Cancel Adore Me: Step-by-Step Guide

How to cancel Adore Me in new zealand and protect your consumer rights

What Adore Me is and why you might want to cancel

Adore Me is a direct-to-consumer lingerie brand offering bras, underwear, and apparel through its website and mobile apps. The company operates a paid VIP membership model, where you receive a monthly charge that converts to store credit if you skip a month or choose not to shop. You also have the option to place one-time purchases without a membership commitment.

You might decide to cancel your Adore Me account for several reasons: the monthly VIP charge no longer fits your budget, you prefer to buy items individually rather than commit to recurring payments, or you are unhappy with product quality or sizing. Whatever your reason, Tocancel is here to walk you through the cancellation process step by step and explain your rights as a New Zealand consumer.

VIP membership versus one-time orders

Understanding the difference between these two purchase methods matters because cancellation works differently for each. If you hold a VIP membership, you cancel the recurring charge through your account dashboard. If you have placed individual orders, you have only 30 minutes to cancel after checkout; after that time, your order enters processing and cannot be stopped online.

For app-based subscriptions purchased through the iOS App Store or Google Play, you must cancel through your device's app store settings, not through the Adore Me website itself.

The cost of staying versus cancelling

The standard VIP membership charge is approximately NZD $29.95 per month, though this may vary depending on promotional pricing or your account status. If you keep your membership active but do not shop, this credit rolls forward to your next month. However, if you are no longer using your membership and do not plan to shop, you are simply storing value that may expire or remain unused.

Cancelling your VIP membership ensures you avoid unwanted monthly charges and regain control of your spending.

Your consumer rights under new zealand law

As a New Zealand consumer, you are protected by the Consumer Guarantees Act 1993 and the Fair Trading Act 1986, regardless of where Adore Me is based. These laws give you important protections that Adore Me's own terms cannot override or diminish.

Cooling-off rights for distance purchases

When you buy goods online from a company based overseas and they are delivered to your New Zealand address, you have a statutory 14-day cooling-off right if the transaction qualifies as a distance contract. This means you can change your mind and return items within 14 days of receipt, even if nothing is wrong with them. However, Adore Me's publicly stated policy explicitly excludes returns and exchanges for orders shipped to New Zealand, which may conflict with your legal entitlements under New Zealand consumer law.

If Adore Me refuses to honour your cooling-off right, you can escalate your complaint to the Commerce Commission (comcom.govt.nz) or seek advice from Consumer NZ (consumer.org.nz). Tocancel recommends documenting all communication with Adore Me in writing so you have a clear record if you need to escalate further.

Defective goods and misrepresentation rights

Even though Adore Me states no returns for New Zealand orders, the Consumer Guarantees Act still applies to defective or misrepresented products. If goods are faulty, damaged, or described inaccurately on the website, you have the right to request a refund or replacement. The Act supersedes Adore Me's no-return policy in these cases.

If you receive a bra with a faulty clasp, stretched elastic, or sizing that does not match the product description, keep your evidence (photographs, original packaging) and contact Adore Me to request a remedy. If the company refuses, escalate to the Commerce Commission with your evidence and Tocancel can help you understand your next steps.

How to cancel your VIP membership on the website

Cancelling your VIP membership online is the fastest and most straightforward method, and you will receive immediate confirmation. Follow these steps carefully to avoid getting stuck on the membership page.

1. Log in to your Adore Me account using your email and password on the Adore Me website.
   • If you have forgotten your password, click the "Forgot password?" link and follow the reset email.
   • Make sure you are on the official Adore Me domain (not a phishing or third-party site).
2. Navigate to your account settings or membership dashboard once logged in.
   • Look for a "My Account" or "Settings" link, usually located in the top right corner or in a menu.
   • Select "Membership" or "VIP Membership" from the account options.
3. Locate the "Cancel Membership" or "Pause Membership" button on your membership page.
   • Some accounts show a "Manage Membership" option first; click this to reveal cancellation choices.
   • Do not confuse "Pause" with "Cancel"; pausing temporarily suspends charges, while cancelling ends your membership entirely.
4. Click the cancellation button and confirm your request when prompted.
   • Adore Me may ask you to select a reason for cancellation (e.g., "Too expensive", "Not using it", "Poor quality").
   • You do not have to provide a reason, but doing so can help the company understand customer feedback.
5. Review the confirmation message and check your email for a cancellation receipt within a few minutes.
   • Save this receipt or take a screenshot for your records.
   • Your membership charge should not appear on your next billing cycle.

You should receive a confirmation email immediately after cancelling; if you do not receive one within 10 minutes, log back in to verify that your cancellation was processed.

How to cancel app-based subscriptions through your device

If you subscribed to Adore Me through the iOS App Store or Google Play, you must cancel through your device settings, not through the Adore Me app itself. This is because Apple and Google handle billing for app subscriptions independently.

