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Cancel Kogan First: Step-by-Step Guide
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How to cancel Kogan First in new zealand and stop unwanted charges
What is Kogan First and why cancellation matters
Kogan First is a paid membership program that offers free shipping, exclusive deals and early access to sales on the Kogan online store. You choose between a monthly subscription at NZ$14.99 or an annual plan ranging from NZ$99 to NZ$149, depending on current promotions. If you've signed up and the benefits no longer match your shopping habits, or you want to stop the recurring charge from hitting your account, you have every right to cancel. At Tocancel, we help New Zealand consumers take control of their subscriptions and cancel memberships with confidence and clarity.
How Kogan First billing works
Your membership renews automatically on a set schedule unless you cancel the renewal before the next billing date. Most plans include a free 14-day trial period before your first charge, giving you time to evaluate the service risk-free. The critical point: you must cancel on the same platform where you subscribed-whether that's the Kogan website, the Apple App Store, or Google Play. If you signed up via your phone's app but try to cancel on the website, your cancellation may not process, and the charge will still go through on renewal day.
Common reasons to cancel Kogan First
You might cancel because you rarely shop on Kogan, prefer to buy from other retailers, or simply want to reduce monthly expenses. Many New Zealand households lose money to forgotten subscriptions that renew month after month without delivering real value. Tocancel's research shows that automatic renewals you don't actively use rank among the biggest budget drains for busy families and individuals. Cancelling immediately stops those charges and frees up your cash for things you actually need.
Kogan First pricing and membership plans
Understanding your plan type and billing cycle helps you decide whether to keep the membership or move on.
| Plan type | Price (NZ$) | Billing cycle | Free trial | Best for |
|---|---|---|---|---|
| Monthly membership | NZ$14.99 | Every 30 days | 14 days | Testing the service |
| Annual standard | NZ$149.00 | Every 365 days | Usually none | Regular shoppers |
| Annual promotional | NZ$99.00 | Every 365 days | Usually none | Best value (seasonal) |
If you signed up for the annual plan and realise after a few weeks that you're not using the membership, contact Kogan directly and ask whether they'll issue a refund under their change-of-mind policy. While membership fees are typically non-refundable, New Zealand consumer law may entitle you to certain protections that we cover in detail below.
How to cancel Kogan First step by step
Cancelling Kogan First is straightforward once you know which platform to use and follow the correct cancellation steps.
Cancel via the Kogan or dick smith website
If you subscribed directly through kogan.com or dicksmith.co.nz, follow these steps to stop your renewal.
- Visit kogan.com or dicksmith.co.nz and log in with your email and password.
- If you've forgotten your password, click "Forgot password" and follow the email link to reset it.
- Click your account icon or "My Account" in the top menu.
- Look for a section labelled "Subscriptions", "Memberships", or "My Kogan First".
- Select "Kogan First" from your active subscriptions list.
- You will see your current plan, the next billing date, and the renewal amount.
- Click the "Cancel Renewal" or "Cancel Membership" button.
- Do not click "Pause" unless you want to temporarily suspend the membership instead of permanently ending it.
- Confirm your cancellation when prompted.
- You may see a retention offer or discount to keep your membership; decline it if you've decided to leave.
- Check your email for a cancellation confirmation.
- Save this email as proof that you cancelled before the next billing date.
Cancelling on the Kogan website is the fastest method and takes under five minutes from start to finish.
Cancel via apple app store
If you subscribed to Kogan First through the Apple App Store, you must cancel your subscription through your Apple account settings, not through the Kogan app itself.
- Open the Apple App Store on your iPhone or iPad.
- Tap the profile icon in the top-right corner.
- Select "Subscriptions" from the menu.
- You will see all active and expired subscriptions linked to your Apple ID.
- Tap "Kogan First" from the list.
- Verify the plan name and your current billing cycle.
- Tap "Cancel Subscription" or "Turn Off Automatic Renewal".
- Apple will ask you to confirm; tap "Confirm" to finalise the cancellation.
- Check your Apple email for a cancellation receipt.
- You can still use Kogan First until your next billing date, then access ends automatically.
Apple app cancellations take effect immediately, though your membership remains active until the end of your current billing period.
Cancel via google play
If you subscribed through Google Play on an Android device, cancel your subscription directly in your Google account settings.
- Open the Google Play Store app and tap your profile icon in the top-right corner.
- Select "Manage your Google Account".
- Tap the "Payments and subscriptions" tab.
- If prompted, select "Subscriptions" from the submenu.
- Tap "Kogan First" from your active subscriptions.
- Review your plan details and next billing date.
- Tap "Cancel subscription" at the bottom of the screen.
