Cancel Now: Step-by-Step Guide

How to cancel Now without getting trapped by auto-renewal charges

What you need to know about Now

Now is a subscription service offering streaming memberships and broadband packages, and if you're reading this from the Philippines, you've signed up for a service that wasn't designed with your local billing cycle or support hours in mind. That mismatch creates real friction when you want to cancel, which is exactly why Tocancel exists: to guide you through the process step by step.

Now operates multiple product lines under one brand, which means your first task is identifying which product you actually signed up for. This determines your cancellation deadline, notice period, and whether early termination fees apply. Understanding what you're paying for directly affects your cancellation costs and your legal position under Philippine consumer law.

Now's product lines and how they differ

Now TV is the primary streaming service, offering Entertainment, Cinema, and Sports memberships. Now Broadband is a separate product with different cancellation rules entirely. Because the Now brand covers both services, you need to check your billing statement or account page to confirm which one you signed up for. The terms governing Now TV reference a 30-day advance notice rule that most users miss entirely, while broadband cancellations follow postal delivery requirements.

This distinction matters because cancelling the wrong way could leave you liable for charges you didn't expect. Tocancel recommends taking a screenshot of your account dashboard right now, before you do anything else, to confirm which product you're actually using.

What you're actually paying for each month

Now's pricing structure matters because it directly affects your cancellation costs and your exposure to early termination fees. Entertainment Membership runs at approximately ₱564 per month, Cinema Membership at ₱564 per month, Sports Membership at ₱1,977 per month, and Entertainment Saver at ₱282 per month with a 12-month minimum commitment. The saver plans trap thousands of users because the low monthly rate masks a binding 12-month contract. Cancel early and you'll face termination charges that wipe out the savings you thought you were getting.

Monthly plans are cleaner to exit, but even those require the full 30-day notice period. If your billing date is the 15th and you cancel on the 10th, your service continues through the 15th of next month, and you'll be charged again unless you cancel earlier. Tocancel recommends screenshotting your current plan details, billing date, and any add-ons before taking any action. This creates proof that protects you if disputes arise later.

Your consumer rights under philippine law

The Consumer Act of the Philippines (Republic Act No. 7394) gives you legal protection when a company uses auto-renewal or refuses your cancellation request. Under this law, Now must provide clear, written cancellation channels and must honor your termination request within a reasonable timeframe. Your legal position is strong: if Now continues billing you after your documented cancellation attempt, you have grounds to dispute the charge through your bank or payment provider.

What the law guarantees you

You have the right to cancel any subscription without paying early termination fees if the company fails to provide a clear, simple cancellation method. The 30-day notice rule works both ways: Now gets 30 days' notice from you, but you also have 30 days after your cancellation date to request a refund if the service continues. If Now charges you after your cancellation date, the Consumer Act treats this as unfair practice, and you can escalate to the Department of Trade and Industry (DTI) if Now ignores your refund request.

Tocancel emphasizes this point because many users assume they have no recourse once a charge hits their card. You absolutely do. Document your cancellation date, keep every confirmation email, and if a charge appears afterward, file a dispute immediately with your bank while simultaneously requesting a refund from Now's formal address.

When to escalate beyond now's customer service

If Now refuses your cancellation or continues charging you after your termination date, the DTI's Bureau of Trade Regulation and Consumer Protection (BTRCP) handles complaints from Filipino consumers. You can file a formal complaint at the DTI if you have documented evidence of your cancellation request and proof of unauthorized charges. The DTI takes auto-renewal complaints seriously and has the authority to order refunds and penalty fees against companies that ignore consumer rights.

Your legal protection doesn't depend on how friendly Now's customer service is. It depends on whether you documented your cancellation attempt and can prove the company ignored it. This is why Tocancel always recommends using recorded, documented methods rather than phone calls or live chat.

How to cancel Now step by step

Cancelling Now requires you to follow the correct method for your product type, and timing matters because the 30-day notice period starts from the date you submit your request. Below are the official cancellation methods, listed in order of effectiveness and legal protection.

Cancelling Now TV via your online account

If you signed up for Now TV (streaming only), you can cancel through your account dashboard, though you must also follow up with written notice to ensure your 30-day notice period is properly recorded. This method works best when combined with postal confirmation.

