Cancel Strava: Step-by-Step Guide

How to cancel Strava in new zealand and reclaim your money

Why you might cancel Strava and what your options are

Strava is a fitness-tracking and social network app built for runners, cyclists and endurance athletes. It logs your workouts, displays performance metrics, and connects you with other active people. The free tier covers basic features, while Strava+ (the paid subscription) unlocks advanced training analytics, route building and performance comparisons.

You might be cancelling because the subscription cost no longer aligns with how you use it, the community features don't engage you, or you've moved to a different app. Whatever your reason, Tocancel is here to walk you through cancellation in plain language and help you understand your refund rights as a New Zealand consumer.

How Strava subscriptions work

Your subscription path depends on where you signed up. You may have subscribed directly via Strava's website, Apple's App Store (iOS), or Google Play (Android). This matters because you must cancel from the same platform where you subscribed.

Auto-renewal is turned on by default, meaning Strava charges you automatically at the end of each billing period unless you cancel first. To avoid unwanted charges, cancel at least 24 hours before your renewal date.

Who should cancel Strava

Cancel if you no longer use the premium features, find better value elsewhere, or have lost interest in fitness tracking. You should also cancel immediately if you notice duplicate charges, unauthorised transactions, or if Strava's service is not working as promised.

The sooner you cancel, the sooner you stop paying and the stronger your position if you want to claim a refund within the cooling-off period.

Your legal rights as a new zealand consumer

The 14-day cooling-off period

New Zealand law protects you when you buy digital services. You have the right to cancel and claim a full refund within 14 days of buying Strava+ if you have not yet used the paid features. This cooling-off period overrides Strava's standard "no refunds" policy.

To claim this refund, you must not have accessed premium tools like training analytics, route building or performance insights. If you subscribe and immediately cancel before using paid features, you have a strong legal position to ask Strava for your money back.

Your legal position: This is not a favour from Strava, it is your consumer right under New Zealand law, and Strava must honour it.

Consumer guarantees act protections

The Consumer Guarantees Act protects you even after the 14-day window closes. If Strava's app crashes repeatedly, fails to track activities, or doesn't deliver the features you paid for, the service has failed to meet the guarantee of being fit for purpose.

If Strava refuses to refund or fix the fault, you can escalate to the Commerce Commission. Keep records of any faults, error messages, screenshots and dates so you can prove the service did not work as promised.

Fair trading act protections

If Strava made misleading claims about its features, pricing or capabilities, the Fair Trading Act gives you grounds to dispute charges and request a refund. Misleading marketing is illegal in New Zealand, and you do not have to accept a poor service based on false promises.

Save any marketing materials, emails or screenshots that show what Strava claimed versus what you actually received.

How to cancel Strava via the website

If you subscribed directly through Strava's website using a credit card or other payment method, you cancel from the website itself. This is the most direct route and gives you full control.

1. Open your web browser and go to www.strava.com
   • Sign in with your email address and password
   • If you are not automatically logged in, enter your credentials
2. Navigate to your account settings
   • Click your profile picture or avatar in the top right corner
   • Select "Settings" from the dropdown menu
   • Look for "Subscription" or "Account" in the left sidebar
3. Find your active subscription
   • You should see "Strava+" listed with your current billing period
   • Click "Cancel Subscription" or "Manage Subscription"
4. Confirm your cancellation
   • Strava may ask why you are leaving. Answer honestly if you wish, but this is optional
   • Click the final "Cancel" or "Confirm Cancellation" button
5. Screenshot your confirmation
   • Strava will display a cancellation confirmation message with a date
   • Take a screenshot and save it to your records for proof
6. Check your email
   • Strava sends a confirmation email within minutes. Keep this email in a safe folder

Cancelling via the website is immediate and irreversible, so make sure you are ready before confirming.

How to cancel Strava on apple app store (iOS)

If you subscribed through Apple's App Store on your iPhone or iPad, you must cancel from your Apple account, not from the Strava app itself. Apple manages the subscription, not Strava.

1. Open the Settings app on your iPhone or iPad
   • Scroll down and tap "App Store"
2. Tap your Apple ID at the top of the screen
   • If you are not logged in, tap "Sign In" first
   • Enter your Apple ID email and password
3. Select "Subscriptions"
   • You will see a list of all active and past subscriptions
   • Find "Strava" or "Strava+" in the list
4. Tap "Strava" to open subscription details
   • You will see your renewal date and billing amount
5. Tap "Cancel Subscription"
   • Apple will ask you to confirm and may offer discounts to keep you. You can ignore these offers
   • Tap "Confirm" to finalise the cancellation
6. Screenshot your confirmation
   • Apple displays a confirmation screen with your cancellation date. Screenshot this for your records

Your subscription remains active until the end of your current billing period, then stops automatically.

How to cancel Strava on google play (Android)

If you subscribed through Google Play on an Android phone or tablet, you cancel from your Google Play account. Google manages the billing, not Strava.

