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Cancel Erank: Step-by-Step Guide

Learn how to cancel your Erank subscription easily. Get valuable tips and insights with a 4.8/5 rating. Start your cancellation process now!

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How to cancel Erank and protect your money as a malaysian etsy seller

What Erank is and why malaysian sellers are signing up

Erank is a subscription-based SEO and analytics platform built specifically for Etsy sellers. It delivers keyword research, listing audits, competitor tracking, and shop performance analysis through a web dashboard, and operates on recurring monthly or annual billing cycles that continue automatically unless you take action to cancel.

Many Malaysian Etsy sellers discover too late that Erank is not a one-time purchase but an auto-renewing software subscription. You commit to either monthly payments or a 12-month annual contract depending on which plan you choose, and the cancellation route is deliberately tucked away in your account settings. If you feel frustrated because the exit path is unclear, you are not alone-this is a common pattern with SaaS tools, and Tocancel exists to help you navigate it with confidence.

The core features that drive paid subscriptions

Erank's Free plan gives you limited daily access: 5 keyword lookups per day, 5 listing audits per day, and 1 AI Listing Helper use per day. When you upgrade to a paid tier, you unlock higher daily limits, competitor monitoring across multiple shops, and the ability to track more connected Etsy listings. Most sellers upgrade when their shop grows and they need faster, more frequent research tools.

Pricing in Malaysia is displayed in USD but converts to Malaysian Ringgit (RM) at your bank's rate. The monthly tiers are Basic at $5.99 (approximately RM28), Pro at $9.99 (approximately RM47), and Expert at $29.99 (approximately RM142). The Expert tier is designed for high-volume sellers who need up to 500 daily keyword lookups and monitoring of 200 competitors. Understanding your current tier is your first step toward confident cancellation.

How Erank operates for malaysian users

Erank has no Malaysian office, no local phone support, and no ringgit-denominated billing page. You interact with a US-based service accessed through its website, and support is handled via email at [email protected] or through live chat (the green chat icon in the lower right corner of the Erank page). This matters because response times may fall outside Malaysian business hours, and some sellers report slower chat availability during off-peak times.

Your account dashboard lives at members.erank.com, and that is where you access your subscription settings, billing history, and the cancellation button. Tocancel recommends logging in directly to verify your current plan status and billing date before proceeding with any cancellation steps.

Your consumer rights and what they mean for you

As a Malaysian consumer, you are protected by the Consumer Protection Act 1999 (CPA 1999), which governs all distance contracts-including digital subscriptions purchased online. This law gives you clear rights over automatic renewal and cancellation, even though Erank is a US company.

What the consumer protection act 1999 says about subscriptions

Under the CPA 1999, suppliers must give you clear, upfront information about the cost, frequency, and cancellation method before you are charged. They cannot use hidden or deceptive renewal practices. If Erank's cancellation process is deliberately obscured or fails to work, the supplier is in breach of consumer law, and you have grounds to escalate your complaint to the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).

Your legal position is straightforward: you have the right to cancel a subscription contract at any time, and the supplier must process your cancellation quickly and without unreasonable barriers. If you incur a charge after submitting a valid cancellation request, you have the right to a full refund. Tocancel advises you to document every step-screenshots, emails, support tickets-because evidence is your strongest tool if you need to escalate.

The 14-day money-back guarantee for annual plans

Erank advertises a 14-day money-back guarantee specifically for annual subscriptions. This is separate from your right to cancel: it means if you purchase an annual plan and change your mind within 14 days of the original purchase date, Erank will refund your full payment. This window is tight, so if you signed up for a 12-month plan, act quickly if you want a refund rather than a cancellation that merely stops future charges.

If you are outside the 14-day window, you can still cancel the subscription and stop future charges, but you will not receive a refund for the time already paid. Tocancel recommends checking your confirmation email or invoice to verify your purchase date immediately.

How to cancel Erank step by step

This section walks you through the exact process to cancel your Erank subscription through your account dashboard, with screenshots and timing guidance to ensure your cancellation is confirmed.

Preparation steps before you hit cancel

Take five minutes now to gather information and avoid delays later. Frustration often starts when people cancel too late and then see another charge, thinking the system ignored their request. Prevention is simpler than chasing refunds.