- Google will ask for a reason; select one from the dropdown (optional but helpful).
- Confirm your cancellation.
- You will receive an email confirmation from Google confirming the cancellation.
Your Google Play cancellation takes effect immediately, and your membership remains valid until the end of your current billing cycle.
Your consumer rights under new zealand law
As a New Zealand consumer, you have specific legal protections that apply to Kogan First and other subscription services.
Consumer guarantees act protections
The Consumer Guarantees Act 1993 gives you the right to cancel services and claim refunds if Kogan First fails to deliver what was promised. Your legal position is this: if the membership does not provide the benefits advertised (free shipping that doesn't work, deals that never appear, or access problems), you can request a refund. The Commerce Commission, which enforces consumer law in New Zealand, expects companies to honour these rights without making cancellation deliberately difficult.
Additionally, the Fair Trading Act 1986 requires Kogan to display cancellation methods clearly and not mislead you about renewal dates or charges. If Kogan makes cancellation harder than signing up, or fails to send you renewal reminders before charging you, that may breach fair trading rules.
Automatic renewal and unfair contract terms
New Zealand law presumes that automatic renewals are unfair unless the company obtains your clear consent before each charge. This means Kogan must send you a reminder before your membership renews, giving you at least 7 days' notice and a simple cancellation method. If they fail to do this, you can dispute the charge and request a full refund from your bank or credit card provider.
Your right to cancel is absolute: you do not need to provide a reason, and no company can penalise you for exercising that right.
What happens after you cancel Kogan First
Knowing what to expect after you cancel removes confusion and helps you avoid accidental re-subscription.
Timeline after cancellation
You will retain access to Kogan First until the end of your current billing cycle. For example, if you cancel on 15 January and your renewal date is 28 February, you keep the membership until 28 February at 11:59 PM. After that date, your account automatically reverts to a non-member status, and you no longer receive free shipping or early sale access. You will see standard shipping costs and regular prices on future purchases.
Checking your cancellation status
Log back into your Kogan or Dick Smith account within 24 hours of cancelling and verify that your subscription no longer appears in the "Subscriptions" or "My Kogan First" section. If it still shows as active, the cancellation did not process, and you need to try again on the correct platform. Tocancel recommends checking this step immediately to avoid an unwanted renewal charge.
Preventing accidental re-subscription
Do not re-enter your payment details on Kogan unless you intend to purchase something as a non-member. Many users accidentally re-subscribe by clicking a "Renew" button in their email or browsing their account. If you see a renewal offer email, delete it or unsubscribe from marketing emails to reduce temptation. You can manage email preferences in your account settings under "Notifications" or "Communication Preferences".
Refunds and dispute resolution
If Kogan charged you after you cancelled, or if they refuse to honour your cancellation request, you have clear steps to recover your money.
Requesting a refund from Kogan
Contact Kogan directly via their customer service email or live chat and explain that you cancelled before the next billing date. Provide your cancellation confirmation email as proof. Kogan should process a refund within 5 to 10 business days if you cancelled in time. If they deny your request, reference the Consumer Guarantees Act and remind them that automatic renewals without clear pre-charge notice are legally unenforceable.
Disputing the charge with your bank
If Kogan refuses to refund you or does not respond within 10 business days, contact your bank or credit card provider and raise a dispute or chargeback. Explain that you cancelled the subscription and were charged in breach of that cancellation. Tocancel advises providing your cancellation confirmation email and a copy of your bank statement showing the unwanted charge. Your bank will investigate and typically refund you within 20 business days.
Escalating to the commerce commission
If your dispute remains unresolved, file a complaint with the Commerce Commission (comcom.govt.nz). The Commission can investigate whether Kogan breached the Fair Trading Act or Consumer Guarantees Act and compel them to refund you. This step is free and protects other New Zealand consumers from the same unfair practice.
Common mistakes when cancelling Kogan First
Many people struggle with Kogan First cancellations simply because they don't know the platform rules-and that frustration is completely understandable.
Cancelling on the wrong platform
If you signed up via the Apple App Store but try to cancel on the Kogan website, your cancellation will not work. You must cancel on the same platform where you subscribed. This is the single most common reason cancellations fail and unwanted charges still go through. Check your original sign-up email or your app store purchase history to confirm which platform you used, then cancel there first.
Confusing "pause" with "cancel"
Some users click "Pause Membership" thinking it will cancel the subscription. Pausing only temporarily stops your membership for a set period (usually 1 to 3 months), then automatically re-activates and renews. If you want to permanently end the membership, always click "Cancel" or "Cancel Renewal", never "Pause".
