports, and you can add optional upgrades like device bundles or broadband speed boosts. Your subscription renews automatically each month unless you cancel before your next billing date. The critical point: billing and cancellation depend entirely on where you signed up. If you subscribed through the Now TV website, you cancel there. If you used an app store, you must cancel through that platform instead. This split system is where most cancellation problems begin.

Common reasons to cancel

You may want to cancel because you have finished watching your preferred content, because you want to reduce monthly expenses, because you signed up for a trial and forgot to cancel before being charged, or because you purchased the service through a third party and now face unexpected renewal charges. Whatever your reason, you have legal rights that protect you as a Singapore consumer.

Your consumer rights in singapore

Singapore's Consumer Protection (Fair Trading) Act gives you legal protections when you purchase digital services like Now TV, and understanding these rights is essential before you cancel.

The 14-day cooling-off right

You have a statutory right to cancel within 14 days from the date of purchase or delivery for most digital subscriptions. This means you can cancel within 14 days and request a refund without penalty, provided you have not expressly agreed to immediate access and supply before paying. Now TV's terms acknowledge this protection in Singapore. If Now TV claims you waived this right, ask for written evidence that you explicitly consented to immediate supply and to the forfeiture of the cooling-off period. The burden of proof lies with the company, not you. Your legal position: you have 14 days to change your mind, and any waiver of this right must be clear, upfront, and documented before you paid.

Protection against unfair contract terms

If you were enrolled on a minimum-term plan without clear, upfront disclosure of the cancellation restrictions, you may have grounds to dispute the charges. The Consumer Protection (Fair Trading) Act prohibits unfair contract terms that unreasonably limit your right to cancel or that hide cancellation penalties in small print. If Now TV misled you about contract length, renewal dates, or cancellation fees, you have the right to challenge those terms. Document everything you see on the website, in your confirmation email, and in your account settings. If Now TV refuses to help, escalate to the Consumer Association of Singapore (CASE), the government body that enforces consumer rights.

Your right to a refund

If you cancel within 14 days of purchase and have not yet consumed the service, you are entitled to a refund of your subscription fee. If you signed up for a trial and were charged after the trial period, you may also claim a refund if you did not explicitly agree to the charge or if the terms were unclear. Tocancel recommends you request a refund in writing, citing the Consumer Protection (Fair Trading) Act, if Now TV does not offer one automatically.

Methods to cancel your Now TV subscription

You have two main cancellation routes depending on where you signed up, and Tocancel advises you to verify which one applies before you begin.

Cancel via the Now TV website

This is the fastest and most reliable method if you signed up directly on nowtv.com.

1. Open your web browser and navigate to the Now TV website (nowtv.com).
2. Sign in to your account using your registered email address and password.
3. Navigate to "My Account," "Manage Membership," or "Account Settings" (the exact label varies).
   • Look for a section titled "Subscriptions," "Active Memberships," or "Billing."
4. Find the subscription you want to cancel and select the cancellation option.
   • Read any confirmation message carefully. It should state your cancellation date clearly.
   • Check whether you are on a minimum-term plan. If you are, the system may inform you that you cannot cancel until the term expires or that early cancellation carries a penalty.
5. Confirm the cancellation by clicking "Cancel Membership" or a similar button.
6. You should receive a confirmation email within 24 hours. Save this email as proof of cancellation.
7. Your access continues until the end of your current paid period. Auto-renewal will stop after that date, unless you are locked into a minimum-term contract.

Cancel via apple app store or google play

If you subscribed through an app store, you must cancel through that platform. Cancelling on the Now TV website alone will not stop charges if your subscription is tied to your app store account.

For Apple App Store (iOS):

1. Open the Apple App Store app on your iPhone or iPad.
2. Tap your account icon (top right corner) and select "Subscriptions."
3. Tap "Now TV" from your active subscriptions list.
4. Tap "Cancel Subscription" and confirm.
   • Apple will ask you to confirm the cancellation. You may also see a popup offering a discount to keep the subscription. Decline if you want to cancel.
5. You will receive a confirmation email to the Apple ID email address within a few minutes.

For Google Play (Android):

1. Open the Google Play Store app on your Android device.
2. Tap your profile icon (top right) and select "Payments and subscriptions."
3. Tap "Subscriptions" and select "Now TV."
4. Tap "Cancel subscription" and follow the prompts.
   • Google Play may offer a retention discount or ask you to confirm your reason for cancelling. You do not need to accept any offer.
5. Confirmation will appear on your screen and in your email within 24 hours.