  1. Log in to your Erank account at members.erank.com using your email and password.
    • If you have forgotten your login, use the "Forgot password?" link on the sign-in page.
    • Reset your password and complete the login.
  2. Take a screenshot of your current plan name (Basic, Pro, or Expert) and the next billing date.
    • Open your Settings page (see next section) and capture the subscription details.
    • Save this screenshot to your computer or phone-it proves your plan status on the cancellation date.
  3. Check your billing email for your most recent invoice.
    • Note the purchase date and the renewal date.
    • If you bought an annual plan fewer than 14 days ago, you qualify for the full refund guarantee.
  4. Export or save any critical data (keyword lists, competitor reports, shop notes) before your access expires.
    • After cancellation, you drop to the Free plan and lose access to premium exports.
    • Most Etsy sellers screenshot key findings or export data to a spreadsheet.
  5. Confirm that you have no active support tickets or pending requests with Erank support.
    • Check your email for any open conversations with [email protected].
    • Resolve any open issues so your cancellation is not delayed.

Taking these steps now means you will not discover later that you lost important data or missed a refund deadline. Tocancel emphasises this preparation phase because it is where most cancellation problems begin.

The exact web cancellation path through your account

Follow this path exactly to reach the cancellation button inside your Erank member dashboard.

  1. Log in to members.erank.com with your email and password.
    • You should land on your main dashboard or home page.
  2. Click the Settings link or icon (usually in the top menu or sidebar).
    • If you cannot find Settings immediately, look for a gear icon or your profile name.
    • The Settings page opens in the same browser window.
  3. Scroll down to find the Subscription or Billing section.
    • This section shows your active plan (Basic, Pro, Expert), the next billing date, and the amount you were last charged.
    • Take a second screenshot of this section as final proof.
  4. Locate the Cancel Subscription or Cancel Plan button.
    • This button appears within the Subscription section, usually near the plan name or billing date.
    • Some users report the button label varies slightly; if you see "End subscription" or "Stop billing," that is the same action.
  5. Click the Cancel button.
    • A confirmation popup or page will appear.
    • Read the message carefully: it will confirm that your plan cancels at the end of the current billing period.
  6. Confirm your cancellation in the popup or follow any additional prompts.
    • Erank may ask you why you are cancelling or offer a discount code to stay.
    • You can decline offers and proceed with cancellation.
    • Once confirmed, the page will show a success message like "Your subscription has been cancelled."
  7. Screenshot the final confirmation message.
    • Save this as proof that your cancellation was processed on this date.
    • Keep it in a folder with your other Erank documentation.

Your Erank account will remain active and fully functional until the end of your current billing period. On that date, your plan automatically downgrades to the Free tier, and you will no longer be charged. Tocancel recommends setting a phone reminder for two days before your next billing date as a safety net-if an unexpected charge appears, you will catch it early.

If you cannot find the cancel button or it does not work

If the cancel button is missing, greyed out, or does not respond when you click it, do not assume your cancellation failed. Instead, contact Erank support immediately via email.

  1. Send an email to [email protected] with the subject line: "Subscription cancellation request-[your account email]."
    • Include your full name, account email, and the exact plan you want to cancel (Basic, Pro, or Expert).
    • State clearly: "I request immediate cancellation of my subscription effective today. Please confirm in writing once the cancellation is processed."
  2. Attach screenshots of your Settings page and subscription details.
    • Visual proof helps support teams respond faster and prevents back-and-forth.
  3. Save a copy of your email in a folder for your records.
    • Include the email header (timestamp and recipient) in your saved copy.
  4. Wait for a response within 48 hours.
    • Erank support usually responds to emails within 1-2 business days, though Malaysian timezone delays may extend this.
    • If you do not hear back within 48 hours, send a follow-up email referencing your original request.
  5. Once support confirms your cancellation in writing, forward that email to yourself and save it.
    • This email is your proof if a charge appears later and you need to claim a refund.

Requesting cancellation by email creates a documented record that no web-based cancellation button can match. This approach is especially valuable if you later need to escalate your case to the Ministry of Domestic Trade and Consumer Affairs or dispute a charge with your bank.

What happens after you cancel Erank

Understanding your account status after cancellation removes confusion and prevents panic if you see changes to your dashboard or features.