Cancelling after the renewal charge
If you wait until after your renewal date to cancel, you will be charged for another full billing cycle. Always cancel at least 24 hours before your next billing date. Check your account for the exact renewal date, set a calendar reminder, and cancel 3 to 5 days early to avoid timing issues.
Not saving cancellation confirmation
Delete your cancellation confirmation email and you lose proof that you cancelled on time. Save this email immediately in a folder labelled "Subscriptions" or "Cancellations" so you can retrieve it if Kogan charges you again or disputes your claim.
Should you keep or cancel Kogan First?
A quick cost-benefit check helps you decide whether the membership is worth keeping.
| Factor | Keep membership | Cancel membership |
|---|---|---|
| Shopping frequency | You buy from Kogan 2+ times per month | You buy from Kogan fewer than 2 times per month |
| Shipping savings | You save more on free shipping than you pay for membership | Free shipping doesn't offset the NZ$14.99 or NZ$99 annual cost |
| Deal access | You regularly use early-access sales and exclusive member offers | You rarely browse or purchase member-only deals |
| Budget priority | The membership cost fits comfortably in your monthly budget | You're cutting expenses or forgot about the charge |
| Competitor preference | Kogan offers items other retailers don't stock | You prefer shopping at JB HiFi, Noel Leeming, or Amazon NZ |
| Action to take | Keep the membership if 3 or more factors apply to you | Cancel immediately if 2 or more factors apply to you |
If you're unsure, cancel now and re-subscribe later during a promotional period if you miss the benefits. The membership will still be available, and you avoid paying for something you're not using.
Cancellation checklist before you submit
Use this checklist to confirm you're ready to cancel and that you're cancelling on the correct platform.
- You have logged into your account on the platform where you originally subscribed (Kogan website, Apple App Store, or Google Play).
- You can see your Kogan First subscription listed in the "Subscriptions" or "Memberships" section.
- You know your next billing date and have cancelled at least 24 hours before that date.
- You have taken a screenshot of the cancellation confirmation before leaving the page.
- You have checked your email inbox (and spam folder) for a cancellation confirmation within 2 hours of cancelling.
- You have saved the cancellation confirmation email to a folder for future reference.
If all six items are ticked, you are ready to submit your cancellation request.
Contact Kogan for support or escalation
If you encounter technical issues or need to speak with a human, Kogan provides customer service through multiple channels.
Kogan Australia Pty Ltd operates the Kogan and Dick Smith platforms and processes all New Zealand subscriptions. While there is no dedicated New Zealand office, you can contact them via their website at kogan.com or dicksmith.co.nz under "Help" or "Customer Service". Their live chat is available during business hours, and they also offer email support for billing and subscription disputes.
For escalation, you can write to Kogan's postal address:
Kogan Australia Pty Ltd
90 Lonsdale Street
Melbourne VIC 3000
Australia
Include your order number, account email, and a clear description of your cancellation issue. Post takes 2 to 3 weeks to reach Australia, so use this method only as a last resort after live chat and email have failed.
Final steps: act now and reclaim control
Cancelling Kogan First is a straightforward process once you know the platform rules and follow the steps in order. You have the legal right to cancel without penalty, and New Zealand's Consumer Guarantees Act and Fair Trading Act protect you if Kogan makes the process unfair. Tocancel has helped thousands of New Zealand consumers cancel unwanted subscriptions and recover their money, and your cancellation is just as valid and straightforward as theirs. Log in to your account on the correct platform today, navigate to your Kogan First subscription, and click "Cancel Renewal". Your confirmation email is your proof; keep it safe. If the charge goes through again, you know exactly how to dispute it with your bank and escalate to the Commerce Commission. Take action now, reclaim your monthly budget, and stop paying for a service you don't use. Tocancel stands with you every step of the way.
Frequently asked questions — Kogan First
What is Kogan First?
Kogan First is a paid membership program offering free shipping, exclusive deals, and early access to sales on Kogan's online store. You might want to cancel if the benefits don't align with your shopping habits.
How do I cancel my Kogan First membership?
You can cancel your Kogan First membership through the platform you used to subscribe: the Kogan website, Apple App Store, or Google Play. Ensure you follow the correct cancellation steps for that platform.
Can I get a refund after canceling Kogan First?
Refunds for Kogan First memberships are generally not available, but you may inquire about a refund if you cancel shortly after subscribing, especially during the trial period.
What happens to my membership after cancellation?
After canceling your Kogan First membership, you will lose access to the benefits immediately, but you can still view your purchase history through your Kogan account.
Are there reasons to cancel Kogan First?
You might consider canceling Kogan First if you rarely shop on Kogan, prefer other retailers, or want to reduce your monthly expenses due to the automatic renewal of the membership.
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