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Cancel Eros Now: The Right Way
Learn how to cancel your Eros Now subscription easily and reclaim your money. Tocancel rating: 4.8/5. Start your hassle-free cancellation today!
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How to cancel your Eros Now subscription and reclaim your money
Why you might want to cancel Eros Now
Your subscription choices shift as your life and budget change. Eros Now delivers thousands of Bollywood films, regional Indian cinema, and exclusive web series, but that doesn't mean it deserves a permanent place in your monthly expenses. Whether you're trimming your spending, found the same content elsewhere, or simply stopped watching, your decision to cancel is entirely valid and your right as a consumer.
Many UK subscribers juggle multiple streaming memberships at once. When finances tighten, Eros Now often becomes the logical choice to drop, particularly if you've already worked through the content library that attracted you initially. Others discover that competing platforms now bundle South Asian entertainment with broader content libraries, making the switch more cost-effective. Whatever your reason, Tocancel exists to help you navigate the cancellation process with confidence and clarity.
Financial reasons to cancel
Cost drives most streaming cancellations across all platforms. If you're managing five or six streaming memberships alongside broadband, mobile, and other recurring charges, every pound saved matters. Eros Now typically costs between £4.99 and £9.99 monthly depending on your tier, totalling £60 to £120 annually. When viewed against your total entertainment spend, cutting one service frees up meaningful monthly cash.
Content and technical reasons to cancel
Cancellation often stems from practical frustration rather than cost alone. You might experience buffering on certain devices, struggle to find new releases worth your time, or discover that the regional language content you relied on is no longer being regularly updated. Poor customer service responses to technical complaints often push subscribers towards cancellation too. When a subscription doesn't work seamlessly, you shouldn't feel trapped by the contract.
Understanding your Eros Now subscription plan and billing
Your current plan determines the exact cancellation point and any refund eligibility. Eros Now offers tiered pricing across free and premium options in the UK market.
| Plan type | Monthly cost | Annual cost | Best for |
|---|---|---|---|
| Free (ad-supported) | £0.00 | £0.00 | Casual viewers accepting advertisements |
| Basic (Standard) | £4.99 | £49.90 | Budget-conscious subscribers on one device |
| Premium | £9.99 | £99.90 | Multiple users and high-definition streaming across devices |
Check your payment method and billing date before you initiate cancellation so you know exactly when charges will stop. If you subscribed to the Premium plan and watch only occasionally, downgrading to Basic might extend your value slightly. However, if you've decided you won't use the service at all, proceed straight to cancellation and avoid intermediate steps. Knowing your plan level, billing date and payment method accelerates the entire process.
Your consumer rights when cancelling Eros Now
UK consumer law grants you specific protections when you cancel a digital subscription. The Consumer Rights Act 2015 is your legal foundation, enforced by the Competition and Markets Authority (CMA).
The 14-day withdrawal right explained
If you signed up for Eros Now fewer than 14 calendar days ago and want a full refund, you can invoke your statutory withdrawal rights. The Consumer Contracts Regulations protect you at the point of purchase. The 14-day clock starts from the date you created your account and paid for the first charge. You do not need to provide a reason for withdrawal within this window. This applies whether you've used the service or not, provided you haven't substantially consumed the content. Your legal position is straightforward: you have the right to cancel and receive a refund within 14 days, no questions asked.
Cancellation rights after the 14-day period
After the initial 14-day window closes, you can still cancel your subscription at any time. Most UK digital service providers, including Eros Now, allow you to cancel monthly subscriptions without penalty before your renewal date. Check the terms of service on your account to identify your renewal date and any notice periods. You cannot be charged for a period you do not use. If Eros Now charges you after you've submitted a valid cancellation request, you have grounds to dispute the charge with your bank or payment provider. In practice, this means you can exit whenever you wish, but timing your cancellation just before renewal saves you an unwanted charge.
How to cancel your Eros Now subscription step by step
Eros Now operates primarily through its app and website, with account management built into both platforms. Follow these steps to cancel your subscription today.
Cancellation via the Eros Now app
- Open the Eros Now app on your mobile device (iOS or Android).
- Tap the profile icon in the bottom right corner of the screen.
- Select "Account settings" or "My account" from the menu.
- Navigate to "Subscriptions" or "Billing".
- Locate your active subscription plan and tap "Manage subscription".
- Select "Cancel subscription" or "Unsubscribe".
- Follow any on-screen prompts confirming your cancellation request.
- Take a screenshot of the confirmation page for your records.
- Close the app and wait for a confirmation email within 24 hours.
Cancellation via the Eros Now website
- Visit the Eros Now website and log in with your email and password.
- Click your profile icon or avatar in the top right corner.
- Select "Account" or "Account settings" from the dropdown menu.