1. Open Google Play on your Android device
   • Tap the profile icon in the top right corner
2. Select "Payments and subscriptions"
   • Tap "Subscriptions" to see all active subscriptions
3. Find and tap "Strava"
   • You will see your renewal date and billing amount
4. Tap "Cancel subscription"
   • Google may ask you to rate the app or explain why you are leaving. These are optional
5. Confirm your cancellation
   • Tap "Cancel Subscription" again to finalise
6. Save your confirmation
   • Screenshot the cancellation confirmation screen for proof

Your subscription continues until the end of your current billing period, then terminates automatically.

Strava pricing and what you are paying for

Annual plans offer better value if you are confident you will use Strava for a full year. If you are unsure, choose monthly and cancel within 14 days if the service does not meet your needs.

What to do after you cancel Strava

Cancelling is not the end of the process, and taking a few final steps protects you and ensures everything is correct.

Verify your cancellation was successful

Check your email inbox for a cancellation confirmation from Strava (or Apple/Google if you cancelled through them). This email is your proof and should include your cancellation date and the date your access ends. If you do not receive a confirmation email within 24 hours, log back into Strava or your app store account and verify the subscription no longer appears.

Monitor your payment method for unwanted charges

After cancellation, check your bank statement or credit card statement weekly for 2-3 weeks. Look for any charges from Strava, Apple or Google Play that you did not authorise. If you see a charge after your cancellation date, take a screenshot and contact Strava support immediately with the date and amount.

Request a refund if you are within 14 days

If you cancelled within 14 days of subscribing and did not use the paid features significantly, contact Strava support at [email protected]. Explain that you are within the cooling-off period and request a full refund. Include your cancellation date and proof (the confirmation email). Strava should respond within 10 working days.

Follow up with the commerce commission if Strava refuses

If Strava refuses your refund and you believe you have a valid claim, you can escalate to the Commerce Commission. Visit www.comcom.govt.nz or call 0800 943 600. The Commerce Commission investigates consumer complaints and can order Strava to refund you if the company has breached consumer law.

Common mistakes to avoid when cancelling Strava

Cancelling a subscription should be straightforward, but missteps can leave you paying longer or locked in a dispute. Here are the traps to sidestep.

Deleting the Strava app without cancelling the subscription

Uninstalling the app does not cancel your subscription. Your subscription continues and Strava keeps charging you every month or year. You must actively cancel the subscription from your account settings or app store before deleting the app.

Cancelling through the wrong platform

If you subscribed through Apple App Store, cancelling from your Strava account or Google Play will not work. You must cancel from the platform where you subscribed. Double-check which platform processed your payment by looking at your bank statement or reviewing your subscription history in each app store.

Missing the 24-hour window before renewal

If you cancel within 24 hours of your renewal date, Strava may have already processed the charge. Once charged, you must request a refund explicitly. Cancel with as much notice as possible, ideally a week or more before renewal.

Not keeping proof of cancellation

If a dispute arises, Strava may claim you never cancelled. Keep your cancellation confirmation email, screenshots of your cancellation screen, and records of the date you cancelled. These are your evidence if you need to escalate to the Commerce Commission.

Assuming you have no refund rights

Strava may say "no refunds," but New Zealand law gives you a 14-day cooling-off period if you have not used the paid features. Many consumers give up and accept this false statement. Your rights exist whether Strava acknowledges them or not.

How tocancel can help you cancel Strava

Tocancel specialises in helping New Zealand consumers cancel subscriptions and claim refunds they are entitled to. We provide step-by-step guides, track your cancellation progress, and advise you on your consumer rights if the company refuses to cooperate.

Tocancel has helped thousands of consumers cancel subscriptions and recover refunds from companies that were operating illegally or in breach of the Consumer Guarantees Act. Whether you are cancelling Strava or another service, Tocancel removes the confusion and gives you the confidence to act.

Visit Tocancel.com today to learn more about your rights and access our full library of cancellation guides for services across fitness, streaming, software and more.

Checklist: cancel Strava safely and successfully

Your next steps and how to contact Strava support

Now that you understand your cancellation options and your consumer rights, you are ready to cancel Strava with confidence. The process takes 5-10 minutes, and you have the law on your side if Strava tries to refuse a legitimate refund claim.

Strava Limited is registered in New Zealand, and you can contact their support team through their website at www.strava.com/settings/help. Select your issue type and submit your query through their online form. For cancellation enquiries, mention that you are within the 14-day cooling-off period if applicable.

If Strava fails to respond within 10 working days or refuses your refund claim unlawfully, escalate to the Commerce Commission. You have every right to demand a response and to escalate if you are not satisfied. Tocancel has guided thousands of New Zealand consumers through this exact process, and we are here to support you as well. Visit Tocancel.com for more guidance, and remember: your consumer rights are not negotiable, and Tocancel is your trusted partner in reclaiming them.