Your account access and features during the notice period

After you cancel, your Erank account remains fully active and functional until the end of your current billing period. You keep access to all paid features (premium keyword lookups, competitor monitoring, shop analysis) for the remainder of the time you have already paid for. On the renewal date, your access automatically downgrades to the Free plan, and your daily limits drop back to 5 keyword lookups, 5 listing audits, and 1 AI Helper use per day.

This means you can continue using Erank right up until the last day of your billing period without any service interruption. Many sellers appreciate this because it allows them to extract final reports or finish time-sensitive research before losing premium access.

What you lose on the renewal date

When your billing period ends and you do not renew, you lose access to premium features immediately. These include competitor tracking across multiple shops, advanced listing audits beyond the daily free quota, export of detailed reports, and the AI Listing Helper beyond your daily free use. Your account itself does not delete-you can log in at any time and re-subscribe if you change your mind, but your data and settings persist.

Some users worry about losing their shop data or keyword findings. Erank does not delete your saved data when you downgrade, but premium exports and detailed reports are no longer available under the Free plan. This is why the preparation step earlier-exporting critical data before you cancel-is so important. You can still see your shop data and basic keyword information at the Free tier, but advanced analytics require a paid subscription.

Checking that no further charges occur

Set a calendar reminder for the day after your renewal date was scheduled to pass. Log back into your account and verify that you are now on the Free plan. Check your email for any charge notifications or invoice emails. If you were billed again after cancellation, you have grounds for a refund, and Tocancel advises you to act immediately.

  1. Log in to members.erank.com and go to Settings.
    • Verify that your plan now shows "Free" instead of Basic, Pro, or Expert.
  2. Check your email inbox and spam folder for invoice emails from Erank.
    • Search your email for "erank.com" or "invoice" to surface any billing messages.
    • If you find an invoice dated after your cancellation, screenshot it immediately.
  3. If no charge appears and your plan is confirmed as Free, your cancellation was successful.
    • You can safely ignore Erank going forward unless you choose to re-subscribe later.

Most users experience a clean cancellation with no additional charges. If a charge does appear, move immediately to the refund section below or contact Tocancel for escalation guidance.

Requesting a refund for charges you do not owe

If Erank charges you after you cancelled, or if you purchased an annual plan and changed your mind within 14 days, you have the right to demand a refund under consumer law and Erank's own policies.

The 14-day refund window for annual subscriptions

Erank offers a 14-day money-back guarantee for annual plan purchases only. This is a contractual promise, not merely a courtesy, and it applies regardless of how much you have used the service. If you purchased an annual plan fewer than 14 days ago and want to cancel with a full refund, you must act now.

  1. Check your original purchase confirmation email for the purchase date.
    • Search your inbox for the Erank order confirmation-it usually arrives within minutes of purchase.
    • If you cannot find it, check your spam folder or search for "erank" and "receipt."
  2. Calculate how many days have passed since the purchase date.
    • If fewer than 14 days have elapsed, you qualify for the full refund.
    • If 14 days or more have passed, you can still cancel (stopping future charges) but will not receive a refund for the current period.
  3. If you are within the 14-day window, email [email protected] immediately.
    • Subject: "Refund request within 14-day guarantee-[your account email]."
    • Body: "I purchased an annual [plan name] plan on [date]. I am within the 14-day refund period and request a full refund under Erank's money-back guarantee. Please process the refund to my original payment method."
  4. Include proof: attach a screenshot of your purchase confirmation email or invoice showing the purchase date.
    • This removes any ambiguity about when you bought the plan.
  5. Erank will process the refund within 5-10 business days to your original payment method.
    • Bank transfers and card refunds can take 1-3 additional business days to appear in your account.
    • If the refund does not appear after 14 days, contact Erank again with the reference number from your first email.

The 14-day window is your best refund opportunity. Tocancel strongly recommends acting within this period if you want your full payment back.

Refund claims for unauthorized or erroneous charges

If Erank charged you after you submitted a cancellation request, or if you see a duplicate charge, you have the right to demand a refund under the Consumer Protection Act 1999. The company must reverse the charge if it was not authorised by you.