Cancelling on iOS (iPhone, iPad)

1. Open the Settings app on your device and tap your name at the top.
   • Do not open the Adore Me app; you must use Settings.
2. Tap "Subscriptions" (you may need to scroll down to find this option).
   • If you do not see Subscriptions, tap "Media and Purchases" first, then look for Subscriptions.
3. Find "Adore Me" in the list of active subscriptions and tap on it.
   • If Adore Me is not listed, your subscription may already be cancelled.
4. Tap "Cancel Subscription" and confirm your request.
   • You may see an option to switch to a free trial or a discounted plan; ignore these if you want to cancel entirely.
5. Check your email for a cancellation confirmation from Apple within a few minutes.
   • Your access will end at the end of your current billing cycle, not immediately.

Cancelling on android (Google play)

1. Open the Google Play Store app on your device and tap your profile icon in the top right corner.
   • If you cannot find your profile icon, swipe from the left edge of the screen to open the menu.
2. Tap "Payments and subscriptions" and then select "Subscriptions".
   • Do not tap "Manage Google Play settings"; this is a different menu.
3. Find "Adore Me" in the list of active subscriptions and tap on it.
   • If Adore Me is not listed, your subscription may already be cancelled.
4. Tap "Cancel subscription" at the bottom of the screen.
   • You may be asked to provide a reason; this is optional.
5. Confirm your cancellation when prompted and check your email for a confirmation from Google Play.
   • Your access will end at the end of your current billing cycle.

App Store cancellations can take 24-48 hours to process fully; if you are charged again after cancelling, contact Apple or Google for a refund before reaching out to Adore Me.

Refunds, billing cycles, and what to expect after cancelling

Understanding what happens to your money after you cancel helps you avoid confusion and follow up properly if you are charged unexpectedly.

When your charges stop

When you cancel your VIP membership, Adore Me stops processing new charges at the next scheduled billing date. If you cancel mid-cycle, you do not receive a refund for the current month's charge; your membership simply ends at the next billing anniversary. For example, if you are charged on the 15th of each month and you cancel on the 20th, you are not refunded for that month, but you will not be charged again on the 15th of the following month.

For app-based subscriptions, the same logic applies: you lose access to any membership features at the end of your current billing period, but you do not receive a refund for the remaining days in that cycle.

Requesting a refund for duplicate or unauthorised charges

If Adore Me charges you after you have cancelled, or if you are charged twice in a single billing cycle, you have the right to request a refund. Contact Adore Me immediately in writing (email is best) and provide your cancellation confirmation receipt along with screenshots of the unwanted charge.

If Adore Me refuses to refund you within 10 business days, you can dispute the charge with your bank or credit card provider. Ask your bank to reverse the transaction as an unauthorised charge or billing error. You can also lodge a formal complaint with the Commerce Commission if you believe Adore Me has breached consumer law.

Store credit and unused account balance

If you have unused store credit or an account balance from a previous month's VIP charge, cancelling your membership does not automatically forgo that credit. You can typically spend this credit on one-time purchases up until a certain expiry date (usually 12 months from the date it was issued). Check your account balance before you cancel so you know whether you have any usable credit remaining.

Tocancel advises you to spend any remaining credit before cancelling, or clarify the expiry date with Adore Me customer service to avoid losing money.

Common mistakes to avoid when cancelling

Cancelling a subscription should be straightforward, but small mistakes can leave you confused or still paying when you think you have stopped. Here are the pitfalls Tocancel sees most often.

Confusing pause with cancel

Adore Me offers a "Pause" option alongside "Cancel". Pausing your membership temporarily suspends your monthly charge for a set period (usually up to three months), after which your membership automatically resumes unless you cancel. If you pause instead of cancel, you will be charged again when the pause ends. If you want to stop paying permanently, select "Cancel", not "Pause".

Cancelling through the app instead of account settings

If you subscribed via the iOS App Store or Google Play, cancelling through the Adore Me app itself will not work. You must cancel through your device's Settings menu or the app store's subscription management portal. Many customers make this mistake and think they have cancelled when they have not.

Not saving your cancellation confirmation

Always take a screenshot or save the confirmation email you receive when you cancel. If Adore Me charges you again and claims you never cancelled, you have proof that you did. This documentation is invaluable if you need to escalate to your bank or the Commerce Commission.

Cancelling one-time orders too late

If you placed a one-time order (not a VIP membership), you have only 30 minutes to cancel after checkout. After this window closes, the order enters processing and cannot be stopped online. You must contact Adore Me customer service directly to request a cancellation, and the company may refuse if processing has already begun.

The best defense against these mistakes is to verify your cancellation status one week after you submit your cancellation request and check your next scheduled billing date.

Pricing and membership structure

Understanding what you are paying for helps you decide whether a membership is worth keeping.