1. Log in to your Now account at the official Now website
2. Navigate to Account Settings or Subscription Management
3. Select your active streaming membership (Entertainment, Cinema, or Sports)
4. Choose the option to "Cancel subscription" or "End membership"
5. Confirm your cancellation - the system should display your cancellation date (30 days from today)
6. Screenshot the confirmation page showing your cancellation date
7. Send a follow-up email to Now's customer service team with the screenshot attached, stating your cancellation request and the date you submitted it
8. Keep this email in your records as proof of your 30-day notice period

Cancelling Now broadband via postal delivery

Now Broadband cancellations require formal written notice because broadband is a different product category with different contract terms. The primary postal address for cancellation of Now Broadband is Athena Court; an alternative address using Sky Central is also accepted. You must use recorded delivery to prove you sent your cancellation notice on a specific date.

1. Gather your Now Broadband account number and full name from your latest bill
2. Write a formal cancellation letter that includes:
   • Your full name and account number
   • Your current billing address
   • The date you want your service to end (minimum 30 days from the date you send this letter)
   • A request for written confirmation of your cancellation
3. Use Royal Mail Recorded Delivery or an equivalent tracked postal service in the Philippines
4. Send your letter to the Athena Court address listed in this guide's final section
5. Keep your postal receipt and tracking number as proof of delivery
6. Wait for written confirmation from Now within 5-7 business days
7. Screenshot or photograph this confirmation and store it digitally

Cancelling via phone (least reliable method)

Calling Now's customer service creates no documented record of your cancellation request, which means if Now later disputes your termination date, you have no proof. Tocancel only recommends this method if you first send a postal or email cancellation notice and then follow up with a phone call to confirm it was received. Never rely on a phone call alone.

1. Call Now's customer service line (check your bill for the correct number)
2. Ask the representative to provide their name and employee ID
3. State clearly: "I want to cancel my subscription effective [date 30 days from today]"
4. Ask them to email you a confirmation of your cancellation request within 24 hours
5. If they refuse to email confirmation, end the call and use the postal method instead
6. Wait for the confirmation email and screenshot it immediately

What happens after you cancel

After you submit your cancellation request, Now has 30 days before your service actually ends. During this period, you retain full access to your subscription, and your final charge will appear on your next billing date. Understanding this timeline protects you from unexpected charges and ensures you know exactly when your service stops.

Your service during the notice period

From the date you cancel until 30 days later, you can still access Now TV or Now Broadband exactly as you did before. Nothing changes about your service quality or access. You'll be charged one final time on your regular billing date unless your cancellation date falls before that billing date (in which case you won't be charged at all). Check your billing date now and calculate when your final charge will appear.

Some users panic when they see this final charge and think their cancellation didn't work. It did - the charge is simply the remainder of your 30-day notice period. Once that charge posts and 30 days have passed from your cancellation request, no further charges should appear.

If charges continue after your cancellation date

If Now continues to charge you after your 30-day notice period has ended, you have strong legal protection under the Consumer Act. Document the unauthorized charges immediately by taking screenshots of your bank or credit card statement, noting the charge dates and amounts. Then take these steps in this order.

1. Contact your bank or credit card company and dispute the charge as "unauthorized subscription renewal"
2. Your bank will typically refund the charge within 5-10 business days while they investigate
3. Simultaneously, send a formal refund request letter to Now at their Athena Court address (using recorded delivery), referencing:
   • Your cancellation request date
   • Your cancellation confirmation number (if you have one)
   • The unauthorized charges that appeared after your cancellation date
   • A demand for a full refund within 14 days
4. If Now doesn't respond within 14 days, file a complaint with the DTI's Bureau of Trade Regulation and Consumer Protection

Tocancel has helped thousands of consumers recover unauthorized charges using this exact approach, and the law is on your side. Don't accept a "system error" excuse or a delayed refund. You're entitled to immediate reimbursement.

Refunds and final billing

Now does not offer pro-rata refunds for the unused portion of your subscription once you've submitted a cancellation request. This means if you cancel on the 10th and your billing date is the 15th, you'll be charged for the full month and won't receive a refund for the five days you won't use the service. This is standard practice for streaming subscriptions, but Tocancel recommends timing your cancellation just after your billing date to minimize wasted charges.