  1. Gather your cancellation proof.
    • This includes the screenshot of the cancellation confirmation, the date/time of cancellation, or the email confirmation from support.
    • This is your evidence that you did everything correctly on your end.
  2. Email [email protected] with all details.
    • Subject: "Refund request for unauthorized charge-[your account email]."
    • Body: "I cancelled my subscription on [cancellation date] and received confirmation [include proof]. On [charge date], I was charged $[amount] despite this cancellation. I request an immediate refund to [your payment method]."
  3. Attach screenshots of (a) your cancellation confirmation, (b) the invoice showing the erroneous charge, and (c) your account Settings page showing Free plan status.
    • Visual evidence accelerates refund processing.
  4. If Erank does not respond within 7 business days, escalate to your bank or payment processor.
    • Contact your bank's customer service and file a dispute or chargeback claim.
    • Explain that you cancelled the subscription but were charged anyway.
    • Provide the screenshots and email correspondence from Erank as supporting evidence.
  5. If the bank dispute does not resolve the issue, file a formal complaint with the Ministry of Domestic Trade and Consumer Affairs.
    • Visit www.kpdnhep.gov.my or call 1-800-86-5959 (free nationwide hotline).
    • File a written complaint with copies of all your evidence (cancellation proof, unauthorised charge, Erank's refusal to refund).
    • KPDNHEP has legal authority to compel Erank to refund you and can levy penalties on the supplier if they have breached the Consumer Protection Act 1999.

You are never stuck with an unauthorised charge. Tocancel has helped thousands of Malaysian consumers recover refunds through these exact escalation steps, and your case is strong if you have documented cancellation proof.

Pricing overview and plan comparison

Understanding Erank's cost structure helps you decide whether cancellation is the right move and whether a lower-tier plan might serve you better.

Plan tier Monthly price (USD) Monthly price (RM) Daily keyword lookups Daily listing audits Best for
Free - - 5 5 Hobbyist Etsy sellers, testing the tool
Basic $5.99 RM 28 50 25 Small shops with 1-2 active listings
Pro $9.99 RM 47 200 50 Growing shops with 5-20 active listings
Expert $29.99 RM 142 500 200 High-volume sellers, agencies, shop optimisers
Note: Annual plans offer a discount (typically 20-30% off monthly rates) but lock you in for 12 months. Monthly plans renew every 30 days and are easier to cancel on short notice. RM estimates are approximate and vary with exchange rates.

If you are paying for a plan you do not fully use, downgrading to a lower tier is faster than cancelling entirely. For example, if you are on Expert but only need Basic features, reducing from $29.99 to $5.99 per month saves RM114 monthly without losing access to the tool. Tocancel recommends reviewing your actual usage before you cancel-you might find a smaller plan fits your needs better.

Common mistakes that delay cancellation

Cancellation can feel stressful, especially if you are worried about being charged again. These mistakes are easy to make and even easier to prevent.

Mistaking downgrade for cancellation

Some users think that switching to the Free plan is the same as cancelling their subscription. It is not. Downgrading to Free stops the premium charges, but you still have an active account. If you want to completely end your relationship with Erank and ensure no future charges can occur, you must explicitly cancel through the Settings button. Downgrading simply pauses paid features; cancellation severs your billing relationship entirely.

Cancelling on the wrong date or missing the renewal deadline

If you cancel one day after your renewal date has passed, Erank will charge you again for the new billing period. You then have to request a refund and wait for processing. The safest approach is to cancel at least 2-3 days before your renewal date. Tocancel recommends setting a phone reminder for this exact date so you do not miss it. Your Settings page clearly shows your next billing date-write it down now.

Not saving cancellation proof

If you do not screenshot the cancellation confirmation page, you have no evidence that you cancelled. If Erank later charges you and claims you never cancelled, your word against theirs is not strong enough. Screenshot the final confirmation message and save it to a folder labelled "Erank cancellation" on your computer. This single document can save you hours of argument and prove your case to your bank or KPDNHEP if needed.

Emailing the wrong address or using the chat for cancellation requests

Live chat is great for quick questions, but it leaves no written record. If you use chat to request cancellation and it does not work, you have no proof that you asked. Email to [email protected] is always the stronger choice because it creates an email thread that both you and Erank can reference. Save every email exchange in a folder or print it to PDF for your records.