Cancel by post

If you prefer to cancel in writing or if online cancellation fails, you can send a formal cancellation letter by post to Now TV's customer service address. Use this method if you want a paper record of your cancellation request.

Send your letter to:

Now TV Customer Service
PO Box 4206
Bristol BS2 0XH
United Kingdom

Include your full name, account email address, subscription type, and a clear statement: "I wish to cancel my Now TV subscription effective immediately." Request written confirmation of cancellation. Send the letter by registered post and keep the receipt as proof of posting. Allow 5 to 10 working days for processing.

What happens after you cancel

Knowing what to expect after you press the cancel button removes confusion and helps you monitor your account to ensure the cancellation works.

Your access window

After you cancel, your account remains active until the end of your current billing period. If your next payment is due on 20 March, you can access your Now TV service until 19 March at 11:59 PM. After that date, you will lose access to the Now TV app and streaming service. You will not be charged again unless you reactivate the subscription before the deadline.

Auto-renewal and billing

Once you cancel, auto-renewal stops, and no further charges will appear on your account. However, if you subscribed through an app store, verify that the cancellation worked by checking your app store account again after 24 hours. Sometimes app store subscriptions fail to cancel on the first attempt, and you may need to cancel again manually. If you see a charge after your cancellation date, contact Now TV immediately and provide your cancellation confirmation email as evidence.

Refund eligibility

If you cancel within 14 days of your first purchase and have not yet used the service, you are entitled to a refund. If you cancel after the 14-day period, you forfeit the remaining balance of your current billing cycle. However, if you were charged after a trial period without clear consent, you may still claim a refund. Tocancel recommends you request a refund in writing if Now TV does not offer one automatically, citing your cancellation date and the Consumer Protection (Fair Trading) Act.

Common mistakes when cancelling Now TV

Many consumers think they have cancelled when they have not, or they cancel in the wrong place and end up being charged again. These mistakes are frustrating but avoidable.

Cancelling in only one location

If you subscribed through Apple App Store but then cancelled on the Now TV website, your subscription remains active on Apple's platform, and you will be charged on your next billing date. Always verify where you signed up by checking your original confirmation email. If the email says "Apple," "Google Play," or "App Store," you must cancel there, not on the website. Tocancel recommends you check both your app store account and the Now TV website to confirm the subscription is gone.

Assuming a refund is automatic

Now TV does not automatically refund any balance remaining in your billing cycle if you cancel mid-term. You must request a refund explicitly, and you must do so within 14 days of your original purchase if you want to invoke your cooling-off right. Send a formal request to customer service stating your cancellation date and asking for a refund of the unused balance. If you are refused, escalate to CASE.

Forgetting to confirm the cancellation

You may click a button that says "Request Cancellation" or "Pending Cancellation" without realizing the cancellation is not yet final. Always look for a button that says "Confirm," "Complete," or "Finalize." Read the confirmation email carefully. If it says "your cancellation is scheduled for [date]," you still have time to change your mind, but the subscription is active until that date. If you see "cancellation confirmed" or "your subscription has ended," the cancellation is complete.

Pricing and what you pay

Understanding Now TV's pricing helps you decide whether the service is worth the cost and when to cancel if it is not.

Prices listed are approximate and current as of publication. Now TV may adjust prices monthly, so check your account for your exact rate. If you see a price increase before your next billing date, you have the right to cancel before the increase takes effect.

Refunds and what to expect

A refund is not automatic, but you have legal entitlement to one under specific circumstances, and Tocancel is here to help you claim it.

When you are entitled to a refund

You are entitled to a refund if you cancel within 14 days of your first purchase and have not consumed the service substantially. If you signed up for a free trial and were charged without clear consent, you are also entitled to a refund of that charge. If you were on a minimum-term contract and cancelled early without understanding the early termination fee, and if that fee was not clearly disclosed before you paid, you may be able to dispute the fee or claim a partial refund. Document your purchase confirmation, your cancellation date, and any misleading terms you relied on when you signed up.