Note that Adore Me frequently offers promotional rates for new members (e.g., first month free or 50% off). Once the promotional period ends, you are charged the standard rate unless you cancel or request a lower rate. Always check your confirmation email to see when your promotional pricing ends.

How to contact Adore Me if you need help

If you cannot cancel through your account or have questions about your membership, Adore Me customer service is available through multiple channels. However, Tocancel recommends submitting your request in writing (email) so you have a record of communication.

Email and online support

Visit the Adore Me website and look for a "Contact Us" or "Help" link, usually located in the footer. You can submit a support request through their online contact form, which generates a ticket number. Email customer service at [email protected] with a clear subject line such as "Cancellation Request" and include your account email address, full name, and order number if applicable. Expect a response within 48 hours.

Live chat and phone support

Adore Me offers live chat support on their website during business hours. This is faster than email if you need immediate help. For phone support, check the Adore Me website for a customer service number; note that international rates may apply if you are calling from New Zealand.

Escalating a complaint to the commerce commission

If Adore Me refuses to cancel your membership, refund unauthorised charges, or honour your consumer rights, you can lodge a formal complaint with the Commerce Commission. Visit comcom.govt.nz to submit a complaint online, or contact Consumer NZ (consumer.org.nz) for guidance on how to proceed. Tocancel recommends gathering all written communication with Adore Me, screenshots of charges, and your cancellation confirmation before escalating.

Avoiding unwanted charges in the future

Once you have cancelled, take steps to ensure you do not accidentally re-subscribe or get charged by mistake.

Delete your payment method from your account

After cancelling, log back into your Adore Me account and remove your credit or debit card from your saved payment methods. This prevents accidental re-subscription if you log in to browse and accidentally click "Join VIP" without noticing.

Unsubscribe from marketing emails

Adore Me sends promotional emails encouraging you to rejoin if you have cancelled. If these tempt you to re-subscribe, unsubscribe from marketing emails by clicking the "Unsubscribe" link at the bottom of any marketing email.

Monitor your bank statements

Check your bank statement or credit card bill for the next three months after you cancel. If you see a charge from Adore Me (or a third-party processor like Stripe), contact your bank immediately to dispute it and request a refund. Keep a record of all refund requests.

Why you should cancel if you are not using your membership

A VIP membership makes sense only if you shop regularly and use your monthly store credit. If you are not using your membership or do not plan to shop, cancelling saves you NZD $29.95 per month (NZD $359.40 per year). This money compounds quickly, and you can always rejoin later if you change your mind.

Tocancel has helped thousands of consumers cancel recurring charges they no longer need and reclaim control of their spending. If you have decided that Adore Me no longer fits your needs, acting quickly ensures you avoid another monthly charge.

Summary checklist

Use this checklist to ensure you have cancelled correctly and protected your consumer rights.

• Verify whether you have a VIP membership or app-based subscription (different cancellation methods apply).
• Log into your Adore Me account or device settings and locate the cancellation option.
• Click "Cancel Membership" (not "Pause") and confirm your request.
• Save or screenshot your cancellation confirmation email immediately.
• Check your account one week later to verify that your membership status shows "Cancelled".
• Monitor your bank statement for the next three months to confirm that no further charges appear.
• If you are charged after cancelling, contact Adore Me in writing within 10 business days and request a refund.
• If Adore Me refuses to refund you, dispute the charge with your bank or lodge a complaint with the Commerce Commission (comcom.govt.nz).
• Delete your payment method from your Adore Me account to prevent accidental re-subscription.
• Unsubscribe from Adore Me marketing emails if promotional messages tempt you to rejoin.

Your legal position as a new zealand consumer

When you cancel a subscription or purchase online from Adore Me, you are exercising your rights under New Zealand consumer law. The Consumer Guarantees Act 1993 and the Fair Trading Act 1986 protect you, even though Adore Me is based overseas. You have the right to cancel a subscription at any time (with notice as required by the company's terms), and you have the right to a refund for unauthorised charges or defective goods. If Adore Me refuses to honour these rights, the Commerce Commission can investigate your complaint and take action on your behalf. You are not powerless; the law is on your side.

Postal address for written cancellation requests

Although online cancellation is the fastest method, you can also send a written cancellation request by post. Adore Me does not publish a New Zealand-specific postal address, and international correspondence to the U.S. office may take weeks. Therefore, Tocancel strongly recommends cancelling through your online account or contacting customer service by email instead. If you must send a postal request, address it to Adore Me's main office (check their website for the current mailing address) and include your full name, account email, and a clear request to cancel your membership effective immediately. Send this letter by registered post so you have a tracking record.

Tocancel is committed to helping New Zealand consumers cancel subscriptions and reclaim their rights. If you have questions about cancelling Adore Me or need support in escalating a complaint, visit tocancel.com to access guides, templates, and advice for all major subscription services. You deserve clarity, fairness, and control over your money.