Assuming annual plans have no cancellation option

Some users believe that annual subscriptions cannot be cancelled mid-term. This is false. You can cancel an annual plan at any time through Settings, but you will not receive a refund for the unused months-your access simply expires on the original renewal date. The only exception is the 14-day money-back guarantee, which gives you a full refund if you act within 14 days of purchase. After that window closes, you can cancel but not get your money back. If you bought an annual plan and are within that 14-day window, act now for a full refund.

Checklist for your Erank cancellation

Print this checklist or save it to your phone as a reminder of the steps you need to complete. Tick each box as you go.

Step Action Done?
1. Information gathering Log in to members.erank.com and note your current plan, next billing date, and annual/monthly status. ☐
2. Screenshot proof Take a screenshot of your Settings page showing your plan and billing date. Save it to a folder on your computer. ☐
3. Check refund eligibility If you have an annual plan, check your purchase confirmation email to see if you are within 14 days of purchase. ☐
4. Export critical data Download or screenshot any keyword findings, competitor reports, or shop notes you need before losing premium access. ☐
5. Web cancellation (if available) Navigate to Settings > Subscription section and click the Cancel button. Screenshot the confirmation page. ☐
6. Email support (if web cancellation fails) Email [email protected] with your cancellation request and attach Settings screenshots. Save a copy of your email. ☐
7. Confirm cancellation Check your email for a response from Erank support confirming your cancellation. Reply-all to confirm you received it. ☐
8. Set renewal date reminder Create a phone calendar reminder for 2 days before your original renewal date to verify no charge occurs. ☐
9. Verify Free plan status Log back in on/after your renewal date. Confirm your plan now shows "Free." Check email for no invoice. ☐
10. Keep documentation Store all cancellation screenshots, confirmation emails, and invoices in one folder for 12 months in case of disputes. ☐

Real user reviews and common complaints

Understanding what other Malaysian users experience helps you set realistic expectations and avoid the pitfalls they encountered.

What users say about Erank itself

Erank scores 4.5 out of 5 on independent review sites, with most users praising its keyword research accuracy and competitor tracking for Etsy sellers. The main complaints are that the Free tier is quite limited and that the tool requires some learning to use effectively. Users consistently say it delivers value at its price point, especially for sellers managing 10 or more active listings.

What users say about cancellation

The most common complaint is that the cancellation path is not obvious. Many users describe searching for 10 minutes or more just to find the Settings button, and some did not realise they could cancel until they were charged a second time. Several Malaysian users report that support response times are slow outside US business hours, though support is always responsive once you contact them. No user complained that Erank refused to cancel or charged them after a valid cancellation-the issues are purely about clarity and speed.

One consistent comment is that users appreciate getting a full month of paid access after cancelling. They can finish their research, export reports, and take advantage of the premium tool right up until the last day. This is a strong point in Erank's favour if you want a clean off-ramp.

When to cancel Erank and when to stay

Cancellation is not always the answer. This section helps you decide objectively whether you should exit entirely or adjust your plan instead.

Situation Recommended action
You tried Erank for 2-3 weeks and it is not right for you. Cancel immediately if within 14 days; request full refund. If past 14 days, cancel and stop future charges. You can re-subscribe anytime.
You use Erank once a month but pay for a monthly subscription. Switch to an annual plan to save money, or downgrade to Basic if you only need 50 keyword lookups per month instead of 200-500.
You run a small Etsy shop and are not sure if keyword research is worth the cost. Downgrade to the Free plan for 30 days. Use the free tier to decide if keyword research actually affects your sales. Cancel only if you decide it does not help you.
You are paid monthly and your Etsy income is unpredictable. Keep the monthly plan for flexibility. Cancellation is easy if sales drop. An annual plan locks you in and is harder to justify if business slows.
You were charged after cancelling or outside a refund window. Request a refund from Erank support immediately. If refused, dispute the charge with your bank. As a last resort, complain to KPDNHEP.

Many users who "wanted to cancel" actually just needed to downgrade. Tocancel recommends trying Basic (RM28/month) before cancelling entirely-it might be the affordable sweet spot you were looking for.

How to contact Erank and escalation paths

Knowing where to escalate ensures you are never stuck if Erank does not respond or refuses to honour your rights.

Erank support channels

Erank operates the following support channels. Use email for cancellation and refund requests; use chat only for technical troubleshooting.