How to request a refund

Do not assume Now TV will offer a refund automatically. Send a formal request to customer service within 30 days of cancellation, stating the reason (e.g., "I cancel within the 14-day cooling-off period," or "I was charged after a trial without consent"). Provide your account email, subscription type, cancellation date, and the date you paid. If Now TV refuses, you can escalate to CASE, which will investigate for free. Tocancel recommends you keep all email correspondence as evidence.

Timeline for refunds

If Now TV agrees to a refund, it typically processes the refund within 5 to 10 business days. The money will return to your original payment method (credit card, debit card, or app store account). If your refund does not appear after 10 business days, contact your bank or payment provider to confirm the refund was sent. If it was sent but not received, your bank can investigate the delay.

Refund rights and the law

Your right to a refund is backed by Singapore law, not by Now TV's generosity, and you should be confident asserting this right.

Consumer protection (Fair trading) act

The Consumer Protection (Fair Trading) Act protects you when you buy goods or services from a business in Singapore. It gives you a 14-day right to cancel most distance contracts (contracts made online or by post) without penalty. Now TV must honour this right unless it can prove you explicitly agreed to immediate supply and waived the cooling-off period before you paid. If Now TV refuses a refund within 14 days, you have grounds to dispute the charge through CASE or through a small claims court. Tocancel recommends you cite the Act when you request a refund in writing.

Unfair contract terms

Any contract term that unfairly limits your right to cancel or that hides cancellation penalties is prohibited under the Consumer Protection (Fair Trading) Act. If Now TV's terms say you cannot cancel during a minimum-term period, but those terms were not clearly disclosed before you paid, you may be able to challenge them. Similarly, if a renewal date is buried in small print or if the cancellation process is deliberately hidden or complicated, these practices may breach the Act. If you suspect Now TV has used unfair terms, report it to CASE.

How to escalate if Now TV refuses to help

If Now TV refuses to cancel your subscription, refund your money, or respond to your cancellation request after 14 days, you can escalate to CASE (Consumer Association of Singapore). CASE offers free dispute resolution and can compel Now TV to respond. File a complaint on the CASE website (case.org.sg), providing your account details, your cancellation request, and any refusal emails. CASE will contact Now TV on your behalf. This process is free and usually resolves the matter within 4 to 8 weeks. If CASE cannot resolve it, you can take the case to the Small Claims Tribunal, which handles consumer disputes up to SGD 10,000.

Checklist before you cancel

Use this checklist to ensure you cancel successfully and avoid unexpected charges.

Why tocancel exists for you

At Tocancel, we know that cancelling a subscription should not require a law degree or hours on hold with customer service. Streaming companies, broadband providers, and app stores make it deliberately difficult to cancel because they profit from unused subscriptions and passive renewals. Your time, money, and attention are valuable. Tocancel exists to translate consumer law into plain language, to give you step-by-step cancellation instructions for hundreds of services, and to back you up if a company refuses to let you go. We have helped thousands of consumers cancel subscriptions, claim refunds, and take control of their spending. If Now TV gives you trouble, Tocancel will help you understand your rights and escalate to CASE if needed. Your cancellation is not a loss for the company; it is your choice, and you have the law on your side.

Summary and next steps

Now TV allows you to cancel your subscription anytime, but the process depends on where you signed up. If you signed up on the website, cancel there by logging in, finding your membership, and clicking the cancellation button. If you signed up through Apple App Store or Google Play, you must cancel through that app instead. After cancellation, your access continues until the end of your current billing period, and auto-renewal stops. If you cancel within 14 days of purchase, you are entitled to a refund under Singapore's Consumer Protection (Fair Trading) Act. If Now TV refuses to cancel or refund, escalate to CASE. Tocancel recommends you save your cancellation confirmation email and monitor your account for any unexpected charges. If you need help with the cancellation process, contact Now TV's customer service using the address below, or visit Tocancel for additional guidance on subscription management and consumer rights.

Contact Now TV and cancellation address

For customer service inquiries and cancellation requests by post, use the address below. Allow 5 to 10 working days for postal requests to be processed.

Now TV Customer Service
PO Box 4206
Bristol BS2 0XH
United Kingdom

You can also attempt to contact Now TV through your account dashboard or by searching for "Now TV contact" on the official website. For disputes that Now TV will not resolve, contact the Consumer Association of Singapore (CASE) at case.org.sg or call 1800-6100-006. Tocancel has helped thousands of consumers navigate subscription cancellations and consumer disputes, and we are here to support your rights every step of the way.