- Find the "Subscription" or "Billing information" section.
- Click "View subscription details" or "Manage plan".
- Select "Cancel subscription" and confirm the action.
- Read any retention offers carefully before finalising cancellation.
- Capture a screenshot of the final confirmation screen.
- Check your email inbox for a cancellation receipt within one working day.
What happens after you submit your cancellation request
Once you cancel, Eros Now will confirm the action within one business day via email. Your subscription remains active until the end of your current billing cycle. For example, if you cancel on the 15th of the month and you're billed monthly on the 20th, your service continues until that date. You will not be charged again after your current billing period expires. Your access to premium content ends on the final day of your billing cycle, not immediately after cancellation. Tocancel recommends checking your email confirmation to verify the exact end date of your service.
Refund eligibility and recovery after cancellation
Your refund eligibility depends on when you cancel relative to your billing date and whether you fall within the 14-day withdrawal window.
Full refunds within 14 days
If you cancel within 14 calendar days of your first payment, you qualify for a full refund under the Consumer Contracts Regulations. Submit your cancellation request immediately to avoid losing this right. The refund will be processed to your original payment method within 14 business days. Contact Eros Now support if the refund doesn't appear within this timeframe. Your bank may display the refund within 5 to 10 business days, depending on your institution's processing speed.
No refunds after 14 days
Once the 14-day withdrawal period expires, you cannot claim a refund for the current billing cycle you're in. You can only cancel to prevent future charges. If you've already been charged for a month you don't use, contact Eros Now customer support and explain that you cancelled before using the service. Some providers will offer a goodwill partial refund or credit towards future services. Document your cancellation request and keep your confirmation email. If Eros Now declines your request and you believe you have a legitimate claim, escalate to the Competition and Markets Authority, which oversees consumer contract disputes in the UK.
Disputing charges with your bank
If Eros Now continues charging you after you've cancelled, contact your bank or payment provider immediately and request a chargeback or dispute. Provide your cancellation confirmation email as evidence. Your bank will investigate and can reverse fraudulent charges within 120 days. In practice, most payment providers side with consumers in these cases when cancellation evidence is clear. Tocancel advises keeping all cancellation documentation for at least six months after the final charge.
Common mistakes to avoid when cancelling Eros Now
Cancellation feels straightforward until a mistake leaves you charged months longer than necessary. Below are the pitfalls that trip up real subscribers.
Confusing app deletion with account cancellation
Deleting the Eros Now app from your phone does not cancel your subscription. Your account remains active, and you continue to be charged monthly. You must log in and cancel through account settings before uninstalling the app. Many subscribers discover they've been charged for three or four months after deleting the app and assuming the service had ended. Always cancel within the app or website account settings first, wait for confirmation, then delete the app.
Missing the renewal date
Your billing date determines when your next charge occurs. If you cancel one day after being charged, you'll wait nearly 30 days before charges actually stop. Calculate your cancellation date against your billing cycle. For example, if you're charged on the 10th of each month and you cancel on the 12th, you've already paid for the next 28 days. Plan your cancellation for a few days before your renewal to maximise the value you extract from your current cycle. Tocancel recommends setting a phone reminder three days before your renewal date to review whether you still want the service.
Not verifying the cancellation email
A confirmation email proves you cancelled and protects you if disputes arise later. Some subscribers assume they've cancelled because they saw an on-screen message, then discover they were never actually taken off the billing system. Always wait for and save the cancellation confirmation email from Eros Now. If you don't receive an email within 24 hours, log back into your account to verify your subscription status. Screenshot both the confirmation page and the email for your records.
Ignoring retention offers
During cancellation, Eros Now may offer a discount, free month, or reduced rate to keep you subscribed. If you've genuinely decided to leave, these offers often come with fine print that re-commits you for a minimum term. Decline retention offers unless you're genuinely willing to stay at the new rate. Accepting and then cancelling again leads to unnecessary customer service back-and-forth and potential billing confusion.
What to do immediately after cancelling Eros Now
Cancellation is not finished when you see the confirmation message. The steps you take next protect you from surprise charges and billing errors.
Document your cancellation
Save the cancellation confirmation email and take screenshots of your account page showing the cancellation date and end date of service. Store these in a dedicated folder or cloud drive. If you ever need to dispute a charge or prove you cancelled, this documentation becomes your evidence. Tocancel recommends keeping these records for six months after your final charge.
Monitor your next billing date
Set a calendar reminder for the day after your subscription was supposed to end. Log into your Eros Now account and verify that no new charge has appeared in your account settings. Check your bank or card statement for any unexpected Eros Now charge. If you see a charge after your cancellation date, contact your bank immediately to dispute it. Most payment providers will reverse unauthorised charges within 120 days if you provide cancellation evidence.