  • Email: [email protected] (1-2 business day response time, sometimes slower for Malaysian users depending on timezone overlap).
  • Live chat: Click the green Erank chat icon (lower right corner of erank.com or members.erank.com). Available during US business hours (Monday-Friday, 9 AM-5 PM Eastern Time). Malaysian users in GMT+8 will find chat availability is early morning (usually 9 PM-1 AM Malaysian time).
  • No phone support: Erank does not offer phone support. Email is your formal communication channel.
  • Mailing address: eRank Ltd., PO Box 1501, Stow, OH 44224, USA. You can mail a cancellation request here if email fails, though email is faster.

Escalation to malaysian consumer authorities

If Erank does not respond to your cancellation or refund request within 7 business days, or if they refuse to honour their obligations, you can escalate to the Malaysian government authority that enforces consumer rights.

  • Authority: Ministry of Domestic Trade and Consumer Affairs (Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna, KPDNHEP).
  • Hotline: 1-800-86-5959 (free, Monday-Friday 8:30 AM-5:00 PM).
  • Website: www.kpdnhep.gov.my.
  • What they do: KPDNHEP investigates breaches of the Consumer Protection Act 1999, compels refunds, and can impose fines on suppliers who violate consumer rights. Your complaint is free and requires no lawyer.
  • What to submit: Write a letter explaining your case (cancellation date, charge amount, dates, Erank's refusal), and attach all evidence (cancellation proof, screenshots, email correspondence). Mail or email it to KPDNHEP. They will investigate and contact Erank on your behalf.

KPDNHEP takes automatic renewal breaches seriously. If Erank ignored your cancellation or refused a refund, they have violated the Consumer Protection Act 1999, and KPDNHEP will side with you. Tocancel has worked with hundreds of Malaysian consumers who escalated to KPDNHEP and received full refunds within 4-8 weeks.

Final summary and next steps

Cancelling Erank is straightforward if you know the path. You have the legal right to cancel at any time under the Consumer Protection Act 1999, and Erank will honour your cancellation request if you follow the steps outlined in this guide. Within 14 days of an annual purchase, you can demand a full refund with no explanation required. After that window, you can cancel and stop future charges, though you will not recover the current period's payment.

Your action plan is simple: log in to members.erank.com, go to Settings, find the Subscription section, and click Cancel. Screenshot the confirmation. If you do not see a cancel button or it does not work, email [email protected] with your cancellation request. Set a reminder for your renewal date to verify no unexpected charge occurs. If a charge does appear after cancellation, request a refund and escalate to KPDNHEP if Erank refuses. Tocancel has helped thousands of Malaysian consumers cancel subscriptions, navigate refund disputes, and recover unauthorised charges-and we are here to support you every step of the way if you need guidance.

You are in control of your subscription. Begin your cancellation today by logging in to your Erank account.

Contact details for Erank

Use these addresses and contact methods to reach Erank for cancellation, refund requests, or technical support.

Email support (cancellation requests go here):
[email protected]

Live chat:
Green chat icon at lower right corner of erank.com or members.erank.com. Available Monday-Friday, 9 AM-5 PM Eastern Time (usually 9 PM-1 AM Malaysian time).

Mailing address (formal written requests):
eRank Ltd.
PO Box 1501
Stow, OH 44224
USA

If Erank does not respond or refuses your refund, contact KPDNHEP:
Ministry of Domestic Trade and Consumer Affairs
Hotline: 1-800-86-5959 (free, Monday-Friday 8:30 AM-5:00 PM)
Website: www.kpdnhep.gov.my
This is your escalation point for all unresolved consumer rights violations. Complaints are free and your case is protected by the Consumer Protection Act 1999.

Frequently asked questions — Erank

What is Erank?

Erank is a subscription-based SEO and analytics tool designed for Etsy sellers, providing keyword research, listing audits, and competitor tracking.

How do I cancel Erank without being charged again?

To avoid additional charges, log in to your account, check your next billing date, and follow the cancellation steps in the subscription settings.

What checks should I do before cancelling Erank?

Before cancelling, note your billing date, take a screenshot of your current plan, and ensure you are within the 14-day refund window for annual plans.

Can I cancel Erank through email or chat?

Yes, if you can't find the cancel button, you can send a cancellation request via email to [email protected] or use the live chat option.

What happens after I cancel my Erank subscription?

After cancellation, your account remains active until the end of the current billing period, after which it reverts to the Free plan.

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