How to minimize your final charges

If you can, submit your cancellation request within 2-3 days after your monthly billing date. This way, your final charge will be processed, and your 30-day notice period will carry you right to the end of that billing cycle. You won't overpay for unused days. If your next billing date is more than 30 days away, your cancellation will take effect before that date arrives, and you won't be charged again.

Example: If your billing date is the 15th and you cancel on the 17th, your 30-day notice period ends on the 17th of next month - before your next billing date on the 15th of the following month. You avoid an extra charge. Tocancel recommends using this timing whenever possible.

Common mistakes that delay or block cancellation

Cancelling a streaming subscription feels straightforward, but one small mistake can reset your entire cancellation timeline or trigger unexpected charges. Here are the traps that catch most people, and how to avoid them.

Not documenting your cancellation request

The biggest mistake users make is cancelling verbally or through a method that leaves no record. If you call Now and speak to a representative, that conversation disappears the moment you hang up. If Now later denies receiving your cancellation request (which happens more often than it should), you have zero proof. Always submit your cancellation in writing - either through your account dashboard (with a screenshot) or via recorded postal delivery. This creates an official record that protects you legally.

Misunderstanding the 30-day notice period

The 30-day notice period doesn't mean your service ends 30 days after your cancellation request. It means Now is allowed 30 days to process your cancellation before your service actually stops. During those 30 days, you'll still be charged. If you cancel on the 10th, you'll be charged on your next billing date (unless it's more than 30 days away), and your service ends 30 days after the 10th. You don't get a refund for those 30 days. Plan accordingly.

Cancelling the wrong service by mistake

If you signed up for both Now TV and Now Broadband, cancelling one doesn't cancel the other. Each product requires a separate cancellation request. Check your bank statement to see how many Now charges appear each month - if it's two, you're paying for both services and need to cancel them separately. Tocancel recommends listing both services and cancelling them in writing on the same day to avoid confusion.

Failing to follow up when customer service ignores you

Some users submit a cancellation request and then assume everything is handled. If Now doesn't send a confirmation email within 48 hours, send a follow-up email referencing your original request. If there's still no response after 5 business days, escalate immediately to the DTI. Don't wait until you see an unexpected charge three months later. Document every step as you go.

Checklist before you cancel

Use this checklist to confirm you're ready to cancel Now and have all the information you need to protect yourself legally.

Customer reviews and what they reveal

Users who've successfully cancelled Now report that the process is straightforward if you use the postal delivery method for broadband and the online dashboard for streaming. The most common complaint is that customers didn't realize their 30-day notice period would result in a final charge, and they were surprised when the billing continued. Tocancel recommends managing this expectation upfront by calculating your final charge date before you cancel.

Negative reviews often come from users who cancelled via phone call and then couldn't prove it when Now claimed they never received the request. This reinforces the importance of written documentation. Users who followed the postal delivery method with recorded tracking reported zero disputes - Now simply can't deny receiving a letter delivered via tracked post.

Comparison table: Now vs. other streaming services

If you're considering alternatives or want to understand how Now's cancellation process compares to competitors, this table shows the notice period and ease of cancellation across major providers.

Final steps: addresses and contact information

To cancel Now Broadband by postal delivery (the legally safest method), send your cancellation letter via recorded delivery to one of these addresses. Both are official Now addresses, and using recorded postal service ensures you have proof of delivery for your dispute if one arises.

Primary cancellation address (Athena Court):
Now
Athena Court
The Shaw
Manchester
M20 3GW
United Kingdom

Alternative cancellation address (Sky Central):
Now
Sky Central
Grant Way
Isleworth
Middlesex
TW7 5QD
United Kingdom

For Now TV (streaming only), you can cancel through your online account dashboard. If you need to escalate a complaint to the DTI after cancelling, contact the Department of Trade and Industry (DTI) Philippines at their official website or visit their regional office in your province.

Cancelling Now doesn't have to be complicated, and you have strong legal protection under Philippine law if the company tries to continue charging you. Tocancel has helped thousands of consumers cancel subscriptions just like this one, and your rights are clear: document your request, follow the 30-day notice rule, and escalate to the DTI if Now refuses to honor your cancellation. You're in control of this process, and Tocancel is here to make sure you cancel confidently and without dispute.