Update your payment method if necessary
If you want to prevent any future attempt to charge you, delete the payment method associated with Eros Now from your account settings. This adds an extra layer of protection against accidental recharging. However, ensure you've fully cancelled first, as some services re-activate subscriptions if no payment method is on file and you request a reactivation later.
If Eros Now refuses to cancel your subscription
Most cancellations process smoothly, but occasionally a company will refuse your request or claim your cancellation didn't go through. You have legal remedies available.
Escalation steps within Eros Now
If the app or website cancellation fails, contact Eros Now customer support directly via email or in-app chat. Provide your account email, subscription plan, and the date you attempted cancellation. Request a written confirmation of your cancellation. Keep copies of all support correspondence. If customer support claims they never received your cancellation request, submit a second request via email to their support address so you have a timestamped record.
Dispute with your payment provider
Your bank or card issuer is your backstop. If Eros Now refuses to cancel and continues charging you, contact your payment provider and request a chargeback. Provide your cancellation attempt documentation. Your bank will contact Eros Now and demand proof that you authorised the charge. In practice, most companies back down when payment providers investigate. You have 120 days from the charge date to dispute it.
Escalation to the competition and markets authority
If Eros Now refuses to honour your cancellation or refund request, and your payment provider declines your chargeback, escalate to the Competition and Markets Authority (CMA), the UK's consumer protection regulator. File a complaint at www.citizensadvice.org.uk or directly with the CMA. Provide your cancellation evidence and correspondence with Eros Now. The CMA investigates unfair contract terms and can compel companies to honour consumer rights. This step is rare but available if you're genuinely being defrauded. Tocancel works alongside consumers navigating disputes like these, and we've helped hundreds exit services that refused cancellation on first contact.
Checklist before and after cancelling Eros Now
Use this checklist to ensure you've covered every step and protected yourself from billing errors.
| Task | Completed | Date |
|---|---|---|
| Identify your current Eros Now plan and cost | Yes / No | |
| Note your billing renewal date | Yes / No | |
| Log into your Eros Now account | Yes / No | |
| Submit cancellation request via app or website | Yes / No | |
| Take screenshot of cancellation confirmation | Yes / No | |
| Receive and save cancellation confirmation email | Yes / No | |
| Check bank statement one day after cancellation end date | Yes / No | |
| Verify no new Eros Now charge appeared | Yes / No | |
| File chargeback if unexpected charge occurs | Yes / No |
Tick off each item as you complete it. This approach eliminates ambiguity and gives you a clear record of when you cancelled and what outcome you received. The final check is the most important: confirm on your renewal date that no charge has appeared.
Comparing Eros Now with alternatives before you cancel
Cancelling makes sense if another service better meets your needs. Use this comparison to decide whether to stay, downgrade, or leave entirely.
| Service | Monthly cost (UK) | Content focus | Best for |
|---|---|---|---|
| Eros Now | £4.99 - £9.99 | Bollywood and South Asian cinema | Dedicated South Asian entertainment fans |
| Netflix | £4.99 - £17.99 | Global films, TV, documentaries | Broad entertainment across all genres |
| Amazon Prime Video | £8.99 (monthly) or £95 (annual) | Films, TV, documentaries, plus Prime shipping | Those seeking value bundled with retail membership |
| NOW TV (Sky) | £9.99 - £19.99 | Films, series, sports, documentaries | UK TV and film viewers wanting flexibility |
| BritBox | £5.99 - £9.99 | British and Irish TV, documentaries | Those focused on UK and Irish content exclusively |
Examine which services offer the content you actually watch. If you're primarily a Bollywood fan, Eros Now at £4.99 monthly is cheaper than Netflix. If you've already worked through the Eros Now library, a switch to Netflix or Amazon Prime likely makes financial sense. Avoid maintaining multiple subscriptions you don't use regularly. Tocancel advises choosing one primary service and cancelling the rest, then rotating services quarterly if you want variety without ongoing costs.
Your next steps to cancel Eros Now with confidence
You now understand your rights, the cancellation process, and the protections available if Eros Now refuses to release you. The Consumer Rights Act 2015 is on your side. Your subscription exists to serve you, not the other way around. If Eros Now no longer fits your budget or viewing habits, you can cancel immediately and stop charges before your next renewal date.
Start by logging into your Eros Now account today via the app or website. Navigate to your account settings, find your subscription, and select cancel. Wait for the confirmation email and save it. Check your account one day after your cancellation end date to verify no charge has appeared. If any issues arise, Tocancel and the tools outlined here give you the framework to escalate confidently. Tocancel has helped thousands of consumers cancel streaming services, reverse unwanted charges, and reclaim control of their subscriptions. You're not alone in this process, and you absolutely have the right to change your mind. Cancel with confidence.